softwareMarketo Engage Software Reviews
115 Reviews
Overall Rating
4.3
115 Reviews
Rating Distribution
5
(56)
4
(43)
3
(16)
2
(0)
1
(0)
Satisfaction Score
Ease of use
8
Value for money
7
Customer Support
7
Functionality
9
Overall Rating
4.3
115 Reviews
Rating Distribution
5
(56)
4
(43)
3
(16)
2
(0)
1
(0)
Satisfaction Score
Ease of use
8
Value for money
7
Customer Support
7
Functionality
9
Filters
Industry
Provider Size
Time Used
Marketo Engage has helped me streamline my marketing efforts and improve customer engagement.
Marketo Engage has helped me streamline my marketing efforts and improve customer engagement.
Pros
The software's automation and personalization features are strong making it easier to nurture leads and drive conversions.
Cons
The user-friendliness of the reporting and analytics features could be improved as navigating through data can feel overwhelming at times.
Ease of use
8
Value for money
9
Customer Support
6
Functionality
8
Josua
Automotive, 11-50 employees
More than a year
Dec 01, 2023
I use Marketo Engage to supercharge my marketing campaigns and track results effortlessly.
I use Marketo Engage to supercharge my marketing campaigns and track results effortlessly.
Pros
The user-friendly interface and powerful automation features simplify my marketing tasks.
Cons
I desire more advanced and customizable reporting and analytics features to gain in-depth insights.
Ease of use
8
Value for money
6
Customer Support
9
Functionality
10
Victoria
Automotive, 11-50 employees
More than a year
Dec 01, 2023
Marketo Engage has been a game-changer for my marketing efforts. It has streamlined my processes and improved my campaign performance.
Marketo Engage has been a game-changer for my marketing efforts. It has streamlined my processes and improved my campaign performance.
Pros
Marketo Engage is impressively user-friendly automating my marketing campaigns and effectively nurturing leads.
Cons
The reporting capabilities could be more robust. I look forward to seeing advanced analytics and enhanced reporting capabilities in the future.
Ease of use
10
Value for money
7
Customer Support
6
Functionality
10
Alicia
Automotive, 11-50 employees
More than a year
Dec 01, 2023
Marketo Engage helps me track and manage marketing campaigns seamlessly.
Marketo Engage helps me track and manage marketing campaigns seamlessly.
Pros
The game-changing customization options and automation features are remarkable.
Cons
Initially the learning curve is steep and the interface can be overwhelming.
Ease of use
6
Value for money
7
Customer Support
6
Functionality
6
Adolfo
Automotive, 11-50 employees
Less than 6 months
Dec 01, 2023
Awesome solution for managing marketing campaigns all form one place
Awesome solution for managing marketing campaigns all form one place
Pros
We seamlessly integrated Marketo with our marketing platforms without the need for any API connections. Thanks to its native integrations we quickly connected our tools and experienced smooth campaign monitoring. Marketo offers extensive customization options allowing us to easily navigate between different campaign types and add additional metrics to our reports. The software's campaign monitoring works seamlessly and provides ample customization options enhancing our ability to track and measure campaign performance accurately.
Cons
Apart from occasional issues with delayed or malfunctioning reports we haven't encountered significant problems so far.
Ease of use
8
Value for money
7
Customer Support
7
Functionality
10
Janelle
Construction, 51-100 employees
More than a year
Dec 01, 2023
Email marketing with a wide array of versatile features.
Email marketing with a wide array of versatile features.
Pros
Marketo Engage is a versatile asset for email marketing providing a wide range of features.
Cons
Marketo Engage is a versatile asset in your email marketing toolkit offering a wide range of powerful features.
Ease of use
8
Value for money
7
Customer Support
7
Functionality
10
Jose Manuel
Marketing and Advertising, 1-10 employees
More than a year
Dec 01, 2023
Good marketing activities automation tool
Good marketing activities automation tool
Pros
I appreciate the marketing automation advantages it offers such as email configuration newsletter creation lead generation and tracking.
Cons
Integrating the tool into a standard working environment could be made easier considering the overlapping functionalities of several advanced tools.
Ease of use
10
Value for money
6
Customer Support
7
Functionality
6
Anonymous
N/A, 500+ employees
Less than a year
Nov 01, 2023
Marketeo engage � improve your customer engagement
Marketeo engage � improve your customer engagement
Pros
Marketo Engage has been extremely helpful for our email campaigns. It offers a variety of tools for targeting our audience creating visually appealing emails with landing pages and analyzing campaign results. The platform's intuitive nature makes it accessible to both new and advanced users.
Cons
The cost might be a concern for smaller businesses and the extensive range of features can be intimidating for newcomers requiring some time to learn and adapt.
Ease of use
8
Value for money
7
Customer Support
7
Functionality
10
Marlyn
Information Technology and Services, 500+ employees
More than a year
Oct 01, 2023
Marketo saved us from having to use 10 different platforms
Marketo saved us from having to use 10 different platforms
Pros
Its remarkable data consolidation abilities are the standout feature. It saves us countless hours by synchronizing multiple channels and enables us to make informed decisions with valuable data resulting in cost savings.
Cons
The initial setup can be a bit confusing and time-consuming. We experienced minor bugs such as design elements disappearing when saving etc.
