Last Updated

Overview

AvidTrak is a high-precision marketing attribution platform categorized as call tracking software that empowers businesses to identify exactly which keywords and campaigns drive inbound phone leads. While its extensive technical configuration options may require initial training for new users, the platform's strength lies in its superior granular reporting.

AvidTrak Specifications

  • Interactive Voice Response (IVR)
  • Call Recording
  • Call Monitoring
  • Call Reporting And Analytics

AvidTrak Features

AI Call Transcriptions And Sentiment Analysis

The platform uses AI to transcribe every recorded call, allowing users to search for specific keywords within conversations. It also performs sentiment analysis to automatically flag calls as positive, negative, or neutral for faster lead qualification.

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Multi-Channel Attribution

Track calls from Google Ads, Bing, Facebook, and offline sources like billboards or direct mail. This unified view ensures you understand how different touchpoints contribute to the final conversion, preventing the over-attribution of a single channel.

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Real-Time Reporting Dashboards

The software renders teams' access to custom reports that highlight call volume, peak calling hours, and geographic data. These insights help businesses optimize staff scheduling and ensure they are available during the times when their marketing is most effective.

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Pros And Cons of AvidTrak

Pros

  • Increase marketing ROI with precise keyword-level call attribution

  • Automate lead qualifying with AI-powered transcriptions and sentiment tools

  • Scale easily with a cost-effective pay-per-use pricing model

Cons

  • Managing complex capabilities may require a stronger skillset

  • Software UI can be enhanced for users’ ease and better software adoption

AvidTrak Reviews

Total 3 reviews

4.7

All reviews are from verified customers

Rating Distribution

5

Stars

67%

4

Stars

33%

3

Stars

0%

2

Stars

0%

1

Stars

0%

Share your experience

RJ
Rob J.

Information Technology and Services, N/A employees

Less than a year

5.0

“helpful live support team”

Pros

Whenever I need help, it's simple to reach a real support person by phone and the support has been excellent.

Cons

It does take a while to get comfortable with the dashboard and fully learn how the system works.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

9

Functionality

9

JP
Jacob P.

Newspapers, N/A employees

More than a year

4.0

“responsive support”

Pros

Every time I've had a question, suggestion or concern, their team gets back to me very quickly which has been a big plus.

Cons

One thing I've noticed is that there haven't been many "near" number options available that are close to what I'm trying to find.

Rating Distribution

Ease of use

7

Value for money

7

Customer Support

7

Functionality

7

FS
Farah S.

Design, N/A employees

Less than 6 months

5.0

“easy to use”

Pros

Using this has been going very well and the functionality covers what I need really well. On top of that the customer service has been excellent.

Cons

At this point, I haven't run into any issues.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

9

Functionality

10

Frequently Asked Questions

What level of support does AvidTrak offer?

AvidTrak offers support via email, telephone and relevant documentation.

What types of pricing plans does AvidTrak offer?

AvidTrak price starts with Starter plan at $15/month, Professional at $30/month and Agency at $55/month. Get a detailed AvidTrak cost breakdown tailored to your specific requirements.

Who are the typical users of AvidTrak?

AvidTrak features are used by PPC managers, SEO specialists, agency owners, and marketing directors focused on lead generation.

Does AvidTrak have a mobile app?

No, AvidTrak does not offer a dedicated mobile app.

What other apps does AvidTrak integrate with?

AvidTrak supports integration with a wide range of platforms, including Google Ads, Salesforce, HubSpot, and Zoho, and can connect to thousands of others via Zapier.

Does AvidTrak offer an API?

Yes, AvidTrak offers an API.

What language does AvidTrak support?

AvidTrak software primarily supports English.