Last Updated
Overview
Market Leader Professional helps real estate agents manage leads, automate follow-ups, and maintain organized client information. While reporting and analytics are somewhat limited, its automated campaigns and professional contact management support agents in efficiently tracking prospects and nurturing relationships over time.
Market Leader Professional Specifications
- Lead Management
- Contact Management
- Sales Automation
- Email Integration
Market Leader Professional Features
Customizable Website
Market Leader Professional provides a drag-and-drop real estate website builder that allows agents to create tailored websites for lead generation. The software centralizes the client search experience, enabling agents to attract prospects directly, capture leads effectively, and position themselves at the center of the property search process.
Engagement Co-Pilot
The platform includes lead nurture automation through Engagement Co-Pilot, designed to help agents initiate meaningful conversations with new prospects. Automated follow-ups and reminders ensure consistent engagement, allowing users to maintain regular contact with leads, track interactions, and increase the likelihood of converting prospects into long-term clients.
Lead Intel
Market Leader Professional offers Lead Intel, which tracks lead behavior and provides actionable insights. The software highlights which leads are most engaged, surfaces optimal outreach opportunities, and minimizes guesswork, enabling agents to prioritize their time efficiently and improve their conversion strategy with data-driven decision-making.
Relationship Manager
The software integrates a comprehensive Relationship Manager that combines CRM and marketing automation. Agents can manage client interactions, maintain communication through automated campaigns, and leverage a Marketing Center to ensure consistent engagement, helping users stay top-of-mind with prospects and enhance long-term client relationships.
Pros And Cons of Market Leader Professional
Pros
Shows professional presence for new agents
Provides automated, pre-built email campaigns
Organizes contacts for easier lead tracking
Cons
Lead output is sometimes low quality
Platform interface feels outdated
Market Leader Professional Reviews
Total 11 reviews
2.2
All reviews are from verified customers
Rating Distribution
5
Stars18%
4
Stars9%
3
Stars9%
2
Stars0%
1
Stars64%
Share your experience
Paul K.
Real Estate, 1-10 employees
More than a year
“CRM works well for agents”
Pros
A simple CRM that works well for real estate agents who do not already have a more advanced system in place. Every agent really needs a CRM and this does the job for those who are still missing one.
Cons
It was not very powerful and it did not provide enough automation for customer nurturing.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
7
Functionality
9
Jack T.
Real Estate, 51-100 employees
Less than a year
“Wasted budget on irrelevant leads”
Pros
Nothing has stood out positively yet. The company needs to make major changes.
Cons
Over the last six months using it has been very frustrating. I have been paying $700 a month and still have not received one legitimate lead that matches the areas I actually serve. The leads keep coming from places more than two hours away which makes them useless for my business. I reached out several times during the first two months to get this corrected but Market Leader never made the necessary changes. Even worse, they refused to cancel my membership or provide any refund for services that were not delivered as promised. That level of disregard for customer concerns is alarming and points to a serious problem with how their service operates. I would strongly urge any professional thinking about signing up with it to think twice. This has been a costly experience and it has also pulled time and energy away from running my business. I highly recommend looking into more dependable and customer-oriented alternatives.
Rating Distribution
Ease of use
2
Value for money
1
Customer Support
1
Functionality
3
Angela R.
Real Estate, 1-10 employees
Less than 6 months
“Broken promises, terrible assistance”
Pros
It doesn't offer anything my other CRM wasn't already doing. I bought it specifically for lead management and it has turned out to be the worst tool I have ever used for that.
Cons
The product didn't deliver what was promised and the customer support hasn't been very helpful either.
Rating Distribution
Ease of use
2
Value for money
3
Customer Support
1
Functionality
1
Frequently Asked Questions
What other apps does Market Leader Professional integrate with?
Information about third-party integrations has not been specified by the vendor.
What level of support does Market Leader Professional offer?
Market Leader Professional offers support through phone, email, live chat, and contact form.
What language does Market Leader Professional support?
Market Leader Professional primarily supports English.
Does Market Leader Professional have a mobile app?
No, Market Leader Professional does not offer a dedicated mobile app.
Does Market Leader Professional offer an API?
No, Market Leader Professional does not offer an API.
Who are the typical users of Market Leader Professional?
Market Leader Professional features are used by individuals across industries like real estate, property management, and real estate brokerage.
What types of pricing plans does Market Leader Professional offer?
Market Leader Professional offers plans for individual agents ($129/month), teams ($329/month), and an optional Network Boost add-on ($300–$350/month). Get a detailed Market Leader Professional cost breakdown tailored to your specific requirements.