Perfion

What Is Perfion? 

Perfion is a Product Information Management (PIM) system from Boyum IT. It gives manufacturers, distributors, and wholesalers one place to manage their product data - this includes descriptions, specifications, variants, translations, images, videos, and documents. Teams can publish consistent information to webshops and print. They can also define and update the data model themselves, allowing the system to adapt to changing business needs without requiring external consultants for every structural change. 

Teams can also set up their own fields, variants, and workflows without waiting for developers. Perfion also includes digital asset management, a Supplier Portal, a Content Store, and built-in AI tools for writing and improving product content. The software is mainly built for managing product content, so Perfion does not replace accounting, inventory, order processing, or production software. 

What Is Perfion Best For? 

Perfion stands out for its ‘controlled extensibility’, which allows businesses to extend data models, workflows, and integrations without changing the core system. Instead of rebuilding the setup every time something changes, new requirements are added alongside what already exists. The platform helps businesses whose needs keep changing, allowing the PIM to evolve as the business does while the core system stays the same. 

How Much Does Perfion Cost? 

Perfion offers three pricing plans that differ by the number of SKUs, users, languages, storage, and environments. The plans are as follows, all with custom pricing: 

• Starter
• Growth
• Business Pro 

Users can also add additional SKUs, storage, administrators, languages, and more. Other optional add-ons include: 

• Perfion Supplier Portal
• Perfion Content Store 

Disclaimer: The pricing is subject to change. 

Perfion Integrations 

Perfion integrates with multiple third-party software including: 

• SAP Business One
• Shopify software
• BigCommerce software
• Adobe Commerce
• Sana Commerce
• Shopware
• Adobe InDesign

How Does Perfion Work? 

Here’s how users can access Perfion and start using its features: 

• Log in through the browser or the local Windows client
• Teams bring in their current product data or gather it straight from suppliers using the Supplier Portal
• Each product gets descriptions, specifications, translations, and images, with the built-in digital asset library and AI-generated content available inside workflows
• The low-code Actions module allows teams to set up automations, validation rules, approval flows, and enrichment triggers with no development work
• Versioning records every change, so earlier versions can be restored at any time
• Once approved, product data goes out to e-commerce platforms, ERP systems, and print, or is shared with customers and partners through the Content Store 

Who Is Perfion For? 

Perfion is built for B2B companies that manage complex product data, including: 

• Manufacturers
• Distributors and wholesalers
• E-commerce companies 

Common users include product data, marketing, e-commerce, and IT managers overseeing ERP systems. 

Perfion Use Cases 

Based on our examination of Perfion's capabilities and market positioning, here are common ways that businesses use the platform to keep information accurate, consistent, and ready for every sales channel: 

1. Manufacturers Managing Complex Product Variants 

Perfion keeps products, variants, and their related data in one structured model, so teams can maintain the correct details for each version from one place. This matters because manufacturers often sell the same product in several sizes, materials, or technical configurations, and each variant needs its own specifications, images, and documents. When that information is scattered across separate spreadsheets, the wrong details can easily end up on the wrong variant. Keeping every version’s data together in one model makes those mix-ups easier to avoid. 

2. Marketing Teams Building Catalogs And Datasheets From Current Data 

Marketing teams can use Perfion to build catalogs, price lists, and datasheets straight from current product data, with Adobe InDesign plugins and HTML templates handling print and PDF output. These documents go out of date quickly, and producing them through outside agencies takes time and adds cost. As the publications draw on the same data used in every other channel, there is less manual copying. That means fewer outdated details end up in the finished document. 

3. Businesses Keeping Product Data Consistent Across Sales Channels 

Businesses maintain product content once in Perfion and distribute it to each sales channel from there. Without a central source, a product change can take weeks to reach the webshop, and every new channel often needs another manual data export. Since the content lives in one place, a new channel can be added without rebuilding the data. 

4. International Teams Managing Multilingual Product Content 

Perfion manages multilingual product data in one system, which lets teams keep translations aligned with the source content and publish the right version to each market. This matters because translating descriptions for several countries is a manual, error-prone process when every market works from its own files. Keeping every language in one system gives each market the same source content to work from. 

Is Perfion Right For You? 

Perfion may be a suitable fit for businesses that manage a large or complex product catalog across several systems, channels, or languages. The platform may also be useful for companies that prefer to control their own data model rather than depend on outside help to change it. 

Trusted by more than 150 active users, the vendor’s clients include companies such as Damstahl, phs Group, Dornbracht, Garden City Plastics, and Parnham Group. Moreover, Perfion provides built-in security measures that give administrators complete command over user rights. You can restrict user access at a highly granular database level, controlling exactly who can view, edit, or delete specific attributes, fields, or product lines. Furthermore, any access rules configured on the primary Windows client are automatically respected and enforced across the Web GUI. 

Still not sure if Perfion is right for you? Contact us at (661) 384-7070 and we will help you make the right decision.