Ease of use
8
Value for money
7
Customer Support
7
Functionality
10
Thomas
Hospitality, 11-50 employees
More than a year
Sep 01, 2023
Basic Use Cases are Great. Integrations with other systems - less so
Basic Use Cases are Great. Integrations with other systems - less so
Pros
Basic email marketing and automation tasks can be easily accomplished without extensive technical assistance.
Cons
The pricing structure of Marketo Engage is based on the number of records in the database which means paying for unused records or implementing a mechanism to manage them. Integrations with other systems often encounter issues and don't meet expectations. For example the connector with Microsoft Dynamics only works if the record doesn't already exist in Marketo. Defining an audience in Dynamics for use in Marketo requires manual coding which can be very frustrating.
Ease of use
6
Value for money
5
Customer Support
9
Functionality
8
Anonymous
N/A, 500+ employees
More than a year
Sep 01, 2023
Complex and overwhelming to start with but once you know what to do it gets a lot better
Complex and overwhelming to start with but once you know what to do it gets a lot better
Pros
Manage multiple tasks and campaigns simultaneously.
Cons
The system is overly complicated and it took me a long time to feel confident using it.
Ease of use
6
Value for money
6
Customer Support
6
Functionality
8
Megan
Information Technology and Services, 500+ employees
Less than a year
Sep 01, 2023
Sophisticated software supporting your marketing automation needs
Sophisticated software supporting your marketing automation needs
Pros
The integration between Marketo Engage and SFDC is crucial for our business. It helps us determine our campaign audience and track their interactions providing insights into customer behavior.
Cons
The platform is highly technical and lacks intuitiveness resulting in a steep learning curve.
Ease of use
4
Value for money
6
Customer Support
6
Functionality
8
Lauren
Medical Devices, 51-100 employees
More than a year
Sep 01, 2023
Powerful but steep learning curve
Powerful but steep learning curve
Pros
Salesforce sync is more robust and configurable than Hubspot allowing us to assign period costs to marketing campaigns.
Cons
The interface of this feature-rich product is overly complex. There is room for improvement by streamlining the UI and implementing quick wins.
Ease of use
4
Value for money
5
Customer Support
9
Functionality
8
Anonymous
N/A, 101-500 employees
More than a year
Aug 01, 2023
Definitely one of the top Marketing automation tools out there.
Definitely one of the top Marketing automation tools out there.
Pros
Marketo possesses exceptional email marketing tools that stand out from the rest. Its intuitive email editor and dynamic content options are truly impressive. Additionally it provides comprehensive insights into email deliverability. Furthermore Marketo enables thorough customer research and analysis by various departments making it an excellent choice for managing customers. The software's user-friendly layout enhances the overall experience. Notably the reports offer personalized information on ongoing tasks and can be seamlessly integrated with social media calendars and webinars for running marketing campaigns.
Cons
Although I consider Marketo Engage to be the most comprehensive and well-suited solution for businesses there is room for improvement such as enhancing connectivity with Salesforce and providing tutorials. The steep learning curve caused by the complex interface makes it challenging for users with limited knowledge to navigate the program. While the built-in reports are extensive they can be difficult to analyze so additional tools within the program would be beneficial.
Ease of use
10
Value for money
7
Customer Support
7
Functionality
8
Emma
Hospital & Health Care, 500+ employees
More than a year
Aug 01, 2023
Marketo's a fantastic tool to consolidate all our ads efforts
Marketo's a fantastic tool to consolidate all our ads efforts
Pros
Marketo's campaign analytics features are excellent. It effortlessly handles large volumes of campaign data and easily generates tables with custom metrics.
Cons
The interface feels fresh and it doesn't take long to become proficient. I was able to confidently use it within two weeks.
Ease of use
10
Value for money
6
Customer Support
6
Functionality
10
Anonymous
N/A, 500+ employees
More than a year
Aug 01, 2023
A top-tier marketing automation service.
A top-tier marketing automation service.
Pros
Unlike competitors like Hubspot and Pardot Marketo users enjoy greater flexibility in program and campaign administration. Adobe consistently improves its add-ons and compatibilities. Marketo serves as the central hub for our marketing efforts and we plan to integrate Adobe and other compatible products in the future.
Cons
Marketo is challenging to compete with due to its numerous components and there is a learning curve associated with maximizing its potential. Proper functioning of Marketo requires dedicated staff.
Ease of use
8
Value for money
9
Customer Support
9
Functionality
10
Jana
Computer Software, 500+ employees
More than a year
Aug 01, 2023
A little bit outdated but gets the done job
A little bit outdated but gets the done job
Pros
Marketo is a powerful tool for our email marketing campaigns. We rely on it exclusively for creating smart lists and templates. It is relatively easy to use.
Cons
Marketo Engage has an outdated interface and a high learning curve for new users. It would be preferable to have a more intuitive UI. Some features like "SEO" provide relatively limited data.
Ease of use
8
Value for money
6
Customer Support
9
Functionality
8
Stephanie
Marketing and Advertising, 101-500 employees
Less than a year
Jun 01, 2023
Adobe Marketo Engage is the world's leading marketing automation platform.
Adobe Marketo Engage is the world's leading marketing automation platform.
Pros
This tool allows you to gather valuable customer data personalize and automate campaigns and share content among other capabilities.
Cons
It is not advisable for new businesses starting out due to the associated costs.
