softwareAct-On Software Reviews
25 Reviews
Overall Rating
4.4
25 Reviews
Rating Distribution
5
(14)
4
(9)
3
(1)
2
(1)
1
(0)
Satisfaction Score
Ease of use
8
Value for money
8
Customer Support
8
Functionality
9
Overall Rating
4.4
25 Reviews
Rating Distribution
5
(14)
4
(9)
3
(1)
2
(1)
1
(0)
Satisfaction Score
Ease of use
8
Value for money
8
Customer Support
8
Functionality
9
Filters
Industry
Provider Size
Time Used
One of the best you can get.
One of the best you can get.
Pros
We are so invested in Salesforce, and that was the biggest concern when investing in a marketing software. Thankfully, Act-On comes with a native integration with Salesforce, so we didn’t have to do a single thing to connect our CRM with it. Other automation software we were considering was considerably more complex than Act-On, and then again, it didn’t really integrate well with Salesforce. It provides a lot of flexibility in terms of how we can track campaigns and act on them. Customer service often calls randomly to just check on us and see if we need any help.
Cons
The software is very capable, there’s no doubt about that, but it takes a lot of effort in order to be really effective. To be fair, this is the case with all the other automation software, where you need to be really comfortable with all the features to develop a working campaign. But make sure the team knows what all the features can do; otherwise, it is a waste of money, trust me. If not for their excellent customer service, we would have moved on a long time ago.
Ease of use
8
Value for money
10
Customer Support
8
Functionality
10
Kelsey D.
Financial Services, 201-500 employees employees
Oct 17, 2022
So easy to use, Act-on is marketing automation done right.
So easy to use, Act-on is marketing automation done right.
Pros
Act-On is excellent at automation and creating journeys, which is complemented with detailed training and amazing customer support. Our squad was really pampered by the Act-On staff, and this has made it much easier for us to adapt and learn the software quickly. And it’s safe to say that this wasnt true for all of the other products we looked at. The analytics are on point, and the data can be extracted and manipulated to create the exact report we need for deeper understanding. Also, the interface with MS Dynamics has helped us move to a proactive pipeline development program where we can identify strong leads and find out when and how our clients use (or dont use) our content.
Cons
They don’t really provide adequate technical support. They have great potential to grow and become a real challenge for all the big names out there, but little issues like these can hold them back. They should stick to exactly what their clients want, or at least fix the things that are already there. By getting rid of or updating products as needed, they can make their customers much happier and grow as a business.
Ease of use
9
Value for money
8
Customer Support
9
Functionality
8
Mark K.
Marketing and advertising, 11-50 Employees employees
Oct 17, 2022
Unimpressive and faulty
Unimpressive and faulty
Pros
You can upload your email easily in an innovative way. Good campaign running tools.
Cons
The analytics are limited for us. Their analytics never fell into lines with Google Analytics and Oribi, and if you could open and press onto the clients, end-users denied that there was no such company which they have by chance opened and pressed on the email.
Ease of use
6
Value for money
6
Customer Support
7
Functionality
7
Brittany
Actionable Insights, 11-50 employees employees
Aug 05, 2019
Excellent product
Excellent product
Pros
When you came to know this software, it is very innovative and efficient. They offer email campaigns, lead scoring, assessing the total voice of the customer.
Cons
If only you choose the white glove setup service it is simple to use, otherwise its really difficult to understand what is happening at first. Some features that other CRMs have is absent here so I would not recommend it. Their outlook email plugin works fine when its works but foretimes its shows problems. I hope you understand their data fields with their help.
Ease of use
9
Value for money
8
Customer Support
8
Functionality
10
Matt
siffron, 501-1,000 employees employees
Aug 03, 2019
Decent tool for marketing automation.
Decent tool for marketing automation.
Pros
This tool is competitively priced. I do like this tool. It’s great for email campaigns, lead scoring, assessing, tracking etc. It automates marketing for you and keeps track of it as well. It just takes a while to learn to use it.
Cons
The Dynamics CRM is missing a few features, so I wouldn’t recommend going with that. It’s not easy to learn to use this tool. The Outlook email template usually has problems. They need to give out clear instructions about the data fields to add and edit what is being integrated.
