Infusionsoft by Keap

Complete CRM solution.

Pros

Keap is not just a marketing automation service, but an entire CRM. The features it offers are extremely powerful. I have been able to create campaigns that would automate emails tailored to each target contact according to the information you have on them. We can also select what needs to be sent to a client if they provide a response to a query on a form. Each and everything can be tailored based on the status of our clients like the state they reside in. We can ethically track people and alter what they see if they frequently log into your membership site and visit some pages more than the others.

Cons

Dont even think about using it on your own though. You will be needing to hire some specialists or train your staff to the fullest to reap its benefits. Many individuals criticize it as being overly pricey and difficult to use, and rightly so. It simply wouldnt be able to give you all the benefits it offers if an inexperienced user is at the steering wheel. During their presentations and seminars they have claimed that it is a DIY, self-serve solution. Which is an absolute lie. I am an engineer myself and it was unusually difficult to operate this for me as well.

Lead management and customer service in one convenient package!

Pros

Keap has always had a positive reputation in the market, and Infusion is an excellent example of software done right. I think it’s amazing how well it compiles the resources for innovative campaigns and business solutions due to the abundance of integrations with other systems. Keap has met our unique demands time and again and helped us in lead management, email campaigns, VOIP, and Gmail integrations. If we need anything beyond the everyday features, its very simple to integrate things as necessary. There’s virtually no limit to email automation and the businesses that can be handled.

Cons

My advice for any new users is to go through the Keap Academy training at least once if you wish to get the most out of it. There’s nothing I dislike about the software in particular. However, there are some fixes that need to be made here, like allowing many emails into a campaign to save time compared to creating each email individually, and a simplified contact view would be welcome for basic users who only need access to contact details. I believe that lower-level Keap users have access to a really attractive basic view, which is very helpful, but the same basic user view is not available to those advanced users.

Affordable product.

Pros

The product is affordable. Anyone who is thinking of getting a cost-effective product can go with this one. It has a lot of features to offer. It is a resourceful tool. For me it is sufficient as my main goal was to manage and communicate with the contacts.

Cons

This system seems a bit old-fashioned. I used it previously, and then stopped using it for some reason. However, when I got back, nothing had changed, and it was as I left it before.

Great marketing solution.

Pros

The major pro for me is the ability to multitask. It is easier to set appointments and prepare for sales calls with our clients. It is easy to use. Even when we’re not in the office, we’re able to engage with potential clients. The interface is pretty easy to understand and helps us know where our main focus needs to be. It has helped us in communicating with our clients about anything and at any time.

Cons

It would be nice if it operated in real-time, as we always have to keep refreshing the dashboard.

Infusionsoft

Pros

It was easy to learn how to use it. I didn’t take any trainings at all, and didn’t research as well, but it’s pretty simple as I figured it out all myself. It is able to store all the user information. It is easy to tag users and store their information in the database. It has pre-built fields which has made it a lot easier for us.

Cons

They should add a little more integration options.

The Best!

Pros

This tool is complete in every way. It offers tons and tons of features and functionalities. It is way too professional as well. It lets you plan a complete digital marketing strategy and establish a proper workflow.

Cons

It is not the best choice for small businesses as it is expensive, but Enterprises can invest in 360 marketing. They do not have the documentation in Spanish.

Infusionsoft Review

Pros

It is a great software. It is easy to use, and I can completely rely on it. It always notifies or reminds me whenever I set a follow up. It is capable of storing and tracking all the contacts. It has helped me do a lot better.

Cons

None.

Worth it.

Pros

It is worth it. It definitely works in a very different way than many other marketing software or CRMs. Although, the email marketing feature that it provides is exclusive. It is complete and does everything that you want it to do. It is great for email marketing and has great deliverability.

Cons

It has a learning curve. Not that easy to get used to how things work, and even when you learn, it always seems like you can do it in a much better way.

Not that great.

Pros

It helps in keeping track of all the leads. Lead development and management. It provides the ability to create landing pages within the system. Keeps track of all the data.

Cons

The templates do not do much. They do not offer a lot of freedom in customization and is not capable to do much. There are many things that it is not able to do, and all you’re left with is desire.

Lacks spam blocking.

Pros

The campaign builder works great and provides with a lot of flexibility and unlimited tags. Tasks can be created in a specific manner. It helps with follow up reminders and a lot more.

Cons

The online form does not block any kind of spam. We get a lot of spam everyday just by the form created by Infusionsoft. It needs to be more effective in blocking out spam.