BluePlanner

BluePlanner provides Trade Promotion Management to support annual planning, execution, and account analysis. The platform ensures full financial and managerial approvals for each activity, allowing consumer goods manufacturers to control trade spending effectively while assessing performance and optimizing promotional outcomes across their business.

The software offers Deduction Management to centralize all customer spending in one place. Users can research, validate, and categorize deductions efficiently. This module is available as a stand-alone solution or integrated with Trade Promotion Management, enabling teams to reduce errors and improve visibility into financial reconciliations.

BluePlanner enhances trade initiatives through Trade Promotion Optimization, adding intelligence, simulations, and advanced reporting. The platform supports consumer goods manufacturers in evaluating promotion effectiveness, improving decision-making, and forecasting outcomes, ensuring that trade investments generate maximum value and measurable impact across multiple channels and customer accounts.

The platform provides Integrated Business Planning to facilitate sales and operations planning (S&OP). Teams can contribute to consensus forecasts, analyze shipment data, and collaborate across sales and supply chain functions. This approach helps organizations optimize volume forecasting, align strategies, and achieve broader business objectives efficiently.

BluePlanner delivers Revenue Growth Management to analyze margin opportunities and pricing strategies for own brands and competitors. The software enables strategic decision-making by providing actionable insights, helping consumer goods manufacturers enhance profitability, improve pricing conduct, and drive measurable revenue growth across markets and product categories.