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Overview
Hero SectionAMS offers a dedicated automotive sales CRM and lead management platform designed to digitize the showroom experience. While platform navigation can be a bit complicated for first-time users, it replaces manual processes with a unified digital backbone that connects sales executives, receptionists, and dealer principals.
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Starting Price
Custom
AMS Specifications
Contact Management
Activity Tracking
Reporting and Analytics
Email Integration
What Is AMS?
AMS, by Fusion SD, is a comprehensive CRM solution tailored specifically for the complexities of the automotive sector. Unlike generic CRMs, it includes industry-specific modules for vehicle appraisals, trade-in valuations, and automated next-up salesperson queuing. From individual local dealerships to global OEMs like Ferrari and McLaren, AMS Pro scales to provide group-wide transparency and standardized workflows across entire dealer networks.
AMS Pricing
AMS pricing is likely to fall between $80 and $180 per user/month, based on benchmarking against comparable sales management and dealer management sales tools that combine CRM functionality with service operations, business intelligence, and OEM-level reporting. This estimate is intended for budgetary planning purposes only.
In addition to the core subscription fee, organizations evaluating Fusion AMS Pro should budget for the following potential expenses:
- Implementation And Onboarding: $3,000–$15,000 for single-location dealerships; $15,000–$50,000+ for multi-location dealer networks or OEM-level deployments
- Data Migration and System Configuration: $2,500–$12,000, depending on the volume of historical sales, service, and customer records
- User Training and Change Management: $1,500–$8,000 for sales, service, and management teams across roles
- Integrations (OEM systems, DMS, APIs, SSO): $5,000–$30,000+, based on integration complexity and real-time data synchronization requirements
Disclaimer: Pricing references are based on publicly available third-party information and industry benchmarks. Actual costs may vary.
AMS Integrations
AMS software is designed to integrate seamlessly with third-party systems in the automotive ecosystem:
- Salesforce
- Mailchimp Software
- TitanDMS
- Autogate
- Saleslogs
Who Is AMS For?
AMS features are mainly designed for businesses in the automotive industry.
Is AMS Right For You?
If your dealership is still relying on manual appraisal pads or struggling with lead leakage from unassigned walk-ins, AMS can be a good choice. It excels in showroom control, providing a digital "Sales Control Board" that ensures every prospect is tracked and followed up systematically.
The platform is particularly valuable for management teams that require high-level data insights without the burden of manual data entry. With its mobile-friendly interface and license scanning technology, it allows sales staff to stay on the showroom floor with customers rather than being tethered to a desk.
Still not convinced AMS is right for you? Reach out to our team at (661) 384-7070 for further details.
AMS Features
AMS centralizes multi-channel lead capture from web, walk-ins, and phone-ins into a single automated platform. It utilizes a front-desk queuing system to ensure prospects are met by the right salesperson and includes license scanning to eliminate manual data entry while tracking the entire lead lifecycle from initial inquiry to sale.
This module standardizes the sales process through a unified pipeline concept that maps the customer journey. It features digital appraisal tools, trade-in valuations, and branded sales quotations with electronic signature support, allowing managers to monitor real-time sales KPIs, test-drive ratios, and individual consultant performance.
The platform can implement a 360-degree customer lifecycle program that tracks interactions from delivery through service cycles, birthdays, and warranty expiries. It includes an integrated EDM builder and two-way SMS for automated follow-up campaigns, segmenting customers for highly targeted marketing and retention strategies.
Users can leverage real-time analytics dashboards to compare performance across sales reps, teams, and multiple dealership locations. The system provides deep insights into marketing ROI, model split analysis, and sales targets, generating automated reports that identify weak and strong performance areas for data-driven resource allocation.