Ease of use
8
Value for money
6
Customer Support
7
Functionality
10
Francois Pascal
Internet, 1-10 employees
Less than a year
Jun 01, 2023
Marketo Engage
Marketo Engage
Pros
One standout feature of Marketo Engage is its robust marketing automation capabilities enabling personalized and targeted campaigns across multiple channels. The platform's advanced lead management email marketing and analytics features offer valuable insights and enhance customer engagement.
Cons
One drawback of Marketo Engage is its platform complexity requiring a learning curve and technical expertise to fully leverage its capabilities. The software's cost and add-ons may deter small businesses with limited marketing budgets.
Ease of use
10
Value for money
9
Customer Support
9
Functionality
8
Weronika
Furniture, 101-500 employees
Less than 6 months
May 01, 2023
Marketo Engage Review
Marketo Engage Review
Pros
Marketo Engage impressed me with its comprehensive set of marketing automation features. It provides powerful tools for creating and managing marketing campaigns including email marketing lead nurturing and customer segmentation. The ability to automate workflows and personalize content based on customer behavior was highly advantageous. The platform also offers detailed analytics and reporting allowing me to measure campaign effectiveness and make data-driven decisions. Overall Marketo Engage empowered me to deliver targeted and engaging marketing experiences to my audience.
Cons
While Marketo Engage has numerous strengths the learning curve associated with the platform was a downside. As a powerful marketing automation tool it requires time and effort to fully grasp and utilize its capabilities. The initial setup and configuration process can be complex particularly for users with limited technical expertise. Additionally the pricing structure of Marketo Engage might be too high for small businesses with limited marketing budgets.
Ease of use
8
Value for money
7
Customer Support
7
Functionality
10
Marek
Financial Services, 1-10 employees
Less than a year
May 01, 2023
Comprehensive Marketing Automation
Comprehensive Marketing Automation
Pros
Marketo Engage provides a comprehensive suite of tools for lead management email marketing lead nurturing campaign management and analytics. It simplifies and automates marketing processes effectively.
Cons
Marketo Engage can be intricate particularly for inexperienced users or organizations without prior marketing automation platform experience.
Ease of use
4
Value for money
7
Customer Support
6
Functionality
8
Anonymous
N/A, 500+ employees
More than a year
May 01, 2023
good comprehensive marketing automation software
good comprehensive marketing automation software
Pros
The software offers advanced analytics and reporting capabilities allowing for precise measurement of marketing performance and return on investment. It seamlessly integrates with other software systems enhancing data sharing and workflow efficiency.
Cons
Customization to fit specific business needs may be necessary which can be time-consuming and costly.
Ease of use
6
Value for money
6
Customer Support
6
Functionality
8
Anonymous
N/A, 500+ employees
More than a year
Apr 01, 2023
A Marketing Automation Tool with good functionality but not user-friendly
A Marketing Automation Tool with good functionality but not user-friendly
Pros
Marketo Engage includes essential features for marketing automation streamlining processes and driving efficiency.
Cons
The user interface was not user-friendly often requiring code adjustments in the pipeline.
Ease of use
4
Value for money
6
Customer Support
7
Functionality
6
Anonymous
N/A, 51-100 employees
Less than 6 months
Apr 01, 2023
Excellent for all businesses.
Excellent for all businesses.
Pros
Marketo Engage is a user-friendly digital marketing platform that offers robust features including automated and customizable options advanced lead generation and excellent marketing result feedback.
Cons
The complexity of the user interface and limited customization options were bothersome. Some features were hidden or challenging to locate. Additionally the available data and metrics were comparatively limited compared to other marketing automation tools.
Ease of use
8
Value for money
7
Customer Support
7
Functionality
10
Quinn
Information Technology and Services, 51-100 employees
More than a year
Apr 01, 2023
An excellent Marketing Automation tool and very easy to use
An excellent Marketing Automation tool and very easy to use
Pros
Marketo facilitates easy implementation and provides intuitive features such as segmentation customer journey mapping email marketing lifecycle management and lead scoring. Its seamless integration with CRM systems analytics tools and social media platforms allows for building a unified martech stack.
Cons
Marketo's analytics section offers limited customization. Unlike SFDC which allows extensive customization Marketo lacks the same flexibility. Building dashboards and similar tasks require additional tools which can be challenging across platforms. Customer service in general is not as satisfactory and upgrades are infrequent with minimal communication to customers. Training and certifications are also expensive.
Ease of use
8
Value for money
7
Customer Support
6
Functionality
8
Nitanshi
Information Technology and Services, 500+ employees
More than a year
Apr 01, 2023
Self sufficient automation
Self sufficient automation
Pros
Marketo Engage sets itself apart in the advertising automation space through its implementation of AI technology. It offers unique and memorable advertising methods that leverage AI-driven improvements based on customer trends and click-through rates. The platform provides clear and user-friendly analytics empowering users to make manual advertising enhancements based on data insights. With its seamless integration with CRM systems analytics tools and social media platforms Marketo Engage allows businesses to build a unified martech stack for more efficient and effective advertising campaigns.
Cons
Marketo Engage excels in its AI capabilities. It requires a period of acclimatization for the application to adapt to your advertising style and effectiveness. The AI performs best after approximately 1-3 weeks so immediate results may not be evident. Utilizing a range of Adobe products is recommended for optimal efficiency but may necessitate some business restructuring.
