Last Updated
Overview
Nosto provides an AI-powered platform for personalizing e-commerce experiences, from product discovery to content. Although mastering the full suite of analytics tools can take time, its core personalization features are straightforward to implement, allowing businesses to quickly see an uplift in average order value and customer loyalty.
Overall Rating
Based on 6 users reviews
4.5
Rating Distribution
Positive
100%
Neutral
0%
Negative
0%
Starting Price
Custom
Nosto Specifications
- Smart Data Discovery
- Context awareness
- Predictive Capabilities
- Self-Service Dashboards
What Is Nosto?
Nosto is an intelligent Commerce Experience Platform (CXP) solution designed for online brands seeking to scale revenue and deliver personalized shopping journeys. Its core, experience.AI, unifies customer, product, and content data to power its features. It solves the common pain point of generic user experiences by enabling businesses to deploy dynamic product recommendations and tailored on-site content. In this regard, Nosto helps increase key metrics, including conversion rates and average order value, for e-commerce stores of any size.
Nosto Pricing
Nosto Integrations
The software supports integration with multiple platforms, such as:
Who Is Nosto For?
Nosto is ideal for online retailers and e-commerce brands of all sizes that want to deliver personalized and authentic shopping experiences to their customers.
Is Nosto Right For You?
Nosto is the right fit for retail and e-commerce brands looking to move beyond basic tools to a unified, AI-driven strategy that is both secure and scalable. Its standout capability is the experience.AI engine, which automates and scales hyper-targeted campaigns by deeply understanding user behavior. This strength is validated by its recognition in the 2024 Gartner Magic Quadrant for its ‘Search and Product Discovery’ capabilities and being named a leading personalization vendor to top North American retailers.
Still not sure about Nosto? Contact our support team at (661) 384-7070 for further guidance.
Nosto Features
Audience Builder
This tool allows you to create highly specific, revenue-generating customer segments based on real-time behavioral and transactional data. It also allows you to target users with personalized campaigns across their entire on-site journey, from product recommendations to content, boosting relevance and conversion rates.
Category Merchandising
This feature lets you gain full control over how products are displayed on category pages. You can automate sorting rules based on performance metrics like conversion rate or manually boost, bury, or pin products to align with inventory levels and promotional strategies.
Shoppable UGC
The platform allows you to leverage authentic social testimonies to build customer trust and drive maximum sales. It can aggregate user-generated content from over 25 social networks and publish it across your site. In this regard, it turns real customer photos and videos into shoppable galleries that inspire purchase decisions.
Dynamic Bundles
This functionality helps increase average order value by creating compelling ‘Shop-the-look' or ‘Frequently Bought Together’ bundles. It utilizes AI-powered suggestions or manual curation to inspire shoppers, aid product discovery, and increase sales by offering attractive package discounts.
A/B Testing And Optimization
Nosto enables you to make data-driven decisions to maximize campaign performance. You can test variations of every element on your site, from recommendations to personalized content, and automatically deploy the winning variant to all traffic. Thus, it ensures that your store is continuously optimized for conversions.
Pros And Cons of Nosto
Pros
Facilitates with highly customizable campaign options
Supports a powerful AI recommendation engine
Offers detailed analytics and performance reporting
Cons
Advanced features require time and training to adapt
Some integrations require developer insights
Nosto Reviews
Total 6 reviews
4.5
All reviews are from verified customers
Rating Distribution
5
Stars50%
4
Stars50%
3
Stars0%
2
Stars0%
1
Stars0%
Share your experience
Dylan F.
Small Business, 11-50 employees
“quick integration and useful ab testing”
Pros
Getting it connected was simple and the ability to run A/B tests is really valuable.
Cons
The analytics and reporting are pretty weak right now and they definitely need more features.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
9
Functionality
6
Jeffrey R.
Mid Market, 51-100 employees
“Content scheduling that actually works”
Pros
Keeping content scheduled in advance has made a big difference for our team when managing a packed marketing calendar. Being able to place content exactly where we want within our template has saved us from spending extra development time. Its content loads quickly and hasn't caused any slowdown on our pages. It's uncommon for us to run into an issue without a solution but when we do, our customer success manager Jiachen responds fast and helps us troubleshoot and get things implemented quickly. Communication is prompt and we always feel well supported.
Cons
Some of the integration pieces we use still need a bit of back-end work from our team although everything can be handled within the admin. Since we're integrating with Magento, I expect that experience will continue to improve over time and become more in line with platforms that are more commonly supported, such as Shopify.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
8
Functionality
8
Harriet L.
Mid Market, 51-100 employees
“loving the new feature access”
Pros
Getting early access to brand-new features has been really valuable especially because it lets us roll them out quickly when they're relevant. Joanna, our account manager, has also been consistently supportive and helpful throughout. Also, the workshops and demos have been genuinely useful particularly when testing newer tools like UGC and Post Purchase.
Cons
The biggest gap for us is still Bundles. It would help a lot if bundles were easier to access and if there were clearer visibility into exactly which products are included in each bundle. The ability to export and import bundles between stores would also make the feature much more practical for our setup.
Rating Distribution
Ease of use
8
Value for money
10
Customer Support
8
Functionality
8
Frequently Asked Questions
What language does Nosto support?
Nosto is primarily available in English, German, and French. Besides these three languages, it also provides support in Spanish. Additionally, its search functionality supports 28 languages, including Arabic, Danish, Dutch, Finnish, and more.
Does Nosto offer an API?
Yes, Nosto offers an API.
Does Nosto have a mobile app?
No, Nosto does not offer a dedicated mobile app.
What other apps does Nosto integrate with?
Nosto integrates with various third-party platforms, including Shopify, Adobe Commerce, Klaviyo, VTEX, Yotpo, BigCommerce, and Salesforce.
What types of pricing plans does Nosto offer?
The Nosto price is customizable as per the specific needs of each business. Request a personalized Nosto pricing quote for your business.
What level of support does Nosto offer?
Nosto software provides support through a dedicated customer success team, professional services for development and strategy, a help center, developer documentation, and live chat.
Who are the typical users of Nosto?
The typical users of Nosto features are online retailers and e-commerce brands across various industries who want to improve the customer experience.