Lexia Analytics offers a cloud-based RGM platform that supports trade promotion management and pricing optimization for consumer goods brands. While it lacks a mobile app, its advanced analytics, scenario modeling, and profitability insights make it a valuable tool for brands operating in developing and fragmented markets.
Lexia Analytics Specifications
Data Visualization
Customizable Dashboards
Data Analysis And Reporting
Scheduled Reporting
What Is Lexia Analytics?
Lexia Analytics provides a cloud-based Revenue Growth Management (RGM) platform—LexiaStudio—designed specifically for consumer goods brands that sell their products through distributors or across fragmented retail markets. It helps these companies plan, monitor, and improve their trade promotions, the discounts, offers, and incentives brands give to retailers to boost product sales. In many markets, especially where products are sold through thousands of small shops, it’s hard to know if a promotion is working.
Lexia solves this problem by collecting and analyzing real sales and promotional data, giving brands a clear picture of what is happening on the ground. It does this through powerful, data-driven modules and integrations that turn scattered data into real, actionable insights.
Lexia Analytics Pricing
Lexia Analytics Integrations
Who Is Lexia Analytics For?
Lexia Analytics software is purpose-built for fast-moving consumer goods (FMCG) brands that rely on distributors, retailers, or fragmented market networks to get their products into customers’ hands. It’s ideally suited for the following industries and sectors:
- Food and beverage
- Personal care and cosmetics
- Home appliances and consumer electronics
- Alcoholic beverages and wine
- Dairy and nutrition
Is Lexia Analytics Right For You?
If you're looking for a scalable and data-driven solution to manage trade promotions, pricing strategies, and distributor performance, Lexia Analytics is worth considering. It’s purpose-built for consumer goods brands operating in fragmented markets—where visibility is limited and decisions need to be backed by real numbers.
The platform is deployed in 8 countries with over 800 active users, managing trade execution and pricing insights across tens of thousands of indirect customers and hundreds of distributors. This level of scale makes Lexia an ideal fit for both regional leaders and multinational enterprises. Not only that, but big names like Coca-Cola, L'Oréal, FrieslandCampina, and Electrolux trust Lexia to power their trade strategies—further validating its impact and reliability in real-world applications.
Still exploring your options? Call us at (661) 384-7070 to find out how Lexia Analytics can support your trade strategy and long-term business growth.
Lexia Analytics Features
LexiaStudio’s TPM module supports the full lifecycle of promotional activities—budget planning, approvals, execution, claim settlement, accrual accounting, and performance evaluation. This structure gives brands full visibility and control over their trade spend, cutting out manual processes and ensuring every promo dollar is accounted for.
See How It WorksBuilt on top of TPM, the TPO module adds advanced modeling tools. You can simulate promotion outcomes in detail (from gross sales to net profit), benchmark against historical campaigns, and generate custom reports. That means teams can make data-backed decisions before running promotions and improve their effectiveness over time.
See How It WorksThis feature provides outlet-level and SKU-level profitability analysis. It transforms complex datasets into clear financial insights, helping identify top-performing products, customers, or channels. With these insights, brands can fine-tune trade spend and maximize ROI on every campaign.
See How It WorksBeyond managing promotions, the software includes sophisticated pricing and optimization tools—designed to help brands fine-tune trade terms and pricing tactics. With this module, teams can model ‘what-if’ scenarios, simulate different discount levels, and build strategic pricing across portfolios. This helps companies maximize ROI, respond to competitor pricing, and align pricing tactics with market behavior—whether in traditional or emerging sectors.
See How It WorksLexia Analytics features ‘Price Scout,’ its continuous competitor-price monitoring tool. It gathers live and historical pricing data at SKU, brand, and category levels—providing instant insights into market changes. With features like email alerts for key price shifts, it enables brands to stay competitive, react fast, and capitalize on pricing opportunities.
See How It Works