Last Updated
Overview
ActiveCampaign offers email marketing, automation, sales automation, and CRM tools to small to mid-sized businesses. Despite potentially high subscription costs for new companies, it effectively reaches and tracks target audiences. Its standout features include robust automation and CRM functionality.
Overall Rating
Based on 5 users reviews
4.8
Rating Distribution
Positive
100%
Neutral
0%
Negative
0%
Starting Price
Custom
ActiveCampaign Software Specifications
- Contact Management
- Lead Management
- Opportunity Management
- Sales Forecasting
What Is ActiveCampaign Software?
Overview
ActiveCampaign is a software specifically designed to assist in managing customer relations for a company. The software helps you craft promotional emails, texts, and more in order to maintain and grow your customer relations.
The software has a myriad of features and offerings that are great in allowing you to achieve your marketing and sales goals. There are dozens of avenues that ActiveCampaign can help you with, if you would like to know more about this software then keep reading!
ActiveCampaign is a great tool to help you boost customer engagement. The company behind the software is always innovating and trying to bring new ways in which to help make the customer experience better and help achieve your goals as a business!
These days digital customer experiences are incredibly important and hence investing in a software that does that is essential!
Learn about other options apart from ActiveCampaign you can employ down below:
ActiveCampaign Software Pricing
Disclaimer: The pricing is subject to change.
ActiveCampaign Software Features
Machine Learning
With the machine learning feature, this software automatically looks at all your phone calls, emails, and more to crunch numbers and provide you with data that helps make better decisions.
Services and Migration
With the migration feature, you can simply import your subscriber email and phone lists seamlessly to the software instead of having to start afresh.
Inbox Extensions
You can add an email extension to your current email and use ActiveCampaign’s emailing feature automatically.
Mobile App
The mobile app for the software allows you to manage ActiveCampaign from your mobile device without any issues.
Tools and Templates
Customize anything and everything and do things the way you want!
Pros And Cons of ActiveCampaign Software
Pros
Ability to import all customer data whether it is emails or numbers to the software within minutes
Automate anything and customize it in any way without facing any issues
Integrate all major software into this such as SalesForce, Shopify, and more which helps manage everything from one place seamlessly
Cons
The font option is not very extensive and limits you which is not ideal as being a tool that has to do directly with clients, there should be more visually pleasing options available
The undo option on this software is not reliable and does not always do what it is supposed to do which can be very frustrating for users
The email creation interface for the software feels very badly designed and can contribute to a bad user experience overall
ActiveCampaign Software Reviews
Total 5 reviews
4.8
All reviews are from verified customers
Rating Distribution
5
Stars80%
4
Stars20%
3
Stars0%
2
Stars0%
1
Stars0%
Share your experience
Marathon Strategies, 11-50 employees
“ActiveCampaign”
Pros
This is the best email software that I’ve ever used. It is amazing. It is easy to include mass mailing for any number of accounts. It is easy to customize the emails and use templates to do things more quickly.
Cons
It is difficult to move the subscriber list across different accounts wherever we need it.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
8
Elite Digital Group, 11-50 employees
“It is amazing!”
Pros
It is a great product at a great price. The system is robust. The campaign builders are great, and they are packed with robust tools that you would need to set up the automated campaigns. It has so many great features. I would recommend this product to anyone who is looking for a robust product.
Cons
If there was a way to preview the email without actually opening up the builder. This feature would be great if added.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
8
Galactic Fed, 51-100 employees
“Highly recommended”
Pros
Their deliverability rate is high which is great. It is easy to set up campaign automation, tagging logic, etc. It is a great tool if emails are the main communication channel for you.
Cons
Once you reach the limit or get close to the limit of subscribers it gets difficult to add contacts without upgrading it.
Rating Distribution
Ease of use
9
Value for money
10
Customer Support
9
Functionality
10