Ease of use
9
Value for money
9
Customer Support
9
Functionality
10
Matt
siffron, 501-1,000 employees employees
Aug 03, 2019
Great experience with Act-On
Great experience with Act-On
Pros
We have really enjoyed using Act-On. It works perfectly for us even though some of the functions have been called dated. Emails campaigns are easy to construct and send out. Tracking their performance is on our fingertips. You can upload CSV files. Also, love their CRM capabilities.
Cons
No complaints at all. This software has been consistently satisfying to work with
Ease of use
9
Value for money
10
Customer Support
8
Functionality
10
Kerry
Benjamin Obdyke , 11-50 employees employees
Jul 24, 2019
Great Experience
Great Experience
Pros
This software works well for our company. It is capable of doing all the things that we require it to do. Our marketing plan isn’t that complicated. It is easier to create email campaigns and track results. The Dynamics CRM is easier to use as well. Uploading .csv files don’t take much time.
Cons
My experience with this software has been great, and nothing negative happened. This software did not disappoint me.
Ease of use
10
Value for money
8
Customer Support
8
Functionality
9
Kerry
Benjamin Obdyke, 11-50 employees employees
Jul 16, 2019
Easy to learn and use
Easy to learn and use
Pros
For me, it wasn’t that hard to get my hand on this software. It was easy to learn and didn’t take much time. I focus on sending out monthly campaigns. Designing emails with the help of templates and all is quite a simple process. My overall experience with this tool has been great.
Cons
At first, the reporting was something I didn’t really like, but now that I’ve understood the information that it provides, it’s been a lot better.
Ease of use
8
Value for money
10
Customer Support
10
Functionality
8
Dan
Foundation Software, 201-500 employees employees
Jul 15, 2019
Provides easy access
Provides easy access
Pros
It can be easily learned to use without proper training or guidance. I basically center around the month to month newsletter being sent to an enormous gathering of customers.
Cons
It didnt take long for me to learn how to use it, even without hands-on guidance. I primarily focus on a monthly campaign being sent to a massive group of clients, and I was able to refer to past ones created by my predecessor as a standard template. Designing is a very simple process.
Ease of use
10
Value for money
8
Customer Support
9
Functionality
9
Dan
Foundation Software, 201-500 employees employees
Jul 14, 2019
Easy to use. Would recommend
Easy to use. Would recommend
Pros
Marketing automation makes our jobs so much easier, tracking functions help the sales team follow visitors more effectively and easily.
Cons
There aren’t many things to complain about, really. The system can be learned by watching some tutorial videos quite easily. No expensive training required
Ease of use
8
Value for money
8
Customer Support
10
Functionality
8
Jason
Shell Shared Service Center, 51-200 employees employees
Jul 11, 2019
Satisfying product
Satisfying product
Pros
Act-On allows us to generate and nurture our leads, I used it when working for a marking company, it was great. Act-on showed great progress when it comes to lead generation and other major needs.
Cons
Act-On email creator had few features which do not fulfill our design requirement. It was not that good of a feature.
Ease of use
8
Value for money
8
Customer Support
7
Functionality
9
Michael
Nevin Copywriting, 1 employee employees
Jul 07, 2019
Powerful tool. Totally worth the expense
Powerful tool. Totally worth the expense
Pros
Intuitive functions. Easy to navigate interface. Great tracking tools.
Cons
We encountered a few issues at first but they later implemented a better onboarding process involving better training and set up. Our experience with Bootcamp was also very pleasant knowing Act-on now offers that at the kickoff for other customers.
Ease of use
9
Value for money
9
Customer Support
10
Functionality
8
Bethany
Carolina Biological Supply Company, 201-500 employees employees
Jul 02, 2019
Resourceful Marketing Automation
Resourceful Marketing Automation
Pros
Amazing customer support and great value for your money. Truly ahead of the competition with its pricing packages. Love their new live chat option.
Cons
Can be a bit tricky to work around, in the beginning. Gets better once you learn the ways.
Ease of use
10
Value for money
9
Customer Support
10
Functionality
10
Shalia
SkyStem, 11-50 employees employees
Jun 17, 2019
Robust tool.
Robust tool.
Pros
Navigating through the software is easy. The actions that the tool performs are intuitive. It provides insights to our sales team. It is integrated with our CRM tool and works great. Lead nurturing is easier with this tool. This tool is worth the price.
