Nathan Simpson
Health, Wellness and Fitness, 11-50 employees
More than a year
“Top insights and mobile access”
Pros
Using it has been incredibly easy, it delivers a ton of useful insights and the mobile platform is excellent.
Cons
Honestly, it's tough to come up with any real downside. It has noticeably improved our patient communication process.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
10
Rachel Fitzpatrick
Computer Software, 500+ employees
More than a year
“Flexible user tracking”
Pros
It keeps all the important details for users and accounts in one place and it also works well with other platforms. I really enjoy how much control it gives you when customizing the wireframe.
Cons
The reporting side feels a bit confusing at the beginning but after taking some time to understand how it works, it becomes manageable.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
9
Functionality
10
Anonymous
Legal Services, 11-50 employees
Less than a year
“Customization and reporting”
Pros
The feature set is honestly mind-blowing and the level of customization goes way beyond what most systems offer. After working with it for the past two years, I still haven't run into anything it can't handle in some form. A lot of it comes down to how much complexity and time you're willing to invest. There's plenty of room to get creative with the way the system operates and the reporting tools are especially valuable for managers.
Cons
Getting everything set up exactly the way you want is very complicated. Although it's marketed toward small and mid-sized businesses, it feels pricier than what most SMBs can realistically afford. On top of the software cost, you usually need to bring in a company to handle the setup which can run into tens of thousands of dollars. Then there's team training, an admin to manage it and if you need additional development, you'll also need an IT-focused developer. Overall, it becomes extremely expensive.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
8
Functionality
10
Anonymous
Computer Software, 101-500 employees
More than a year
“Strong customization and visibility”
Pros
Right away, the well-designed layouts stood out. There's also a great amount of customization available which makes it flexible for different needs. The reporting framework is good overall and the visibility the system provides is definitely valuable.
Cons
Getting started does take some training so there's a bit of a learning curve. Dashboarding and reporting still have room for improvement and the overall look and feel could use an update since it comes across as a bit dated.
Rating Distribution
Ease of use
7
Value for money
7
Customer Support
7
Functionality
7
Anonymous
Marketing and Advertising, 101-500 employees
More than a year
“Reliable business tool”
Pros
At this point, I can barely remember working without it and the same goes for almost everyone around me. From building customized reports and keeping lead and client databases organized to sending emails with ready-made templates and tailoring dashboards, it's the tool I naturally rely on throughout the workday.
Cons
Since it's such a widely used platform, there really aren't any major issues that stand out. If I had to point to one annoyance, it would be the upload process. I have to leave the page I'm on, hit the upload button, locate the file, click upload again, add it to my account and then go back to where I started. A single upload button like many newer platforms offer would cut out a lot of those extra steps though it's still only a minor inconvenience overall.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
8
Functionality
8
Anonymous
Veterinary, 101-500 employees
More than a year
“upgrade boosts productivity”
Pros
Every department can tailor the software to fit the way they work which makes it incredibly customizable. It has made our workflows at least ten times more efficient and being able to track productivity is a huge plus.
Cons
Moving from the classic to the new version definitely came with a learning curve. That said, the transition was worth it because the new version is a much better version overall.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
10
Functionality
10
Anonymous
Veterinary, 101-500 employees
More than a year
“Great reporting but slow interface”
Pros
Teams across the organization can set up different views depending on what matters most to them. It's simple to adjust priorities, highlight the important details and keep everything organized so it's easy to locate. Reporting can take some time to understand because there are so many available options but that's also part of what makes it valuable. There are tons of fields and combinations you can use when building reports.
Cons
One issue that comes up a lot is how slow new version can be.
Rating Distribution
Ease of use
5
Value for money
6
Customer Support
6
Functionality
5
Anonymous
Airlines/Aviation, 101-500 employees
More than a year
“Versatile features and helpful community”
Pros
No matter what we've needed to accomplish, the software has been able to handle it. And whenever our admin runs into something they can't sort out on their own, there's a whole community of experts available to help with answers and guidance.
Cons
The paid support model, along with the limited free help available, can make it tough for smaller companies that are just getting started to figure out the best way to implement the software.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
justin mitchell
Education Management, 500+ employees
More than a year
“Flexible pages and easy navigation”
Pros
The interface is easy to move through and there are plenty of customizable pages and fields to work with.
Cons
I understand reporting is not really its intended purpose but it feels very close to being a truly powerful tool for analyzing data. If more reporting infrastructure were added, it could become incredible.
Rating Distribution
Ease of use
7
Value for money
7
Customer Support
7
Functionality
8
Anonymous
Financial Services, 101-500 employees
More than a year
“great lead tracking”
Pros
A really effective way to stay on top of opportunities and potential leads. It also works very well when you're out of the office since your colleagues can still keep up with your deals and see what's going on.
Cons
Navigation can be a little tricky at times especially with the new Lightening Beta. Other than that, there really isn't much I dislike about the software.
Rating Distribution
Ease of use
7
Value for money
7
Customer Support
7
Functionality
8
Kevin Scott
Computer Software, 101-500 employees
More than a year
“Critical for efficiency”
Pros
It's incredibly powerful and I honestly can't see an organization operating properly or efficiently without it.
