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Overview
Market Leader Professional helps real estate agents manage leads, automate follow-ups, and maintain organized client information. While reporting and analytics are somewhat limited, its automated campaigns and professional contact management support agents in efficiently tracking prospects and nurturing relationships over time.
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Starting Price
Custom
Market Leader Professional Specifications
Lead Management
Contact Management
Sales Automation
Email Integration
What Is Market Leader Professional?
Market Leader Professional is a cloud-based real estate marketing platform designed for individual agents and small teams. The software provides a customizable website builder, lead generation tools, automated follow-up through Engagement Co-Pilot, and a Relationship Manager with marketing automation. It centralizes client interactions, tracks lead behaviors, and supports consistent outreach. Users can manage prospects efficiently, nurture relationships, and convert leads into long-term clients while maintaining organized and actionable data.
Market Leader Professional Pricing
Market Leader Professional price plans start at $129/month for individual agents, with additional per-lead costs ranging from $7 to $30+. This plan, Professional for Agents, includes CRM, a customizable website, and marketing tools tailored for single real estate users. Further pricing tiers of the software are as follows:
- Professional for Teams: $329/month
- Network Boost Add-on: $300–$350/month
Disclaimer: The pricing has been sourced from third-party websites and is subject to change.
Market Leader Professional Integrations
Information about third-party integrations has not been specified by the vendor.
Who Is Market Leader Professional For?
Market Leader Professional is ideal for a wide range of industries and sectors, including:
- Real estate
- Property management
- Real estate brokerage
Is Market Leader Professional Right For You?
Market Leader Professional may be suitable for real estate agents and small teams who want to manage leads and client relationships efficiently. It works well for users seeking organized follow-ups, automated lead nurturing, and a combined CRM, website, and marketing platform. Recognized in the HousingWire Tech100 Hotlist, its tools support predictable lead generation and relationship management, helping professionals convert prospects into clients more effectively.
Still doubtful if Market Leader Professional software is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.
Market Leader Professional Features
Market Leader Professional provides a drag-and-drop real estate website builder that allows agents to create tailored websites for lead generation. The software centralizes the client search experience, enabling agents to attract prospects directly, capture leads effectively, and position themselves at the center of the property search process.
The platform includes lead nurture automation through Engagement Co-Pilot, designed to help agents initiate meaningful conversations with new prospects. Automated follow-ups and reminders ensure consistent engagement, allowing users to maintain regular contact with leads, track interactions, and increase the likelihood of converting prospects into long-term clients.
Market Leader Professional offers Lead Intel, which tracks lead behavior and provides actionable insights. The software highlights which leads are most engaged, surfaces optimal outreach opportunities, and minimizes guesswork, enabling agents to prioritize their time efficiently and improve their conversion strategy with data-driven decision-making.
The software integrates a comprehensive Relationship Manager that combines CRM and marketing automation. Agents can manage client interactions, maintain communication through automated campaigns, and leverage a Marketing Center to ensure consistent engagement, helping users stay top-of-mind with prospects and enhance long-term client relationships.
