Last Updated
Overview
BluePlanner offers a revenue management platform that streamlines trade planning, forecasting, and promotion execution for consumer goods teams. While it may require training for new users to navigate its comprehensive features, its advanced analytics, collaboration tools, and customizable dashboards make it a reliable choice for optimizing sales and revenue performance.
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Starting Price
Custom
BluePlanner Specifications
Sales Pipeline Management
Reporting and Analytics
Performance Tracking
Sales Forecasting
What Is BluePlanner?
BluePlanner is a cloud-based revenue management platform designed specifically for consumer goods manufacturers. It unifies sales planning, trade spend tracking, and deduction management into a single interface, replacing disjointed spreadsheets. The software enables teams to forecast sales volumes accurately, validate retailer deductions efficiently, and analyze promotion profitability in real-time. By centralizing commercial data, BluePlanner helps brands of all sizes control trade investment and drive profitable revenue growth.
BluePlanner Pricing
Disclaimer: The pricing has been sourced from third-party websites and is subject to change.
BluePlanner Integrations
The software supports integration with multiple systems and platforms, such as:
- Microsoft Azure
- Boomi
- Tableau software
- TrewUp
Who Is BluePlanner For?
BluePlanner is suitable for a wide range of industries and product sectors, including:
- Consumer packaged goods
- Food and beverage
- Personal care
- Pet care products
- Bakery and snacks
- Beauty and cosmetics
Is BluePlanner Right For You?
BluePlanner is ideal for consumer packaged goods manufacturers, offering a scalable SaaS platform that grows with your business. Trusted by clients such as Danone and Ferrero, the software provides enterprise-grade security and SOC 1 compliance on Microsoft Azure. Its unified revenue management approach earned a POI Best-in-Class award for user experience. For companies seeking a secure, compliant solution to optimize trade spend and profitability, BluePlanner is the ideal choice.
Still unsure about BluePlanner? Contact us at (661) 384-7070 for further guidance.
BluePlanner Features
BluePlanner provides Trade Promotion Management to support annual planning, execution, and account analysis. The platform ensures full financial and managerial approvals for each activity, allowing consumer goods manufacturers to control trade spending effectively while assessing performance and optimizing promotional outcomes across their business.
The software offers Deduction Management to centralize all customer spending in one place. Users can research, validate, and categorize deductions efficiently. This module is available as a stand-alone solution or integrated with Trade Promotion Management, enabling teams to reduce errors and improve visibility into financial reconciliations.
BluePlanner enhances trade initiatives through Trade Promotion Optimization, adding intelligence, simulations, and advanced reporting. The platform supports consumer goods manufacturers in evaluating promotion effectiveness, improving decision-making, and forecasting outcomes, ensuring that trade investments generate maximum value and measurable impact across multiple channels and customer accounts.
The platform provides Integrated Business Planning to facilitate sales and operations planning (S&OP). Teams can contribute to consensus forecasts, analyze shipment data, and collaborate across sales and supply chain functions. This approach helps organizations optimize volume forecasting, align strategies, and achieve broader business objectives efficiently.
BluePlanner delivers Revenue Growth Management to analyze margin opportunities and pricing strategies for own brands and competitors. The software enables strategic decision-making by providing actionable insights, helping consumer goods manufacturers enhance profitability, improve pricing conduct, and drive measurable revenue growth across markets and product categories.
