Act-On Software

In terms of marketing, Act-On Software is an extensive software with a wide range of applications, benefitting marketing specialists since its advent in 2008. Offering features like lead management, advertising via email, tracking for website visitors, management of various social media channels, thorough analytics and reports, it is an ideal add-on for a range of small-scale marketing teams.

Act-On's tracking feature truly stands out with the way it provides out-and-out insight into the consumer dynamic and visitors of the site, while also monitoring and reporting all the operations performed and providing an estimate of the time spent on multiple web pages. On the other hand, its marketing via email enables businesses to categorize their customers based on their preferences, which helps in further selecting a target market whenever required.

With Act-On on board, the yield of leads, optimization of campaigns, prioritizing, and scoring chances becomes easier as it is readily available to integrate with nearly all CRMs out there in the market.

Act-On Software Pricing

Small Organization

Within Budget

Medium Organization

Within Budget

Large Organization

Within Budget

Act-On Software reviews

Overall Rating

25 Reviews

Excellent
65%
Good
30%
Average
5%
Poor
0%
Terrible
0%

One of the best you can get.

October 2022

Kelsey D.

Financial Services

Pros:
We are so invested in Salesforce, and that was the biggest concern when investing in a marketing software. Thankfully, Act-On comes with a native integration with Salesforce, so we didn’t have to do a single thing to connect our CRM with it. Other automation software we were considering was considerably more complex than Act-On, and then again, it didn’t really integrate well with Salesforce. It provides a lot of flexibility in terms of how we can track campaigns and act on them. Customer service often calls randomly to just check on us and see if we need any help.
Cons:
The software is very capable, there’s no doubt about that, but it takes a lot of effort in order to be really effective. To be fair, this is the case with all the other automation software, where you need to be really comfortable with all the features to develop a working campaign. But make sure the team knows what all the features can do; otherwise, it is a waste of money, trust me. If not for their excellent customer service, we would have moved on a long time ago.

So easy to use, Act-on is marketing automation done right.

October 2022

Mark K.

Marketing and advertising

Pros:
Act-On is excellent at automation and creating journeys, which is complemented with detailed training and amazing customer support. Our squad was really pampered by the Act-On staff, and this has made it much easier for us to adapt and learn the software quickly. And it’s safe to say that this wasnt true for all of the other products we looked at. The analytics are on point, and the data can be extracted and manipulated to create the exact report we need for deeper understanding. Also, the interface with MS Dynamics has helped us move to a proactive pipeline development program where we can identify strong leads and find out when and how our clients use (or dont use) our content.
Cons:
They don’t really provide adequate technical support. They have great potential to grow and become a real challenge for all the big names out there, but little issues like these can hold them back. They should stick to exactly what their clients want, or at least fix the things that are already there. By getting rid of or updating products as needed, they can make their customers much happier and grow as a business.

Unimpressive and faulty

August 2019

Brittany

Actionable Insights

Pros:
You can upload your email easily in an innovative way. Good campaign running tools.
Cons:
The analytics are limited for us. Their analytics never fell into lines with Google Analytics and Oribi, and if you could open and press onto the clients, end-users denied that there was no such company which they have by chance opened and pressed on the email.

Excellent product

August 2019

Matt

siffron

Pros:
When you came to know this software, it is very innovative and efficient. They offer email campaigns, lead scoring, assessing the total voice of the customer.
Cons:
If only you choose the white glove setup service it is simple to use, otherwise its really difficult to understand what is happening at first. Some features that other CRMs have is absent here so I would not recommend it. Their outlook email plugin works fine when its works but foretimes its shows problems. I hope you understand their data fields with their help.

Decent tool for marketing automation.

August 2019

Matt

siffron

Pros:
This tool is competitively priced. I do like this tool. It’s great for email campaigns, lead scoring, assessing, tracking etc. It automates marketing for you and keeps track of it as well. It just takes a while to learn to use it.
Cons:
The Dynamics CRM is missing a few features, so I wouldn’t recommend going with that. It’s not easy to learn to use this tool. The Outlook email template usually has problems. They need to give out clear instructions about the data fields to add and edit what is being integrated.

