AvidTrak
Last Updated
Overview
AvidTrak is a high-precision marketing attribution platform categorized as call tracking software that empowers businesses to identify exactly which keywords and campaigns drive inbound phone leads. While its extensive technical configuration options may require initial training for new users, the platform's strength lies in its superior granular reporting.
AvidTrak Specifications
- Interactive Voice Response (IVR)
- Call Recording
- Call Monitoring
- Call Reporting And Analytics
AvidTrak Features
AI Call Transcriptions And Sentiment Analysis
The platform uses AI to transcribe every recorded call, allowing users to search for specific keywords within conversations. It also performs sentiment analysis to automatically flag calls as positive, negative, or neutral for faster lead qualification.
Multi-Channel Attribution
Track calls from Google Ads, Bing, Facebook, and offline sources like billboards or direct mail. This unified view ensures you understand how different touchpoints contribute to the final conversion, preventing the over-attribution of a single channel.
Real-Time Reporting Dashboards
The software renders teams' access to custom reports that highlight call volume, peak calling hours, and geographic data. These insights help businesses optimize staff scheduling and ensure they are available during the times when their marketing is most effective.
Pros And Cons of AvidTrak
Pros
Increase marketing ROI with precise keyword-level call attribution
Automate lead qualifying with AI-powered transcriptions and sentiment tools
Scale easily with a cost-effective pay-per-use pricing model
Cons
Managing complex capabilities may require a stronger skillset
Software UI can be enhanced for users’ ease and better software adoption
AvidTrak Reviews
Total 3 reviews
4.7
All reviews are from verified customers
Rating Distribution
5
Stars67%
4
Stars33%
3
Stars0%
2
Stars0%
1
Stars0%
Share your experience
Information Technology and Services, N/A employees
Less than a year
“helpful live support team”
Pros
Whenever I need help, it's simple to reach a real support person by phone and the support has been excellent.
Cons
It does take a while to get comfortable with the dashboard and fully learn how the system works.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
9
Newspapers, N/A employees
More than a year
“responsive support”
Pros
Every time I've had a question, suggestion or concern, their team gets back to me very quickly which has been a big plus.
Cons
One thing I've noticed is that there haven't been many "near" number options available that are close to what I'm trying to find.
Rating Distribution
Ease of use
7
Value for money
7
Customer Support
7
Functionality
7
Design, N/A employees
Less than 6 months
“easy to use”
Pros
Using this has been going very well and the functionality covers what I need really well. On top of that the customer service has been excellent.
Cons
At this point, I haven't run into any issues.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
10
Frequently Asked Questions
What level of support does AvidTrak offer?
AvidTrak offers support via email, telephone and relevant documentation.
What types of pricing plans does AvidTrak offer?
AvidTrak price starts with Starter plan at $15/month, Professional at $30/month and Agency at $55/month. Get a detailed AvidTrak cost breakdown tailored to your specific requirements.
Who are the typical users of AvidTrak?
AvidTrak features are used by PPC managers, SEO specialists, agency owners, and marketing directors focused on lead generation.
Does AvidTrak have a mobile app?
No, AvidTrak does not offer a dedicated mobile app.
What other apps does AvidTrak integrate with?
AvidTrak supports integration with a wide range of platforms, including Google Ads, Salesforce, HubSpot, and Zoho, and can connect to thousands of others via Zapier.
Does AvidTrak offer an API?
Yes, AvidTrak offers an API.
What language does AvidTrak support?
AvidTrak software primarily supports English.