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
Mark
Writing and Editing, 1-10 employees
N/A
Mar 01, 2023
Powerful marketing automation tool with a wide range of capabilities
Powerful marketing automation tool with a wide range of capabilities
Pros
Marketo Engage stands out due to its wide range of features including lead scoring nurturing email marketing webinar hosting landing page creation and form usage. It offers comprehensive campaign execution and tracking capabilities along with strong integrations with various platforms and marketing tools.
Cons
There is a learning curve when using the platform. The system is not the most intuitive and it takes time to familiarize oneself with the various tools and settings. The user interface and some functionalities appear outdated. The reporting section is complex and challenging to use. Database health is difficult to maintain due to syncing errors with the CRM.
Ease of use
6
Value for money
6
Customer Support
6
Functionality
8
Rares
Hospitality, 51-100 employees
More than a year
Mar 01, 2023
Marketing strategies with great impact on our sales.
Marketing strategies with great impact on our sales.
Pros
Marketo Engage is highly user-friendly enabling the creation of diverse marketing strategies through segmentation. It automates marketing campaigns leading to increased productivity sales and customer growth. Effective customer data collection allows for improved advertising campaigns tailored to customer needs.
Cons
Price is a drawback for small businesses but it is the best software for short-term marketing strategy improvement. Large companies find the price acceptable and Marketo Engage capabilities significantly boost sales and customer engagement.
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
Jared
Machinery, 500+ employees
More than a year
Mar 01, 2023
Features of Marketo Engage
Features of Marketo Engage
Pros
Marketo Engage automates marketing tasks such as lead generation email campaigns and lead nurturing. It helps create customized campaigns based on individual interests and preferences resulting in higher engagement and conversion rates.
Cons
Marketo Engage can be complex and challenging to use especially for individuals who are not familiar with marketing automation. The platform offers a wide range of features and capabilities which can be overwhelming for new users. The pricing structure varies based on the required features and the size of the database offering different tiers to choose from. However it may require multiple learning sessions and practice to become proficient in using Marketo Engage effectively.
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
Anonymous
N/A, 500+ employees
Less than 6 months
Mar 01, 2023
A marketing automation platform that helps businesses engage with their customers and prospects.
A marketing automation platform that helps businesses engage with their customers and prospects.
Pros
Marketo Engage automates various aspects of marketing campaigns including lead generation nurturing and scoring. The platform's flexibility allows for customization enabling the creation of campaigns workflows and email templates tailored to specific needs.
Cons
The platform can be overwhelming for newcomers as it has a steep learning curve that takes time to overcome. Fully utilizing all of its features may require some technical knowledge. Furthermore the platform can be expensive especially for small businesses or startups making the pricing prohibitive for those on a tight budget.
Ease of use
6
Value for money
6
Customer Support
6
Functionality
8
John
Marketing and Advertising, 1-10 employees
N/A
Feb 01, 2023
Satisfactory Marketing Automation Software
Satisfactory Marketing Automation Software
Pros
The visual reports and interactive dashboard provided by Marketo Engage are valuable for understanding marketing performance. The platform offers audience creation lead scoring content management and automation capabilities. The prompt and helpful customer support enhances the user experience.
Cons
One aspect that didn't sit well with me was the relatively higher price of this software compared to other alternatives. Additionally the navigation experience can be a bit cumbersome but fortunately their support team is available to assist with any challenges encountered.
Ease of use
6
Value for money
6
Customer Support
6
Functionality
8
Gitte
Hospitality, 1-10 employees
Less than 6 months
Feb 01, 2023
My personal reviews for Marketo Engage
My personal reviews for Marketo Engage
Pros
Marketo Engage impressed me with its user-friendliness and intuitive interface. It allowed me to easily build and manage campaigns for my organization while the reporting tools provided valuable insights for monitoring and evaluating campaign success.
Cons
The user interface was the most dissatisfying aspect of Marketo Engage. It felt clumsy and disorganized making it challenging to quickly find what I needed. Modifying reports and dashboards was difficult and the analytics and reporting features were not as comprehensive as expected.
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
Reunaldo
Marketing and Advertising, 500+ employees
Less than 6 months
Feb 01, 2023
Marketo Engage the e-mail Marketing booster.
Marketo Engage the e-mail Marketing booster.
Pros
Marketo Engage offers a comprehensive suite of tools and features for marketing automation email marketing and lead generation. Its high level of flexibility makes it suitable for businesses of all sizes and industries. Marketo Engage is known for its robust functionality and its customizable nature allows users to tailor the software to their specific requirements. The platform also excels in customer support providing onboarding assistance a vast knowledge base and ongoing support for a seamless experience.
Cons
Becoming proficient with the software may require multiple learning sessions.
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
Thierno Ousmane
Banking, 500+ employees
Less than 6 months
Feb 01, 2023
it is a comprehensive marketing automation platform designed to help businesses.
it is a comprehensive marketing automation platform designed to help businesses.
Pros
Marketo Engage is a flexible and versatile solution for modern marketers suitable for businesses of all sizes and industries. It offers advanced segmentation and personalization capabilities allowing marketers to target specific audience segments based on demographics behaviors and interests.