Great experience with Act-On

July 2019

Kerry

Benjamin Obdyke

Pros:
We have really enjoyed using Act-On. It works perfectly for us even though some of the functions have been called dated. Emails campaigns are easy to construct and send out. Tracking their performance is on our fingertips. You can upload CSV files. Also, love their CRM capabilities.
Cons:
No complaints at all. This software has been consistently satisfying to work with

Great Experience

July 2019

Kerry

Benjamin Obdyke

Pros:
This software works well for our company. It is capable of doing all the things that we require it to do. Our marketing plan isn’t that complicated. It is easier to create email campaigns and track results. The Dynamics CRM is easier to use as well. Uploading .csv files don’t take much time.
Cons:
My experience with this software has been great, and nothing negative happened. This software did not disappoint me.

Easy to learn and use

July 2019

Dan

Foundation Software

Pros:
For me, it wasn’t that hard to get my hand on this software. It was easy to learn and didn’t take much time. I focus on sending out monthly campaigns. Designing emails with the help of templates and all is quite a simple process. My overall experience with this tool has been great.
Cons:
At first, the reporting was something I didn’t really like, but now that I’ve understood the information that it provides, it’s been a lot better.

Provides easy access

July 2019

Dan

Foundation Software

Pros:
It can be easily learned to use without proper training or guidance. I basically center around the month to month newsletter being sent to an enormous gathering of customers.
Cons:
It didnt take long for me to learn how to use it, even without hands-on guidance. I primarily focus on a monthly campaign being sent to a massive group of clients, and I was able to refer to past ones created by my predecessor as a standard template. Designing is a very simple process.

Easy to use. Would recommend

July 2019

Jason

Shell Shared Service Center

Pros:
Marketing automation makes our jobs so much easier, tracking functions help the sales team follow visitors more effectively and easily.
Cons:
There aren’t many things to complain about, really. The system can be learned by watching some tutorial videos quite easily. No expensive training required

Satisfying product

July 2019

Michael

Nevin Copywriting

Pros:
Act-On allows us to generate and nurture our leads, I used it when working for a marking company, it was great. Act-on showed great progress when it comes to lead generation and other major needs.
Cons:
Act-On email creator had few features which do not fulfill our design requirement. It was not that good of a feature.

Powerful tool. Totally worth the expense

July 2019

Bethany

Carolina Biological Supply Company

Pros:
Intuitive functions. Easy to navigate interface. Great tracking tools.
Cons:
We encountered a few issues at first but they later implemented a better onboarding process involving better training and set up. Our experience with Bootcamp was also very pleasant knowing Act-on now offers that at the kickoff for other customers.

Resourceful Marketing Automation

June 2019

Shalia

SkyStem

Pros:
Amazing customer support and great value for your money. Truly ahead of the competition with its pricing packages. Love their new live chat option.
Cons:
Can be a bit tricky to work around, in the beginning. Gets better once you learn the ways.

Robust tool.

June 2019

Bethany

Carolina Biological Supply Company

Pros:
Navigating through the software is easy. The actions that the tool performs are intuitive. It provides insights to our sales team. It is integrated with our CRM tool and works great. Lead nurturing is easier with this tool. This tool is worth the price.
Cons:
The onboarding experience that we had wasn’t the best, but now they’ve improved and do give proper training and set-up sessions to their clients. We later went to their boot camp and were quite pleased by knowing that they’re offering trainings and all at the beginning to new customers.

The Best automaton tool

May 2019

Terri

Medfusion

Pros:
Act-on has been incredibly useful to us in creating and sending email campaigns, tracking results, tracking and communicating with clients. It is really easy to learn to use, really intuitive functions overall.
Cons:
Occasionally glitchy layout. Sometimes, it looks one way in the preview pane but entirely different in the test send.

Call us at

(661) 384-7070

Call us at

(661) 384-7070