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Overview
Bedrock provides a cloud-based analytics platform that harmonizes retail data for CPG companies. Despite the need for high-quality data inputs to function optimally, it delivers unparalleled clarity on category performance. Nonetheless, its automated reporting features save countless hours of manual work, optimizing sales strategies and execution.
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Starting Price
Custom
Bedrock Specifications
- Sales Automation
- Reporting And Analytics
- Performance Tracking
- Sales Forecasting
What Is Bedrock?
Bedrock is a comprehensive data analytics platform designed specifically for consumer packaged goods (CPG) manufacturers to simplify complex retail data. It harmonizes disparate data sources into a single, user-friendly interface, enabling teams to generate actionable insights instantly. By automating convincing sales storylines and visualizations, the software solves the pain point of manual data crunching. Consequently, users can focus on strategic selling and driving distribution growth efficiently.
Bedrock Pricing
Bedrock Integrations
The software supports integration with the following platforms:
Who Is Bedrock For?
Bedrock is ideal for a range of professionals across the CPG industry, including:
- Salespeople
- Marketers
- Analysts
- Executives
Is Bedrock Right For You?
Bedrock is likely the best fit for CPG manufacturers aiming to empower their sales teams with data-driven storytelling capabilities. It stands out in the consumer goods niche by converting raw syndicated data into convincing retail presentations. With its emphasis on security and scalability, the platform helps brands drive distribution and close gaps. Its ability to automate category reviews makes it a strategic choice for companies to streamline their sales operations and win at the shelf.
Still not sure about Bedrock? Contact our support team at (661) 384-7070 for further guidance.
Bedrock Features
Quad Week Comparison
This feature enables users to compare product performance across specified four-week periods to identify consistent trends. The software streamlines the detailed analysis of sales fluctuations over time, allowing teams to pinpoint seasonal anomalies and growth patterns.
Sales Decomposition
Bedrock forecasts a product's sales growth or decline by analyzing key contributing factors and metrics. Therefore, it helps brands understand the specific drivers behind performance changes, such as distribution gains or pricing adjustments.
Opportunity Gaps Report
The platform calculates the potential dollar opportunity gap across multiple products in a single market or one product across various markets. In this regard, Bedrock unlocks the identification of unrealized revenue by highlighting void spaces in distribution channels.
Competitive Analysis
Bedrock supports benchmarking product shares against a competitive set or market shares from multiple retailers. Thus, this feature enables users to evaluate their standing relative to competitors, ensuring strategies are aligned with current market realities.
Heatmap And Top Line Reports
The software highlights products and markets that are performing above or below a specific threshold using visual heatmaps. It facilitates the display of key performance metrics for top products, offering an instant view of category health.
Pros And Cons of Bedrock
Pros
Automated generation of persuasive sales presentations
Harmonizes disparate data sources into one view
Identifies distribution voids and opportunity gaps effectively
Cons
Lack of predictive modeling for non-syndicated data
Requires high-quality syndicated data inputs
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Frequently Asked Questions
Does Bedrock offer an API?
Yes, Bedrock offers an API.
What level of support does Bedrock offer?
Bedrock provides support through email, phone, an AI chat assistant, form submission, and general resources, such as whitepapers and blogs.
What types of pricing plans does Bedrock offer?
The Bedrock price varies based on the data volume, users, categorizes, and other factors. So, request a personalized Bedrock pricing quote for your business.
Does Bedrock have a mobile app?
No, Bedrock does not offer a standalone mobile app.
Who are the typical users of Bedrock?
The typical users of Bedrock features are different professionals across the CPG industry, including salespeople, marketers, analysts, and executives.
What language does Bedrock support?
Bedrock is primarily available in English.
What other apps does Bedrock integrate with?
Bedrock software integrates with various third-party platforms, such as SPINS, ChatGPT, Llama, Claude, and Microsoft Office.