ActiveCampaign Software Reviews

“Reliable mass emailing”

Pros

What I like most about this tool is that it feels very reliable, with hardly any errors and it's genuinely easy to use. The free version also offers a solid range of options for anyone who's just getting started and wants to send bulk emails.

Cons

There's nothing I didn't like this works really well for beginners and for people who aren't especially technical.

“powerful reporting”

Pros

Been using it for email marketing for a couple of years now and it genuinely feels like a lifesaver. Audience segmentation is easy so I can target specific users with the right content without jumping through hoops. The automation features are a huge time saver too as setting up campaign flows removes a lot of manual work. On top of that the reporting tools are strong and consistently help me understand how my campaigns are performing so I can make better decisions based on the data. Overall, it's a strong choice if you want to get more out of your email marketing strategy.

Cons

Sometimes email deliverability can be a bit inconsistent and spam filters occasionally cause issues. Pricing can also feel on the expensive side depending on the plan you choose.

“solid funnel email campaign builder”

Pros

I can put together a detailed email marketing campaign that matches the funnel flow pretty quickly. The way the tool guides the setup lets me keep everything aligned with the steps we decided on so building the campaign feels structured instead of chaotic.

Cons

Workflow can feel sluggish at times and I run into bugs fairly often. When that happens, I sometimes have to log out and then back into my profile just to keep working and continue editing.

“very helpful for our work”

Pros

The set of tools is genuinely useful and works really well for getting things done.

Cons

It can feel a little tough for brand new users but after you get the hang of it, you start enjoying it a lot.

“dependable email automation for campaigns”

Pros

Solid marketing software for running campaigns and the email marketing with automation features is honestly impressive. It feels pretty advanced yet it still manages to be user friendly, with a clean interface that makes navigation simple. The support team also comes through when questions pop up which makes it easier to handle concerns without getting stuck.

Cons

The pricing does feel steep for small businesses when compared with other email marketing tools so that part needs improvement to better fit smaller budgets.

“Flexible automation tool”

Pros

A flexible marketing automation tool with lots of options that help businesses automate their marketing and get better outcomes. As a digital marketer, I've been using it for the past few months and the features along with the overall performance have been genuinely impressive.

Cons

Over the last several months up to now, I haven't run into any issues with the software and it's been completely satisfying for my day to day work as a digital marketer.

“hands on support”

Pros

I consistently got a solid experience with this software. The team was really hands on as they met with me regularly, listened to feedback and acted on it in a positive way.

Cons

When we first started, it didn't have all the integration options I needed. After my previous company changed direction, they eventually addressed some of those gaps but it was still a limitation at the time.

“huge time savings on tasks”

Pros

The app has cut down a lot of the time I used to spend on repetitive work. It simplifies those recurring chores in a way that actually shows up in my daily schedule.

Cons

Honestly, I can't picture going back to how things were before it feels like a real upgrade to my workflow.

“easy to work with tools”

Pros

What stood out most is the open approach with a wide range of interfaces which we've plugged into our website for lead generation and ongoing lead management. The app feels very usable day to day and once you get through a brief learning curve, the automation tools are easy to work with. Overall, the platform's accessibility and reliability have been solid as well.

Cons

No major drawbacks show up in our usage though it wouldn't hurt to have a larger selection of email templates.

“powerful automation”

Pros

This is a user friendly platform so you don't need to be an expert for most things.

Cons

A few of the automations can be tricky to set up.

“affordable for small businesses”

Pros

Collecting leads and sending out professional marketing emails has genuinely simplified how I run my business and has helped lift my conversion rates. The workflow feels smooth and the pricing plans are reasonable enough for small businesses. It's now one of my go to tools for outreach.

Cons

Occasionally, I've run into minor glitches or bugs when starting a campaign though that's something I've come to expect from software in general. The bigger limitation for me is that the analytics don't feel as strong or detailed as what you get with some other tools on the market.

“Great CRM integrations”

Pros

The amount of automation you can build, along with how sophisticated it can get, is genuinely impressive. At this price point even a small local business can benefit from it, not just bigger companies. It also supports really solid integrations, including with external CRMs which makes the whole setup much more useful.

Cons

Once you start making your marketing more advanced, it gets harder to manage everything inside this tool alone. I'm hoping that, in the future, they add an online booking feature so you can capture leads directly from there too and so local businesses that rely on reservations won't need to buy separate software just for that single function.

“simple to use”

Pros

Doesnt take much time to understand how everything works.

Cons

When it comes to building pages, I think it could use more options some additional functions would make it better.

“Huge range of features”

Pros

There's a huge variety of features and when you use them in the right way, they end up being genuinely helpful.

Cons

Because there are so many features, it takes a little time to get fully onboarded. Things can feel a bit tricky at first though it's definitely something you can work through and resolve.

“Not very beginner friendly”

Pros

I'm pleased with how effective the software is overall. It really gets the job done.

Cons

It isn't beginner friendly and navigation can feel a bit tricky when you're just starting out especially if you barely know your way around yet.

“great UX with stellar support”

Pros

Whenever I get stuck, the customer support has been top notch. One feature I especially appreciate is how the data shows up right away when you're on the customer profile page. Compared with other email/CRM platforms I've tried, it's the simplest to navigate which makes it a solid fit for newcomers and entrepreneurs who are trying to grow without a steep learning curve.

Cons

No major downsides have shown up for me so far. The only wish would be for affiliate tracking and built in payment processing since having those integrated would make the platform even more complete though it already performs remarkably well.

“quick installation”

Pros

Really liked the installation. It was quick and setting it up across my devices worked perfectly and the app rollout on the devices was excellent. The workflow is simple, as long as the team gets properly trained.

Cons

Doesnt have any cons.

“feature rich marketing software”

Pros

There's a lot packed into this tool, with plenty of features you could realistically keep using for a long time, plus some really powerful automation options. We originally picked it mainly for the automations although we ended up relying on them less than we thought since we're a small company. Still if you want an email client that covers a ton of needs and includes strong automation capabilities, this one fits the bill.

Cons

Costs too much and the email builder feels a bit dated. Yes, you can still put together good looking emails but the process isn't as easy as with newer, simpler email platforms.

“easy client management from one place”

Pros

I like that I can use this through my agency account and handle all of my clients from a single place.

Cons

A few features occasionally act buggy or glitchy but support typically resolves the problem quickly.

“Difficult to use”

Pros

There are some built in features that other software tools don't offer though the experience could be much better with stronger integrations.

Cons

Using it feels pretty complicated, it freezes a lot, runs very slowly and the data doesn't seem reliable. On top of that support is only available in English which makes help harder to get when you're stuck.