Cons
The onboarding experience that we had wasn’t the best, but now they’ve improved and do give proper training and set-up sessions to their clients. We later went to their boot camp and were quite pleased by knowing that they’re offering trainings and all at the beginning to new customers.
Ease of use
10
Value for money
8
Customer Support
9
Functionality
10
Bethany
Carolina Biological Supply Company, 201-500 employees employees
Jun 15, 2019
The Best automaton tool
The Best automaton tool
Pros
Act-on has been incredibly useful to us in creating and sending email campaigns, tracking results, tracking and communicating with clients. It is really easy to learn to use, really intuitive functions overall.
Cons
Occasionally glitchy layout. Sometimes, it looks one way in the preview pane but entirely different in the test send.
Ease of use
7
Value for money
9
Customer Support
8
Functionality
9
Terri
Medfusion, 51-200 employees employees
May 28, 2019
Great tool
Great tool
Pros
The software is fairly intuitive. Doesn’t take much time to learn and is easy to teach as well. We use this software mainly for lead generation, creating email campaigns as well as client communication.
Cons
Once in a while, I do notice a few glitches in the layout. The preview pane shows the look which is different than that in the test send.
Ease of use
8
Value for money
7
Customer Support
7
Functionality
8
Terri
Medfusion, 51-200 employees employees
May 15, 2019
User-friendly tool.
User-friendly tool.
Pros
The tool is extremely user-friendly. It is easy to navigate through, and learn ways of creating email campaigns, forms, landing pages etc. It has been 2 years since we started using Act-on, and our overall experience with it has been great. The customer service team is great as well.
Cons
Not something negative, but it would be great if they could add different ways of creating custom templates within the program.
Ease of use
9
Value for money
9
Customer Support
8
Functionality
8
Sarah
Festiva Sailing Vacations, 501-1,000 employees employees
May 11, 2019
Very useful
Very useful
Pros
Absolutely love how user-friendly it is, all over. You can easily navigate through the whole system, without requiring any proper training or tech experience. creating email campaigns, landing pages, and forms, etc. is really easy as they offer you helpful tips to utilize the features to make the best of them.
Cons
it would be nice to have some different ways to create more custom templates within the program. Other than that, there are no cons to Act-On.
Ease of use
9
Value for money
9
Customer Support
10
Functionality
10
Sarah
Festiva Sailing Vacations , 501-1,000 employees employees
May 07, 2019
Marketing Software.
Marketing Software.
Pros
This tool is great, and our experience with it has been great as well. We’ve been able to gain marketing insights, generate leads, and develop automated programs. The templates are easy to use and create. Everything works great on the user level as well as the administrator level. Easy to create emails, list segments, score leads and integrate all the work. It is a great marketing tool.
Cons
I’d say the price, as this tool lacks some of the marketing resources. It is also unable to schedule integrating segment runs. This basically caused problems with some of our marketing aspects.
Ease of use
7
Value for money
8
Customer Support
9
Functionality
9
Ashley
K12 Teachers Alliance, 51-200 employees employees
May 03, 2019
Syncs well
Syncs well
Pros
This software is a great alternative. It does a lot of tasks and is great for most. Creating emails, forms, landing pages, campaigns etc is quite easy. It syncs easily and works really well with Salesforce. There aren’t any issues that I’ve noticed with the integration.
Cons
The emails aren’t in a drag and drop format, but they’re in a modular form. The forms are not dynamic either. This software is good, but it is not as comprehensive as many other marketing platforms.
Ease of use
7
Value for money
8
Customer Support
9
Functionality
9
Brian
Executive Travel Inc., 51-200 employees employees
Mar 25, 2019
Small to Medium B2B businesses
Small to Medium B2B businesses
Pros
We basically needed a product that could be used to segment things and to reach out to our customers with the product lines we offer. It gives a proper customer service analytics etc. It is quite simple and easy to use. It is easy to manage all the email marketing tasks. We are able to automate emails as well, especially for the varied customer base that we have. The social media feature is great for us as well. With act-on we have been getting really amazing results so far.
Cons
If we could personalise it more according to our sales force’s requirements, as they know how they would like the system to have a proper customer track and their responding.