Cons
Marketo Engage is not the most affordable marketing automation platform making it a barrier for small businesses or those with limited marketing budgets. Some users find it complex especially for beginners in marketing automation requiring a steep learning curve to master the platform's advanced features.
Ease of use
8
Value for money
7
Customer Support
7
Functionality
8
sanu
Education Management, 500+ employees
More than a year
Feb 01, 2023
Powerfully Engage Your Customers with Marketo Engage: A Comprehensive Review
Powerfully Engage Your Customers with Marketo Engage: A Comprehensive Review
Pros
Marketo Engage boasts an intuitive interface that simplifies the creation of complex marketing programs and campaigns. Its advanced segmentation capabilities enable precise audience targeting and foster maximum engagement. With a wide range of automation features and seamless integration with other systems like Salesforce and Google Analytics Marketo Engage saves time and enhances efficiency. The platform's flexibility and customization options empower users to tailor their marketing activities to their specific needs. Additionally Marketo Engage provides comprehensive and real-time reporting allowing users to track and measure their results effectively.
Cons
One drawback of Marketo Engage software is its less intuitive user interface which can make navigation and finding specific features or settings challenging. Additionally integrating the software with existing business processes can be complex and time-consuming requiring additional resources for successful integration. Moreover the software's pricing can be quite high potentially posing a barrier for some businesses due to cost constraints. Lastly certain useful features are missing such as an AI-powered analytics engine or a more comprehensive CRM system which could further enhance its capabilities.
Ease of use
8
Value for money
6
Customer Support
6
Functionality
8
Devendra Kumar
Information Technology and Services, 11-50 employees
More than a year
Feb 01, 2023
Marketo does a decent job with marketing campaigns; lackluster on the integrations and customization
Marketo does a decent job with marketing campaigns; lackluster on the integrations and customization
Pros
Marketo Engage simplifies the setup and maintenance of marketing campaigns providing customizable landing pages and easy installation of tracking codes. Its cost-effectiveness compared to premium marketing software is an advantage.
Cons
We migrated from Oracle/Eloqua and the process of transferring our campaigns was quite laborious. Despite working with their teams we were not able to carry over every object and had to recreate most of them. Unfortunately customizations involving batch jobs and custom fields did not function as described in their documentation. It felt like Marketo Engage primarily caters to smaller clients rather than accommodating larger ones. However it's possible that this situation has changed over time.
Ease of use
6
Value for money
6
Customer Support
7
Functionality
4
Anonymous
N/A, 500+ employees
Less than a year
Feb 01, 2023
Marketo powers our entire marketing team
Marketo powers our entire marketing team
Pros
Marketo Engage is highly robust enabling end-to-end management of marketing campaigns including audience creation lead scoring emails landing pages content management automation and Salesforce synchronization. The tracking capabilities ensure a comprehensive understanding of prospects and customers' actions.
Cons
The legacy nature of Marketo Engage makes it clunky and challenging to navigate and manage. Building landing pages requires coding and the templates provided are not optimal. The platform's robustness can be overwhelming leading to confusion and feeling lost when creating automation audiences and campaigns.
Ease of use
8
Value for money
9
Customer Support
6
Functionality
10
Whitney
Computer Software, 500+ employees
More than a year
Jan 01, 2023
The most complete and powerful marketing automation software!
The most complete and powerful marketing automation software!
Pros
Marketo's freedom in automation allows for creating various marketing scenarios while its integration capabilities and native Marketo-Salesforce CRM synchronization enhance workflow efficiency.
Cons
The user interface is difficult to handle independently often requiring professional training.
Ease of use
6
Value for money
9
Customer Support
7
Functionality
10
Vincent
Marketing and Advertising, 1-10 employees
More than a year
Jan 01, 2023
Boost Your Marketing Efforts with Marketo Engage
Boost Your Marketing Efforts with Marketo Engage
Pros
Marketo Engage has greatly enhanced my marketing efforts providing a user-friendly interface and a plethora of features for creating impactful campaigns. The real-time analytics dashboard allows me to monitor campaign performance and optimize them for better results. I highly recommend Marketo Engage to anyone looking to elevate their marketing endeavors.
Cons
No negative aspects have been observed while using Marketo Engage.
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
Anonymous
N/A, 1-10 employees
Less than 6 months
Jan 01, 2023
Very powerful not the most user-friendly tool out there.
Very powerful not the most user-friendly tool out there.
Pros
Marketo Engage is a powerful tool that requires expertise for effective management as its capabilities come with great responsibility as Spider-Man famously said.
Cons
Marketo Engage has a relatively high cost of ownership making it more suitable for enterprises or marketing needs that demand sophisticated automation. Self-service options for end users are limited necessitating an experienced admin and potentially a team of operations specialists depending on workload.
Ease of use
6
Value for money
7
Customer Support
9
Functionality
8
Anonymous
N/A, 11-50 employees
More than a year
Jan 01, 2023
The best for your marketing automation
The best for your marketing automation
Pros
Marketo simplifies lead generation and automation tasks making it the top choice for increasing customer database.
Cons
Marketo has been problem-free for me so far.
Ease of use
8
Value for money
9
Customer Support
9
Functionality
8
Anonymous
N/A, 1-10 employees
More than a year
Dec 01, 2022
Marketo is complete
Marketo is complete
Pros
It's an all-inclusive marketing tool with lead scoring automations email blasts A/B testing and custom forms.
