Klaviyo is a cloud-based marketing automation platform structured for e-commerce businesses. It offers advanced features, including segmentation, site tracking, and drag-and-drop email design. Although no mobile app is available, Klaviyo integrates with several third-party platforms. Its AI-enabled tools and automated SMS and email services drive optimized marketing outreach.

Klaviyo Specifications

Campaign Management

Lead Generation

Customer Segmentation

Email Marketing

View All Specifications

What is Klaviyo?

Overview

Klaviyo is an innovative and responsive cloud-based marketing automating service. With its easy-to-use interface and centralized marketing system, Klaviyo efficiently enables eCommerce users to effectively target, personalize, optimize, and monitor their marketing campaigns, particularly regarding email and social media channels. Its use of unconventional tools makes it easier to segment without depending on traditional ways of recording data such as spreadsheets while collecting data from existing eCommerce platforms (like POS) and other marketing software.

However simplistic in its use, this software proves to be powerful and effective, and includes smart features like segmentation, single-click integrations site tracking, custom activity fields, autoresponders, 360-degree customer profiles, drag-and-drop email designs, and ROI-based reporting. With such a wide range of features, it ensures that the customers always receive the required message at the right time. Hence, the need for guesswork becomes unnecessary, as it helps marketing firms in data-based targeting, which includes website browsing tracking, purchases history, email history, and customer wish lists.

Price: Kalviyo pricing starts at $20 per month. A free version is  also available for solo and small practices.

Klaviyo Reviews

Overall Rating

4.8

13 Review(s)

Rating Distribution

5

star

(11)

4

star

(2)

3

star

2

star

1

star

August 2019

Adaptive and customizable

Anonymous

Not Specified

Ease of use

10

Value for money

9

Customer Support

10

Functionality

10

Pros

With Klaviyo, I was able to raise the average lifetime value of my customers by offering a very good email platform. Customizing emails is very intuitive and easy. The open rates were very high with this software. Theres an abundance of pre-built great templates that you can use to make great emails very fast. The perfect platform for eCommerce.

Cons

Quite expensive compared to other vendors offering the same things.

August 2019

Great platform for eCommerce

Craige Hardel

Hardel Enterprises

Ease of use

10

Value for money

9

Customer Support

8

Functionality

8

Pros

Klaviyo offers some really powerful features. Although, there is a learning curve, but once you get used to the roped, it is very useful. Really good templates for beginners and pros as wellMy go-to solution for eCommerce clients. It has robust automation tools, good templates and everything I need.

Cons

Their onboarding process could be easier They have tutorials but theyre fuzzy and should be made available with webinars being an option.

August 2019

Great self-responding tools

Tasha

Columbia Sportswear Company

Ease of use

8

Value for money

10

Customer Support

8

Functionality

8

Pros

Klabiyos amazing sales report system allows me to work much better with transactions. It offers seamless integration with external e-commerce services and several other marketing tools. The self-answering feature for emails is highly customizable.

Cons

Does not have spreadsheets to organize much of the data, which can be real issue since it makes the work more complicated. It does not work with shopping carts and has no function to manage work based on tasks. Instagram integration is slow.