Ease of use
9
Value for money
9
Customer Support
9
Functionality
8
Cristian
TRU, 501-1,000 employees employees
Mar 25, 2019
To be successful, go with Act-on
To be successful, go with Act-on
Pros
This tool helps us track all our visitors, the sign-in and the anonymous ones. Being part of the sales and marketing team, this tool is highly appreciated by us. It has helped us make things better for our company and the way we market things. The customer support is fantastic. The tool also lets you automate your workflow, making it smooth.
Cons
Before starting off with this product, one should actually get trained on it otherwise it is common to make mistakes and set wrong algorithms. It is also recommended to monitor this tool regularly, as we’ve noticed that it changes its settings automatically without any kind of a notification for it.
Ease of use
8
Value for money
7
Customer Support
7
Functionality
8
Alfred
Schneider Electric, 10,000+ employees employees
Feb 15, 2019
Not good at all!
Not good at all!
Pros
It has a lot of features and can be integrated with many other software products. We used it as an alternative. I must say that their sales department is doing a great job of selling this product.
Cons
All we had was trouble. From day 1 it has been quite problematic for us. Issues were very random like disconnection, which took hours to get repaired. The emails we sent went to spam folders. The customer service isn’t that great, as it always took hours just to explain our problem to them.
Ease of use
6
Value for money
4
Customer Support
4
Functionality
6
Elliott
TriAd Marketing & Media, 11-50 employees employees
Nov 20, 2018
Automates workflow.
Automates workflow.
Pros
This tool is quite extensive and automates all the workflows related to social media marketing and all other marketing tools as well. It has 8 automates program templates that can also be customized. To use this tool, it is not necessary to have any coding knowledge. It is easy to drag and drop to create things. It keeps track of all the sales and marketing things.
Cons
The product is way too priced. They offer a lot of features but the best features that are needed are available at the expensive tier of the product.
Ease of use
7
Value for money
8
Customer Support
9
Functionality
9
Tony
Lifetime Products, 1001-5000 employees employees
Oct 15, 2018
Act-On Review
Act-On Review
Pros
Overall, it’s been a good experience with it. I just started using this tool and took over the software from a former employee. It is easy to use. It’s not been long since I started using it so, I don’t have much to say about it.
Cons
I am still in the learning process, but I do think that they might have a lot. I also think they don’t have an image editor, so we’re unable to edit images once we upload them.
Ease of use
7
Value for money
8
Customer Support
7
Functionality
8
Shawna
Heartland Financial Group, 51-200 employees employees
Sep 02, 2018
Filters
One of the best you can get.
One of the best you can get.
Pros
We are so invested in Salesforce, and that was the biggest concern when investing in a marketing software. Thankfully, Act-On comes with a native integration with Salesforce, so we didn’t have to do a single thing to connect our CRM with it. Other automation software we were considering was considerably more complex than Act-On, and then again, it didn’t really integrate well with Salesforce. It provides a lot of flexibility in terms of how we can track campaigns and act on them. Customer service often calls randomly to just check on us and see if we need any help.
Cons
The software is very capable, there’s no doubt about that, but it takes a lot of effort in order to be really effective. To be fair, this is the case with all the other automation software, where you need to be really comfortable with all the features to develop a working campaign. But make sure the team knows what all the features can do; otherwise, it is a waste of money, trust me. If not for their excellent customer service, we would have moved on a long time ago.
Ease of use
8
Value for money
10
Customer Support
8
Functionality
10
Kelsey D.
Financial Services, 201-500 employees employees
Oct 17, 2022
So easy to use, Act-on is marketing automation done right.
So easy to use, Act-on is marketing automation done right.
Pros
Act-On is excellent at automation and creating journeys, which is complemented with detailed training and amazing customer support. Our squad was really pampered by the Act-On staff, and this has made it much easier for us to adapt and learn the software quickly. And it’s safe to say that this wasnt true for all of the other products we looked at. The analytics are on point, and the data can be extracted and manipulated to create the exact report we need for deeper understanding. Also, the interface with MS Dynamics has helped us move to a proactive pipeline development program where we can identify strong leads and find out when and how our clients use (or dont use) our content.
Cons
They don’t really provide adequate technical support. They have great potential to grow and become a real challenge for all the big names out there, but little issues like these can hold them back. They should stick to exactly what their clients want, or at least fix the things that are already there. By getting rid of or updating products as needed, they can make their customers much happier and grow as a business.