Cons
Getting new people up to speed can be challenging when they've never used it before. Even so, the support is very accessible and the FAQs make it possible to find just about any answer you need.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
9
Functionality
9
Nuno Catarino
Automotive, 500+ employees
Less than a year
“Helpful automation and insights”
Pros
Keeping up with customers and lead generation is much more manageable thanks to the many useful reminders and automated tasks built into it. The graphical view of the process is also very helpful and being able to pull reports quickly gives a clear picture of performance, whether you want an overall view or something more specific.
Cons
Sometimes adjusting the interface for very specific needs can be the difficult part. The platform offers a wide range of tools and has everything included but that also means some features can be harder to locate and not always quick to access. It is not a major drawback though because once you become more familiar with the interface, finding and using them gets much easier.
Rating Distribution
Ease of use
5
Value for money
7
Customer Support
7
Functionality
6
Anonymous
Non-Profit Organization Management, 101-500 employees
Less than a year
“CRM with flexible add-ons”
Pros
There's a lot of power in this cloud-based CRM and the wide range of apps and plugins gives you plenty of ways to tailor it to your organization's needs.
Cons
At the same time, you pretty much need an app for almost everything. The reporting in the base product is honestly a joke. The default invoices the system generates are very unattractive and difficult to customize. A lot of the terminology in the core product is unnecessarily confusing, things like invoice/receipt versus proforma invoice versus receipt, for example. On top of that, you can't rename those buttons or objects which makes staff training much harder than it should be. It's marketed as having very powerful functionality but to actually use those capabilities properly, you end up paying a lot extra for the apps and plugins you need.
Rating Distribution
Ease of use
5
Value for money
7
Customer Support
8
Functionality
8
Anonymous
Information Services, 101-500 employees
More than a year
“Easy setup and responsive support”
Pros
One of the best parts of this product is how functional it is, along with the helpful communication you get whenever you have questions or run into issues. It feels very simple overall and while there is a slight learning curve, the setup and configuration process is fairly easy.
Cons
My biggest frustration with this product is the dashboard feature in the Classic version. There is not much you can do with it when it comes to customization or configuration especially for displaying data in ways that sales or marketing teams could use more effectively.
Rating Distribution
Ease of use
9
Value for money
10
Customer Support
9
Functionality
10
Anonymous
Events Services, 11-50 employees
Less than a year
“All-in-one organizer”
Pros
There's a lot packed into this software. It connects with other systems, including email servers and lets you keep track of a huge amount of information. It works really well as an organizational tool for a business especially when you want everything stored and managed in one place.
Cons
One thing that held me back was how tough it felt. It can do so much but I often had the sense that I wasn't using it to its full potential because I didn't fully understand how everything worked. To really take advantage of all its functionality, you have to be pretty deliberate about learning the system.
Rating Distribution
Ease of use
8
Value for money
10
Customer Support
10
Functionality
10
Meagan Feeser
Non-Profit Organization Management, 1-10 employees
More than a year
“Donor tool for nonprofits”
Pros
Book's NPO edition gives you a huge amount of flexibility which is honestly both its biggest strength and part of the challenge. After I finally configured everything to match what my nonprofit needed, it turned into a really great donor management solution and the fact that it was free made it even better. The mobile app is also very useful to have on hand.
Cons
Since the system is so feature-rich and customizable, getting it set up in a way that actually fits your needs can take a very long time. I had to spend quite a while searching Google and digging through the message boards to figure things out. Once everything was in place, it worked really well but that level of complexity can feel pretty overwhelming if you're not comfortable working behind the scenes in the backend.
Rating Distribution
Ease of use
5
Value for money
6
Customer Support
8
Functionality
8
Anonymous
Higher Education, 11-50 employees
More than a year
“All student details in one view”
Pros
Having all of a student's information available on a single page was really helpful and made things much more convenient.
Cons
The design and font choices felt a bit dated. It would be better if the interface looked more modern and was easier on the eyes when using it on a phone or while meeting with a student or customer in person.
Rating Distribution
Ease of use
8
Value for money
7
Customer Support
8
Functionality
8
Brie Ruse
Financial Services, 101-500 employees
Less than a year
“Cluttered case view”
Pros
One thing this software does really well is customization. Sending customer emails comes with plenty of formatting options, including the ability to add inline images which makes messages much more flexible and polished.
Cons
It can feel awkward to work in. The Case view is crowded and there's a lot of redundancy throughout the interface. When you're trying to complete something, there are often two or three different places on the screen that let you do the exact same thing. That leads to extra buttons and links, more clicks than necessary and a tool that feels less easy to build in and use.
Rating Distribution
Ease of use
5
Value for money
5
Customer Support
6
Functionality
6
Anonymous
Insurance, 500+ employees
Less than a year
“Flexible CRM that delivers”
Pros
Having used it on two separate occasions, I can say it provides a very flexible platform that can be customized to fit most business needs.
Cons
I honestly didn't come across any major issues while using it. In both cases, it delivered exactly what you'd want from a CRM.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
10
Anonymous
Oil & Energy, 500+ employees
More than a year
“Reporting and support”
Pros
Working with this software, one of the biggest advantages has been the team behind it and the level of support and expertise they provide. The reporting features have significantly improved the quality of the work we're able to deliver and the platform integrates with any tool already in use.
Cons
At times, it's hard to know what you're missing because there are so many features and functions packed into the platform. That can make it feel complex and a bit tough to navigate which makes the strong support team and detailed help resources especially valuable.
Rating Distribution
Ease of use
8
Value for money
7
Customer Support
8
Functionality
8