Cons
The user interface is outdated and not intuitive requiring training and making it less user-friendly. Additionally the price is high.
Ease of use
6
Value for money
5
Customer Support
6
Functionality
8
Fabio
Marketing and Advertising, 51-100 employees
More than a year
Dec 01, 2022
Must recommend
Must recommend
Pros
Seamlessly automate marketing campaigns across various product categories and geographic locations.
Cons
It is expensive and reducing the price would make it more accessible.
Ease of use
10
Value for money
9
Customer Support
7
Functionality
10
Manish
Education Management, 101-500 employees
N/A
Dec 01, 2022
Impactful Email Marketing Automation tool for Lead Nurturing & Engagement
Impactful Email Marketing Automation tool for Lead Nurturing & Engagement
Pros
Lead Lifecycle Management is the standout feature enabling the design of comprehensive campaign journeys based on CTA and requests.
Cons
Campaign design could be streamlined automating steps in email marketing nurture campaigns.
Ease of use
10
Value for money
7
Customer Support
7
Functionality
10
Naina
Information Technology and Services, 500+ employees
More than a year
Dec 01, 2022
My favorite Marketing tool
My favorite Marketing tool
Pros
It encompasses all necessary marketing features in one platform.
Cons
The layout and functionality feel outdated.
Ease of use
6
Value for money
7
Customer Support
6
Functionality
10
Benedetta
Computer Software, 500+ employees
More than a year
Nov 01, 2022
Streamlines marketing automation process
Streamlines marketing automation process
Pros
Marketo Engage stands out in the realm of advertising automation by leveraging advanced AI technology. It offers unique and memorable advertising methods that utilize AI-driven improvements based on customer trends and click-through rates. The platform provides user-friendly analytics enabling users to make data-informed advertising enhancements. With seamless integration capabilities with CRM systems analytics tools and social media platforms Marketo Engage empowers businesses to build a comprehensive martech stack for efficient and effective advertising campaigns.
Cons
The user interface still appears outdated and there are occasional issues with slow loading speed.
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
Arpit
Information Technology and Services, 500+ employees
Less than a year
Nov 01, 2022
Marketo Engage for Online Education Marketing
Marketo Engage for Online Education Marketing
Pros
Take control of specific AI details and changes within campaigns to guide lead pipeline and advertising behavior.
Cons
Marketo Engage offers powerful analytics tools but there is room for improvement. Additionally building landing page templates may require a marketer with at least a moderate understanding of HTML.
Ease of use
6
Value for money
6
Customer Support
6
Functionality
8
Anonymous
N/A, 500+ employees
More than a year
Nov 01, 2022
Markeo Engage review
Markeo Engage review
Pros
The user-friendly nature of this software makes it highly valuable in multiple ways.
Cons
No specific comment provided.
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
Jeevan
Staffing and Recruiting, 500+ employees
More than a year
Nov 01, 2022
Best MAP reporting out there.
Best MAP reporting out there.
Pros
Marketo leads the pack with its powerful analytics in the marketing automation space.
Cons
It is costly and not very intuitive.
Ease of use
6
Value for money
5
Customer Support
6
Functionality
6
Anonymous
N/A, 101-500 employees
More than a year
Nov 01, 2022
A mixed experience so far.
A mixed experience so far.
Pros
The best thing about Marketo, in my opinion, is how its logic enables the automation of manual tasks, reducing the workload on all employees. We have been able to increase the number of leads by simply increasing visitor interaction on our website and using Marketo, which is integrated with our CRM, to handle the entire lead creation process. Creating automatic programs of sorts is so easy, and you can specify rules for when an email should be sent, for example. It is especially easy to create an email campaign, which is by far the most used one in the marketing industry.
Cons
Integrations with other software are still not its strong suit. Consider MS Dynamics: even after three years, the software still has some integration issues. Both of these very useful systems are not well integrated with each other, which causes us a lot of trouble, and working around the issue is still very inconvenient. The page at which our audience lands cannot be customized so that a validation system can be added.
Ease of use
7
Value for money
7
Customer Support
8
Functionality
6
Emanuela C.
Information Technology and Services, 201-500 employees employees
Oct 17, 2022
Filters
Marketo Engage has helped me streamline my marketing efforts and improve customer engagement.
Marketo Engage has helped me streamline my marketing efforts and improve customer engagement.
Pros
The software's automation and personalization features are strong making it easier to nurture leads and drive conversions.
Cons
The user-friendliness of the reporting and analytics features could be improved as navigating through data can feel overwhelming at times.
Ease of use
8
Value for money
9
Customer Support
6
Functionality
8
Josua
Automotive, 11-50 employees
More than a year
Dec 01, 2023
I use Marketo Engage to supercharge my marketing campaigns and track results effortlessly.
I use Marketo Engage to supercharge my marketing campaigns and track results effortlessly.
Pros
The user-friendly interface and powerful automation features simplify my marketing tasks.
Cons
I desire more advanced and customizable reporting and analytics features to gain in-depth insights.
Ease of use
8
Value for money
6
Customer Support
9
Functionality
10
Victoria
Automotive, 11-50 employees
More than a year
Dec 01, 2023
Marketo Engage has been a game-changer for my marketing efforts. It has streamlined my processes and improved my campaign performance.