Ease of use
9
Value for money
8
Customer Support
9
Functionality
8
Mark K.
Marketing and advertising, 11-50 Employees employees
Oct 17, 2022
Unimpressive and faulty
Unimpressive and faulty
Pros
You can upload your email easily in an innovative way. Good campaign running tools.
Cons
The analytics are limited for us. Their analytics never fell into lines with Google Analytics and Oribi, and if you could open and press onto the clients, end-users denied that there was no such company which they have by chance opened and pressed on the email.
Ease of use
6
Value for money
6
Customer Support
7
Functionality
7
Brittany
Actionable Insights, 11-50 employees employees
Aug 05, 2019
Excellent product
Excellent product
Pros
When you came to know this software, it is very innovative and efficient. They offer email campaigns, lead scoring, assessing the total voice of the customer.
Cons
If only you choose the white glove setup service it is simple to use, otherwise its really difficult to understand what is happening at first. Some features that other CRMs have is absent here so I would not recommend it. Their outlook email plugin works fine when its works but foretimes its shows problems. I hope you understand their data fields with their help.
Ease of use
9
Value for money
8
Customer Support
8
Functionality
10
Matt
siffron, 501-1,000 employees employees
Aug 03, 2019
Decent tool for marketing automation.
Decent tool for marketing automation.
Pros
This tool is competitively priced. I do like this tool. It’s great for email campaigns, lead scoring, assessing, tracking etc. It automates marketing for you and keeps track of it as well. It just takes a while to learn to use it.
Cons
The Dynamics CRM is missing a few features, so I wouldn’t recommend going with that. It’s not easy to learn to use this tool. The Outlook email template usually has problems. They need to give out clear instructions about the data fields to add and edit what is being integrated.
Ease of use
9
Value for money
9
Customer Support
9
Functionality
10
Matt
siffron, 501-1,000 employees employees
Aug 03, 2019
Great experience with Act-On
Great experience with Act-On
Pros
We have really enjoyed using Act-On. It works perfectly for us even though some of the functions have been called dated. Emails campaigns are easy to construct and send out. Tracking their performance is on our fingertips. You can upload CSV files. Also, love their CRM capabilities.
Cons
No complaints at all. This software has been consistently satisfying to work with
Ease of use
9
Value for money
10
Customer Support
8
Functionality
10
Kerry
Benjamin Obdyke , 11-50 employees employees
Jul 24, 2019
Great Experience
Great Experience
Pros
This software works well for our company. It is capable of doing all the things that we require it to do. Our marketing plan isn’t that complicated. It is easier to create email campaigns and track results. The Dynamics CRM is easier to use as well. Uploading .csv files don’t take much time.
Cons
My experience with this software has been great, and nothing negative happened. This software did not disappoint me.
Ease of use
10
Value for money
8
Customer Support
8
Functionality
9
Kerry
Benjamin Obdyke, 11-50 employees employees
Jul 16, 2019
Easy to learn and use
Easy to learn and use
Pros
For me, it wasn’t that hard to get my hand on this software. It was easy to learn and didn’t take much time. I focus on sending out monthly campaigns. Designing emails with the help of templates and all is quite a simple process. My overall experience with this tool has been great.
Cons
At first, the reporting was something I didn’t really like, but now that I’ve understood the information that it provides, it’s been a lot better.
Ease of use
8
Value for money
10
Customer Support
10
Functionality
8
Dan
Foundation Software, 201-500 employees employees
Jul 15, 2019
Provides easy access
Provides easy access
Pros
It can be easily learned to use without proper training or guidance. I basically center around the month to month newsletter being sent to an enormous gathering of customers.
Cons
It didnt take long for me to learn how to use it, even without hands-on guidance. I primarily focus on a monthly campaign being sent to a massive group of clients, and I was able to refer to past ones created by my predecessor as a standard template. Designing is a very simple process.
Ease of use
10
Value for money
8
Customer Support
9
Functionality
9
Dan
Foundation Software, 201-500 employees employees
Jul 14, 2019
Easy to use. Would recommend
Easy to use. Would recommend
Pros
Marketing automation makes our jobs so much easier, tracking functions help the sales team follow visitors more effectively and easily.
