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Overview
AvidTrak is a high-precision marketing attribution platform categorized as call tracking software that empowers businesses to identify exactly which keywords and campaigns drive inbound phone leads. While its extensive technical configuration options may require initial training for new users, the platform's strength lies in its superior granular reporting.
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Starting Price
Custom
AvidTrak Specifications
- Interactive Voice Response (IVR)
- Call Recording
- Call Monitoring
- Call Reporting And Analytics
What Is AvidTrak?
AvidTrak serves as an intelligence bridge between offline phone conversations and online marketing efforts. It provides marketers with a comprehensive dashboard to track inbound calls back to their original source—be it Google Ads, social media, or traditional print media. By utilizing dynamic number insertion, it assigns unique tracking numbers to specific web visitors, allowing for session-level attribution. The software specifically solves the pain point of "blind spots" in marketing spend, ensuring that businesses can double down on high-converting channels while cutting waste in non-performing campaigns.
AvidTrak Pricing
AvidTrak offers the following plans:
- Starter: $15/month
- Professional: $30/month
- Agency: $55/month
Disclaimer: The pricing is subject to change.
AvidTrak Integrations
The software supports integration with multiple systems and platforms, such as:
- HubSpot CRM software
- Salesforce
- Zoho CRM
- Bing Ads
- Slack
Who Is AvidTrak For?
AvidTrak software is ideal for a wide range of industries and sectors, including:
- Digital marketing and SEO agencies
- Home service providers
- Legal and professional services
- Real estate brokerages
- Healthcare and medical practices
- Automotive dealerships
Is AvidTrak Right For You?
AvidTrak is the definitive choice for performance marketers who demand absolute clarity on their cost-per-acquisition (CPA) across different media. Its standout feature is the keyword-level attribution, which reveals the specific search terms that prompted a caller to pick up the phone. Trusted by thousands of advertisers globally, AvidTrak is a proven problem solver for teams struggling to justify their marketing budgets to stakeholders. It empowers your marketing team to act on real-time data, turning "gut feelings" into quantifiable ROI through precise call intelligence.
Still unsure about AvidTrak features? Contact us at (661) 384-7070 for further guidance.
AvidTrak Features
AI Call Transcriptions And Sentiment Analysis
The platform uses AI to transcribe every recorded call, allowing users to search for specific keywords within conversations. It also performs sentiment analysis to automatically flag calls as positive, negative, or neutral for faster lead qualification.
Multi-Channel Attribution
Track calls from Google Ads, Bing, Facebook, and offline sources like billboards or direct mail. This unified view ensures you understand how different touchpoints contribute to the final conversion, preventing the over-attribution of a single channel.
Real-Time Reporting Dashboards
The software renders teams' access to custom reports that highlight call volume, peak calling hours, and geographic data. These insights help businesses optimize staff scheduling and ensure they are available during the times when their marketing is most effective.
Pros And Cons of AvidTrak
Pros
Increase marketing ROI with precise keyword-level call attribution
Automate lead qualifying with AI-powered transcriptions and sentiment tools
Scale easily with a cost-effective pay-per-use pricing model
Cons
Managing complex capabilities may require a stronger skillset
Software UI can be enhanced for users’ ease and better software adoption
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Frequently Asked Questions
Does AvidTrak offer an API?
Yes, AvidTrak offers an API.
What other apps does AvidTrak integrate with?
AvidTrak supports integration with a wide range of platforms, including Google Ads, Salesforce, HubSpot, and Zoho, and can connect to thousands of others via Zapier.
What level of support does AvidTrak offer?
AvidTrak offers support via email, telephone and relevant documentation.
Who are the typical users of AvidTrak?
AvidTrak features are used by PPC managers, SEO specialists, agency owners, and marketing directors focused on lead generation.
Does AvidTrak have a mobile app?
No, AvidTrak does not offer a dedicated mobile app.
What types of pricing plans does AvidTrak offer?
AvidTrak price starts with Starter plan at $15/month, Professional at $30/month and Agency at $55/month. Get a detailed AvidTrak cost breakdown tailored to your specific requirements.
What language does AvidTrak support?
AvidTrak software primarily supports English.