Marketo Engage has been a game-changer for my marketing efforts. It has streamlined my processes and improved my campaign performance.
Pros
Marketo Engage is impressively user-friendly automating my marketing campaigns and effectively nurturing leads.
Cons
The reporting capabilities could be more robust. I look forward to seeing advanced analytics and enhanced reporting capabilities in the future.
Ease of use
10
Value for money
7
Customer Support
6
Functionality
10
Alicia
Automotive, 11-50 employees
More than a year
Dec 01, 2023
Marketo Engage helps me track and manage marketing campaigns seamlessly.
Marketo Engage helps me track and manage marketing campaigns seamlessly.
Pros
The game-changing customization options and automation features are remarkable.
Cons
Initially the learning curve is steep and the interface can be overwhelming.
Ease of use
6
Value for money
7
Customer Support
6
Functionality
6
Adolfo
Automotive, 11-50 employees
Less than 6 months
Dec 01, 2023
Awesome solution for managing marketing campaigns all form one place
Awesome solution for managing marketing campaigns all form one place
Pros
We seamlessly integrated Marketo with our marketing platforms without the need for any API connections. Thanks to its native integrations we quickly connected our tools and experienced smooth campaign monitoring. Marketo offers extensive customization options allowing us to easily navigate between different campaign types and add additional metrics to our reports. The software's campaign monitoring works seamlessly and provides ample customization options enhancing our ability to track and measure campaign performance accurately.
Cons
Apart from occasional issues with delayed or malfunctioning reports we haven't encountered significant problems so far.
Ease of use
8
Value for money
7
Customer Support
7
Functionality
10
Janelle
Construction, 51-100 employees
More than a year
Dec 01, 2023
Email marketing with a wide array of versatile features.
Email marketing with a wide array of versatile features.
Pros
Marketo Engage is a versatile asset for email marketing providing a wide range of features.
Cons
Marketo Engage is a versatile asset in your email marketing toolkit offering a wide range of powerful features.
Ease of use
8
Value for money
7
Customer Support
7
Functionality
10
Jose Manuel
Marketing and Advertising, 1-10 employees
More than a year
Dec 01, 2023
Good marketing activities automation tool
Good marketing activities automation tool
Pros
I appreciate the marketing automation advantages it offers such as email configuration newsletter creation lead generation and tracking.
Cons
Integrating the tool into a standard working environment could be made easier considering the overlapping functionalities of several advanced tools.
Ease of use
10
Value for money
6
Customer Support
7
Functionality
6
Anonymous
N/A, 500+ employees
Less than a year
Nov 01, 2023
Marketeo engage � improve your customer engagement
Marketeo engage � improve your customer engagement
Pros
Marketo Engage has been extremely helpful for our email campaigns. It offers a variety of tools for targeting our audience creating visually appealing emails with landing pages and analyzing campaign results. The platform's intuitive nature makes it accessible to both new and advanced users.
Cons
The cost might be a concern for smaller businesses and the extensive range of features can be intimidating for newcomers requiring some time to learn and adapt.
Ease of use
8
Value for money
7
Customer Support
7
Functionality
10
Marlyn
Information Technology and Services, 500+ employees
More than a year
Oct 01, 2023
Marketo saved us from having to use 10 different platforms
Marketo saved us from having to use 10 different platforms
Pros
Its remarkable data consolidation abilities are the standout feature. It saves us countless hours by synchronizing multiple channels and enables us to make informed decisions with valuable data resulting in cost savings.
Cons
The initial setup can be a bit confusing and time-consuming. We experienced minor bugs such as design elements disappearing when saving etc.
Ease of use
8
Value for money
7
Customer Support
7
Functionality
10
Thomas
Hospitality, 11-50 employees
More than a year
Sep 01, 2023
Basic Use Cases are Great. Integrations with other systems - less so
Basic Use Cases are Great. Integrations with other systems - less so
Pros
Basic email marketing and automation tasks can be easily accomplished without extensive technical assistance.
Cons
The pricing structure of Marketo Engage is based on the number of records in the database which means paying for unused records or implementing a mechanism to manage them. Integrations with other systems often encounter issues and don't meet expectations. For example the connector with Microsoft Dynamics only works if the record doesn't already exist in Marketo. Defining an audience in Dynamics for use in Marketo requires manual coding which can be very frustrating.
Ease of use
6
Value for money
5
Customer Support
9
Functionality
8
Anonymous
N/A, 500+ employees
More than a year
Sep 01, 2023
Complex and overwhelming to start with but once you know what to do it gets a lot better
Complex and overwhelming to start with but once you know what to do it gets a lot better
Pros
Manage multiple tasks and campaigns simultaneously.
Cons
The system is overly complicated and it took me a long time to feel confident using it.
Ease of use
6
Value for money
6
Customer Support
6
Functionality
8
Megan
Information Technology and Services, 500+ employees
Less than a year
Sep 01, 2023
Sophisticated software supporting your marketing automation needs
Sophisticated software supporting your marketing automation needs
Pros
The integration between Marketo Engage and SFDC is crucial for our business. It helps us determine our campaign audience and track their interactions providing insights into customer behavior.
Cons
The platform is highly technical and lacks intuitiveness resulting in a steep learning curve.