Cons
There aren’t many things to complain about, really. The system can be learned by watching some tutorial videos quite easily. No expensive training required
Ease of use
8
Value for money
8
Customer Support
10
Functionality
8
Jason
Shell Shared Service Center, 51-200 employees employees
Jul 11, 2019
Satisfying product
Satisfying product
Pros
Act-On allows us to generate and nurture our leads, I used it when working for a marking company, it was great. Act-on showed great progress when it comes to lead generation and other major needs.
Cons
Act-On email creator had few features which do not fulfill our design requirement. It was not that good of a feature.
Ease of use
8
Value for money
8
Customer Support
7
Functionality
9
Michael
Nevin Copywriting, 1 employee employees
Jul 07, 2019
Powerful tool. Totally worth the expense
Powerful tool. Totally worth the expense
Pros
Intuitive functions. Easy to navigate interface. Great tracking tools.
Cons
We encountered a few issues at first but they later implemented a better onboarding process involving better training and set up. Our experience with Bootcamp was also very pleasant knowing Act-on now offers that at the kickoff for other customers.
Ease of use
9
Value for money
9
Customer Support
10
Functionality
8
Bethany
Carolina Biological Supply Company, 201-500 employees employees
Jul 02, 2019
Resourceful Marketing Automation
Resourceful Marketing Automation
Pros
Amazing customer support and great value for your money. Truly ahead of the competition with its pricing packages. Love their new live chat option.
Cons
Can be a bit tricky to work around, in the beginning. Gets better once you learn the ways.
Ease of use
10
Value for money
9
Customer Support
10
Functionality
10
Shalia
SkyStem, 11-50 employees employees
Jun 17, 2019
Robust tool.
Robust tool.
Pros
Navigating through the software is easy. The actions that the tool performs are intuitive. It provides insights to our sales team. It is integrated with our CRM tool and works great. Lead nurturing is easier with this tool. This tool is worth the price.
Cons
The onboarding experience that we had wasn’t the best, but now they’ve improved and do give proper training and set-up sessions to their clients. We later went to their boot camp and were quite pleased by knowing that they’re offering trainings and all at the beginning to new customers.
Ease of use
10
Value for money
8
Customer Support
9
Functionality
10
Bethany
Carolina Biological Supply Company, 201-500 employees employees
Jun 15, 2019
The Best automaton tool
The Best automaton tool
Pros
Act-on has been incredibly useful to us in creating and sending email campaigns, tracking results, tracking and communicating with clients. It is really easy to learn to use, really intuitive functions overall.
Cons
Occasionally glitchy layout. Sometimes, it looks one way in the preview pane but entirely different in the test send.
Ease of use
7
Value for money
9
Customer Support
8
Functionality
9
Terri
Medfusion, 51-200 employees employees
May 28, 2019
Great tool
Great tool
Pros
The software is fairly intuitive. Doesn’t take much time to learn and is easy to teach as well. We use this software mainly for lead generation, creating email campaigns as well as client communication.
Cons
Once in a while, I do notice a few glitches in the layout. The preview pane shows the look which is different than that in the test send.
Ease of use
8
Value for money
7
Customer Support
7
Functionality
8
Terri
Medfusion, 51-200 employees employees
May 15, 2019
User-friendly tool.
User-friendly tool.
Pros
The tool is extremely user-friendly. It is easy to navigate through, and learn ways of creating email campaigns, forms, landing pages etc. It has been 2 years since we started using Act-on, and our overall experience with it has been great. The customer service team is great as well.
Cons
Not something negative, but it would be great if they could add different ways of creating custom templates within the program.
Ease of use
9
Value for money
9
Customer Support
8
Functionality
8
Sarah
Festiva Sailing Vacations, 501-1,000 employees employees
May 11, 2019
Very useful
Very useful
Pros
Absolutely love how user-friendly it is, all over. You can easily navigate through the whole system, without requiring any proper training or tech experience. creating email campaigns, landing pages, and forms, etc. is really easy as they offer you helpful tips to utilize the features to make the best of them.
Cons
it would be nice to have some different ways to create more custom templates within the program. Other than that, there are no cons to Act-On.
Ease of use
9
Value for money
9
Customer Support
10
Functionality
10
Sarah
Festiva Sailing Vacations , 501-1,000 employees employees
May 07, 2019
Marketing Software.
