Mediahawk
Last Updated
Overview
Mediahawk enables businesses to track calls, measure marketing ROI, and gain insights from digital and traditional campaigns. While PDF reports sometimes appear squashed, its advanced call tracking and speech analytics empower marketing teams and call centers to optimize performance and understand customer interactions effectively.
Mediahawk Specifications
- Interactive Voice Response (IVR)
- Call Recording
- Call Reporting And Analytics
- CRM Integration
Mediahawk Features
Call Tracking
The software utilizes dynamic number insertion to identify the specific marketing sources that trigger phone calls. This allows businesses to see which advertisements are performing effectively and enables data-driven decisions to increase lead generation.
PPC Call Tracking
This feature provides granular insights into which paid search keywords and campaigns result in phone conversions. By linking calls to specific clicks, users can accurately measure return on investment and optimize their bidding strategies.
Outbound Call Tracking
Mediahawk offers comprehensive monitoring of outbound sales activities to improve team productivity and performance. It enables managers to track follow-up efficiency and ensures that every lead is pursued effectively to maximize potential revenue.
Secure Call Handling
The software includes advanced features such as IVR menus and call routing to deliver a professional caller experience. These tools ensure enquiries reach the correct department immediately while maintaining high standards of data security.
Speech Analytics
This AI-driven tool automatically transcribes and analyzes conversations to uncover valuable customer insights and sentiment. It helps businesses identify high-quality leads and refine their sales training based on the actual content of every call.
Pros And Cons of Mediahawk
Pros
Efficiently identifies exact source of every lead
Accurately measures return on investment for marketing
Effectively tracks individual customer journeys across channels
Cons
Detailed multi-site reports can be confusing
Occasional missing caller information reported
Mediahawk Reviews
Total 3 reviews
4.3
All reviews are from verified customers
Rating Distribution
5
Stars67%
4
Stars0%
3
Stars33%
2
Stars0%
1
Stars0%
Share your experience
Small Business, 11-50 employees
“dynamic pricing is expensive”
Pros
Seeing the attribution for each source was simple although the pricing side wasn't particularly appealing.
Cons
The dynamic number pricing felt quite expensive especially for the features included and when trying to offer the service to our clients.
Rating Distribution
Ease of use
7
Value for money
5
Customer Support
5
Functionality
5
Small Business, 11-50 employees
“outstanding support”
Pros
One thing that really sets it apart is the level of customer service. The team consistently goes above and beyond, replying quickly, accurately and always in a friendly way. No task ever feels too minor for them to help with. This year, they've also supported us through our DPIA processes by giving us all the information and guidance we needed, answering questions and clarifying the finer details. On top of that they collaborate closely with our media agency to make sure tracking and reporting stay fully aligned and accurate.
Cons
Honestly, I can't point to any drawbacks. Everyone we've dealt with across every team is attentive, proactive and always ready to give us the best advice possible.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
8
Functionality
10
Mid Market, 51-100 employees
“Clear ROI insights”
Pros
Working with this has been a really positive experience especially because the client services and account management teams are excellent. They respond very quickly and are always happy to provide one to one training as well as group sessions for the wider team. The platform itself is easy to use and has been a fantastic tool for measuring our ROI across different marketing activities.
Cons
There are no major downsides to mention. The only minor issue is that when pulling detailed PDF reports for multiple sites, the layout can sometimes look a bit squashed and the site name is not always clearly shown which can make the reports a little confusing at times.
Rating Distribution
Ease of use
8
Value for money
10
Customer Support
10
Functionality
9
Frequently Asked Questions
What level of support does Mediahawk offer?
Mediahawk offers support through multiple channels, including phone, live chat, FAQs, and contact form.
What other apps does Mediahawk integrate with?
Mediahawk supports integration with Google Analytics, Facebook, HubSpot, Zapier, Optimizely, and WordPress.com.
Does Mediahawk have a mobile app?
No, Mediahawk does not offer a dedicated mobile app.
Who are the typical users of Mediahawk?
Mediahawk features make it ideal for automotive, care homes, dental, education, financial services, healthcare, legal services, and marketing agencies seeking call tracking and marketing attribution insights.
Does Mediahawk offer an API?
Yes, Mediahawk offers an API.
What types of pricing plans does Mediahawk offer?
Mediahawk offers Starter (£199/month), Professional (£299/month), and Enterprise (custom) plans. Get in touch for a personalized Mediahawk cost estimate.
What language does Mediahawk support?
The software is available in English.