Anonymous
Small Business, 11-50 employees
“boost conversions”
Pros
The tool does a really good job of helping us educate website visitors about what we offer while also automating parts of the process so we can build things faster. Our product marketer has no trouble using it and the Slack integration fits right into our workflow. The alerts are especially helpful because they let us know when a lead visits. Also I value the AI features which make it possible to create an interactive demo that can run on our website 24/7. Setup was very easy and it works well for a team of around thirty five people as I can see it being just as useful for even larger teams. On top of that it helps us cut content production costs and has improved our conversion rate.
Cons
At this point I think the platform is in a really good place. The only thing I'd ask for is a slightly better mobile version and that's about it.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Anonymous
Consumer Goods, 101-500 employees
“good tool for conversions”
Pros
Whenever we launch a new product or send out a newsletter campaign, I rely on it to build interactive tours. It's been more effective at attracting the right audience and the data clearly shows people engage with this format more than with passive videos. I also like being able to mix screens and video into one demo and layer in personalized voiceovers which adds character and seems to drive more CTA clicks and conversions. Getting started with it was very quick and everything has been working well since then.
Cons
Nothing has really stood out as a downside.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
9
Anonymous
Consumer Goods, 11-50 employees
“AI tool that drive conversions”
Pros
Storylane has been a really valuable tool for helping my clients boost email campaign conversions and improve click-through rates on their websites. The whole show, don't tell approach works really well because people can interact with the product before committing and interactive demos make that possible. Putting together a demo for different use cases is simple and my clients also get helpful alerts whenever leads engage with the demo. The AI voiceovers and avatars add a professional feel to the experience which has helped drive even more clicks. Getting started with it was also very easy.
Cons
One small thing I'd change is combining the hub analytics with the demo analytics although it's only a minor inconvenience.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Anonymous
Small Business, 11-50 employees
“Good tool”
Pros
Building demos is much faster thanks to its AI features. It can pull the right content from screens automatically which cuts the process down from hours to just minutes. The AI voice-over is another big plus and being able to translate demos into multiple languages quickly is really important for us since we support different audiences. I also really value the Convert CTA feature because the sticky button stays visible throughout the demo and helps turn more visitors into leads. On top of that the analytics are very detailed, showing exactly who engaged and at what time. Altogether these features have helped us improve website conversions, educate prospects more quickly through product tours and increase demo bookings with attendees who come in better prepared.
Cons
There's not much to complain about at the moment since it's been working perfectly fine for us.
Rating Distribution
Ease of use
9
Value for money
10
Customer Support
10
Functionality
9
Nick P.
Marketing and Advertising, 500+ employees
“missing integrations”
Pros
The interface is easy to navigate and it gives us a flexible way to present our product. Compared with a few competing tools on the market, it seems like the better option.
Cons
A big downside is the lack of Contentful integration which seems like a major miss. We also cannot embed forms directly into the full experience so we have to gate users as soon as they land on the page.
Rating Distribution
Ease of use
6
Value for money
5
Customer Support
7
Functionality
5
Anonymous
Computer Software, 101-500 employees
“Fast demo building toolkit”
Pros
It is pretty easy to use and the Chrome extension means there's no need to mess around with integrations before you begin. You can jump right into building demos immediately. On the pricing side even the lowest paid tier gives us a good set of features and the built-in automated overlays help speed things up a lot.
Cons
No real complaints at this point. The only part that becomes a little tedious is when adding new slides to an existing demo since it automatically opens new tabs and you can end up with quite a few windows open. It's manageable but it does take a bit of attention to keep everything organized.
Rating Distribution
Ease of use
8
Value for money
9
Customer Support
9
Functionality
8
Anonymous
Banking, 11-50 employees
“Clickable walkthroughs pay off”
Pros
Putting together interactive product tours is fast with this tool. I can capture screens, turn them into a clickable walkthrough and publish it on a landing page or drop it into a sales email that same day. The editor is user friendly enough that I was able to start using it right away without any onboarding and the embed options are a big plus because prospects don't have to open yet another separate link. Considering the price compared with the value it delivers, the ROI is very easy to justify since one proper walkthrough can save hours of repeating the same live demo.
Cons
Keeping walkthroughs updated over time is where things start to feel a bit confusing. When a UI change only impacts a few screens in a longer flow, there's no fast way to replace just those specific screens in place which means rebuilding more of the walkthrough than should be necessary. A batch replace or screen swap feature would remove a lot of that extra rework. I'd also love to see more advanced analytics, maybe even AI-assisted, that do more than report basic clicks and instead highlight trends like where prospects consistently lose interest or drop off.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10