Marketing Software.
Pros
This tool is great, and our experience with it has been great as well. We’ve been able to gain marketing insights, generate leads, and develop automated programs. The templates are easy to use and create. Everything works great on the user level as well as the administrator level. Easy to create emails, list segments, score leads and integrate all the work. It is a great marketing tool.
Cons
I’d say the price, as this tool lacks some of the marketing resources. It is also unable to schedule integrating segment runs. This basically caused problems with some of our marketing aspects.
Ease of use
7
Value for money
8
Customer Support
9
Functionality
9
Ashley
K12 Teachers Alliance, 51-200 employees employees
May 03, 2019
Syncs well
Syncs well
Pros
This software is a great alternative. It does a lot of tasks and is great for most. Creating emails, forms, landing pages, campaigns etc is quite easy. It syncs easily and works really well with Salesforce. There aren’t any issues that I’ve noticed with the integration.
Cons
The emails aren’t in a drag and drop format, but they’re in a modular form. The forms are not dynamic either. This software is good, but it is not as comprehensive as many other marketing platforms.
Ease of use
7
Value for money
8
Customer Support
9
Functionality
9
Brian
Executive Travel Inc., 51-200 employees employees
Mar 25, 2019
Small to Medium B2B businesses
Small to Medium B2B businesses
Pros
We basically needed a product that could be used to segment things and to reach out to our customers with the product lines we offer. It gives a proper customer service analytics etc. It is quite simple and easy to use. It is easy to manage all the email marketing tasks. We are able to automate emails as well, especially for the varied customer base that we have. The social media feature is great for us as well. With act-on we have been getting really amazing results so far.
Cons
If we could personalise it more according to our sales force’s requirements, as they know how they would like the system to have a proper customer track and their responding.
Ease of use
9
Value for money
9
Customer Support
9
Functionality
8
Cristian
TRU, 501-1,000 employees employees
Mar 25, 2019
To be successful, go with Act-on
To be successful, go with Act-on
Pros
This tool helps us track all our visitors, the sign-in and the anonymous ones. Being part of the sales and marketing team, this tool is highly appreciated by us. It has helped us make things better for our company and the way we market things. The customer support is fantastic. The tool also lets you automate your workflow, making it smooth.
Cons
Before starting off with this product, one should actually get trained on it otherwise it is common to make mistakes and set wrong algorithms. It is also recommended to monitor this tool regularly, as we’ve noticed that it changes its settings automatically without any kind of a notification for it.
Ease of use
8
Value for money
7
Customer Support
7
Functionality
8
Alfred
Schneider Electric, 10,000+ employees employees
Feb 15, 2019
Not good at all!
Not good at all!
Pros
It has a lot of features and can be integrated with many other software products. We used it as an alternative. I must say that their sales department is doing a great job of selling this product.
Cons
All we had was trouble. From day 1 it has been quite problematic for us. Issues were very random like disconnection, which took hours to get repaired. The emails we sent went to spam folders. The customer service isn’t that great, as it always took hours just to explain our problem to them.
Ease of use
6
Value for money
4
Customer Support
4
Functionality
6
Elliott
TriAd Marketing & Media, 11-50 employees employees
Nov 20, 2018
Automates workflow.
Automates workflow.
Pros
This tool is quite extensive and automates all the workflows related to social media marketing and all other marketing tools as well. It has 8 automates program templates that can also be customized. To use this tool, it is not necessary to have any coding knowledge. It is easy to drag and drop to create things. It keeps track of all the sales and marketing things.
Cons
The product is way too priced. They offer a lot of features but the best features that are needed are available at the expensive tier of the product.
Ease of use
7
Value for money
8
Customer Support
9
Functionality
9
Tony
Lifetime Products, 1001-5000 employees employees
Oct 15, 2018
Act-On Review
Act-On Review
Pros
Overall, it’s been a good experience with it. I just started using this tool and took over the software from a former employee. It is easy to use. It’s not been long since I started using it so, I don’t have much to say about it.
Cons
I am still in the learning process, but I do think that they might have a lot. I also think they don’t have an image editor, so we’re unable to edit images once we upload them.
Ease of use
7
Value for money
8
Customer Support
7
Functionality
8
Shawna
Heartland Financial Group, 51-200 employees employees
Sep 02, 2018