Klaviyo is a cloud-based marketing automation platform structured for e-commerce businesses. It offers advanced features, including segmentation, site tracking, and drag-and-drop email design. Although no mobile app is available, Klaviyo integrates with several third-party platforms. Its AI-enabled tools and automated SMS and email services drive optimized marketing outreach.
Klaviyo Specifications
Campaign Management
Lead Generation
Customer Segmentation
Email Marketing
What is Klaviyo?
Overview
Klaviyo is an innovative and responsive cloud-based marketing automating service. With its easy-to-use interface and centralized marketing system, Klaviyo efficiently enables eCommerce users to effectively target, personalize, optimize, and monitor their marketing campaigns, particularly regarding email and social media channels. Its use of unconventional tools makes it easier to segment without depending on traditional ways of recording data such as spreadsheets while collecting data from existing eCommerce platforms (like POS) and other marketing software.
However simplistic in its use, this software proves to be powerful and effective, and includes smart features like segmentation, single-click integrations site tracking, custom activity fields, autoresponders, 360-degree customer profiles, drag-and-drop email designs, and ROI-based reporting. With such a wide range of features, it ensures that the customers always receive the required message at the right time. Hence, the need for guesswork becomes unnecessary, as it helps marketing firms in data-based targeting, which includes website browsing tracking, purchases history, email history, and customer wish lists.
Price: Kalviyo pricing starts at $20 per month. A free version is also available for solo and small practices.
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