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Overview

BluePlanner offers a revenue management platform that streamlines trade planning, forecasting, and promotion execution for consumer goods teams. While it may require training for new users to navigate its comprehensive features, its advanced analytics, collaboration tools, and customizable dashboards make it a reliable choice for optimizing sales and revenue performance.

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BluePlanner Specifications

  • Sales Pipeline Management
  • Reporting and Analytics
  • Performance Tracking
  • Sales Forecasting
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What Is BluePlanner?

BluePlanner is a cloud-based revenue management platform designed specifically for consumer goods manufacturers. It unifies sales planning, trade spend tracking, and deduction management into a single interface, replacing disjointed spreadsheets. The software enables teams to forecast sales volumes accurately, validate retailer deductions efficiently, and analyze promotion profitability in real-time. By centralizing commercial data, BluePlanner helps brands of all sizes control trade investment and drive profitable revenue growth.

BluePlanner Pricing

BluePlanner pricing starts at $50/user/month. Request a personalized BluePlanner price estimate for your business today!

Disclaimer: The pricing has been sourced from third-party websites and is subject to change.

BluePlanner Integrations

The software supports integration with multiple systems and platforms, such as:

Watch the BluePlanner demo to learn more about its integration arrangements.

Who Is BluePlanner For?

BluePlanner is suitable for a wide range of industries and product sectors, including:

  • Consumer packaged goods
  • Food and beverage
  • Personal care
  • Pet care products
  • Bakery and snacks
  • Beauty and cosmetics

Is BluePlanner Right For You?

BluePlanner is ideal for consumer packaged goods manufacturers, offering a scalable SaaS platform that grows with your business. Trusted by clients such as Danone and Ferrero, the software provides enterprise-grade security and SOC 1 compliance on Microsoft Azure. Its unified revenue management approach earned a POI Best-in-Class award for user experience. For companies seeking a secure, compliant solution to optimize trade spend and profitability, BluePlanner is the ideal choice.

Still unsure about BluePlanner? Contact us at (661) 384-7070 for further guidance.

BluePlanner Features

Trade Promotion Management

BluePlanner provides Trade Promotion Management to support annual planning, execution, and account analysis. The platform ensures full financial and managerial approvals for each activity, allowing consumer goods manufacturers to control trade spending effectively while assessing performance and optimizing promotional outcomes across their business.

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Deduction Management

The software offers Deduction Management to centralize all customer spending in one place. Users can research, validate, and categorize deductions efficiently. This module is available as a stand-alone solution or integrated with Trade Promotion Management, enabling teams to reduce errors and improve visibility into financial reconciliations.

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Trade Promotion Optimization

BluePlanner enhances trade initiatives through Trade Promotion Optimization, adding intelligence, simulations, and advanced reporting. The platform supports consumer goods manufacturers in evaluating promotion effectiveness, improving decision-making, and forecasting outcomes, ensuring that trade investments generate maximum value and measurable impact across multiple channels and customer accounts.

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Integrated Business Planning

The platform provides Integrated Business Planning to facilitate sales and operations planning (S&OP). Teams can contribute to consensus forecasts, analyze shipment data, and collaborate across sales and supply chain functions. This approach helps organizations optimize volume forecasting, align strategies, and achieve broader business objectives efficiently.

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Revenue Growth Management

BluePlanner delivers Revenue Growth Management to analyze margin opportunities and pricing strategies for own brands and competitors. The software enables strategic decision-making by providing actionable insights, helping consumer goods manufacturers enhance profitability, improve pricing conduct, and drive measurable revenue growth across markets and product categories.

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Pros And Cons of BluePlanner

Pros

  • Unifies revenue planning and execution in single platform

  • Supports detailed trade planning with financial controls

  • Centralizes deduction management for clearer financial insights

Cons

  • Customer support response times may vary

  • May require training to fully utilize all features

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Frequently Asked Questions

Does BluePlanner have a mobile app?

No, BluePlanner does not offer a dedicated mobile app.

What level of support does BluePlanner offer?

BluePlanner offers support via phone, email, and an online contact form.

Does BluePlanner offer an API?

Information about an API is currently unspecified by the vendor.

What types of pricing plans does BluePlanner offer?

Pricing for BluePlanner starts at $50/user/month. Get a detailed BluePlanner cost breakdown to make an informed decision.

Who are the typical users of BluePlanner?

BluePlanner features are used by sales operations, trade marketing, revenue management, finance, and supply chain teams in consumer goods companies.

What language does BluePlanner support?

BluePlanner software primarily supports English.

What other apps does BluePlanner integrate with?

BluePlanner integrates with various platforms and systems, including Tableau, Boomi, TrewUp, and Microsoft Azure.

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