Ortto

Pros

Ortto has been incredibly helpful for prospecting especially with the widgets that capture emails. The CDP is excellent for attribution because I can clearly see where a user came from by reviewing session details like UTMs. Also I get a lot of value from the email marketing side which plays a big role in retention and expansion by letting me send offers to existing customers. One of the best parts is their support team as they usually respond within minutes and resolve issues fast. The platform is feature rich while still being customizable, comes with multiple integrations and the pricing is affordable since it's just a flat monthly fee with no usage charges which keeps me from looking at alternatives. Plus it is easy to use so the initial setup went really well.

Cons

At times the platform can seem a bit too technical and some settings are hard to locate.

Pros

Working with campaigns, audiences and connectors is pretty easy thanks to the interface which makes everything accessible and manageable.

Cons

It's not really a major dislike but having more filters across the dashboards would make it much easier to break down overall email performance by specific campaigns. Reporting on unsubscribes and similar metrics at the campaign level can also be a bit difficult right now.

Pros

Right away being able to set up different kinds of campaigns from SMS, Push, email or audiences has been a big plus. Creating journeys is much more hassle free too and selecting a filtered audience is a lot simpler than having to build full segmentations.

Cons

One thing I wish had carried over is all the media that was available in Autopilot because when building campaigns from scratch in it we cannot reuse images that were used before. Also it would have been nice if the free SMS option from Autopilot had transferred over to it as well.