Ease of use
4
Value for money
6
Customer Support
6
Functionality
8
Lauren
Medical Devices, 51-100 employees
More than a year
Sep 01, 2023
Powerful but steep learning curve
Powerful but steep learning curve
Pros
Salesforce sync is more robust and configurable than Hubspot allowing us to assign period costs to marketing campaigns.
Cons
The interface of this feature-rich product is overly complex. There is room for improvement by streamlining the UI and implementing quick wins.
Ease of use
4
Value for money
5
Customer Support
9
Functionality
8
Anonymous
N/A, 101-500 employees
More than a year
Aug 01, 2023
Definitely one of the top Marketing automation tools out there.
Definitely one of the top Marketing automation tools out there.
Pros
Marketo possesses exceptional email marketing tools that stand out from the rest. Its intuitive email editor and dynamic content options are truly impressive. Additionally it provides comprehensive insights into email deliverability. Furthermore Marketo enables thorough customer research and analysis by various departments making it an excellent choice for managing customers. The software's user-friendly layout enhances the overall experience. Notably the reports offer personalized information on ongoing tasks and can be seamlessly integrated with social media calendars and webinars for running marketing campaigns.
Cons
Although I consider Marketo Engage to be the most comprehensive and well-suited solution for businesses there is room for improvement such as enhancing connectivity with Salesforce and providing tutorials. The steep learning curve caused by the complex interface makes it challenging for users with limited knowledge to navigate the program. While the built-in reports are extensive they can be difficult to analyze so additional tools within the program would be beneficial.
Ease of use
10
Value for money
7
Customer Support
7
Functionality
8
Emma
Hospital & Health Care, 500+ employees
More than a year
Aug 01, 2023
Marketo's a fantastic tool to consolidate all our ads efforts
Marketo's a fantastic tool to consolidate all our ads efforts
Pros
Marketo's campaign analytics features are excellent. It effortlessly handles large volumes of campaign data and easily generates tables with custom metrics.
Cons
The interface feels fresh and it doesn't take long to become proficient. I was able to confidently use it within two weeks.
Ease of use
10
Value for money
6
Customer Support
6
Functionality
10
Anonymous
N/A, 500+ employees
More than a year
Aug 01, 2023
A top-tier marketing automation service.
A top-tier marketing automation service.
Pros
Unlike competitors like Hubspot and Pardot Marketo users enjoy greater flexibility in program and campaign administration. Adobe consistently improves its add-ons and compatibilities. Marketo serves as the central hub for our marketing efforts and we plan to integrate Adobe and other compatible products in the future.
Cons
Marketo is challenging to compete with due to its numerous components and there is a learning curve associated with maximizing its potential. Proper functioning of Marketo requires dedicated staff.
Ease of use
8
Value for money
9
Customer Support
9
Functionality
10
Jana
Computer Software, 500+ employees
More than a year
Aug 01, 2023
A little bit outdated but gets the done job
A little bit outdated but gets the done job
Pros
Marketo is a powerful tool for our email marketing campaigns. We rely on it exclusively for creating smart lists and templates. It is relatively easy to use.
Cons
Marketo Engage has an outdated interface and a high learning curve for new users. It would be preferable to have a more intuitive UI. Some features like "SEO" provide relatively limited data.
Ease of use
8
Value for money
6
Customer Support
9
Functionality
8
Stephanie
Marketing and Advertising, 101-500 employees
Less than a year
Jun 01, 2023
Adobe Marketo Engage is the world's leading marketing automation platform.
Adobe Marketo Engage is the world's leading marketing automation platform.
Pros
This tool allows you to gather valuable customer data personalize and automate campaigns and share content among other capabilities.
Cons
It is not advisable for new businesses starting out due to the associated costs.
Ease of use
8
Value for money
6
Customer Support
7
Functionality
10
Francois Pascal
Internet, 1-10 employees
Less than a year
Jun 01, 2023
Marketo Engage
Marketo Engage
Pros
One standout feature of Marketo Engage is its robust marketing automation capabilities enabling personalized and targeted campaigns across multiple channels. The platform's advanced lead management email marketing and analytics features offer valuable insights and enhance customer engagement.
Cons
One drawback of Marketo Engage is its platform complexity requiring a learning curve and technical expertise to fully leverage its capabilities. The software's cost and add-ons may deter small businesses with limited marketing budgets.
Ease of use
10
Value for money
9
Customer Support
9
Functionality
8
Weronika
Furniture, 101-500 employees
Less than 6 months
May 01, 2023
Marketo Engage Review
Marketo Engage Review
Pros
Marketo Engage impressed me with its comprehensive set of marketing automation features. It provides powerful tools for creating and managing marketing campaigns including email marketing lead nurturing and customer segmentation. The ability to automate workflows and personalize content based on customer behavior was highly advantageous. The platform also offers detailed analytics and reporting allowing me to measure campaign effectiveness and make data-driven decisions. Overall Marketo Engage empowered me to deliver targeted and engaging marketing experiences to my audience.
Cons
While Marketo Engage has numerous strengths the learning curve associated with the platform was a downside. As a powerful marketing automation tool it requires time and effort to fully grasp and utilize its capabilities. The initial setup and configuration process can be complex particularly for users with limited technical expertise. Additionally the pricing structure of Marketo Engage might be too high for small businesses with limited marketing budgets.
Ease of use
8
Value for money
7
Customer Support
7
Functionality
10
Marek
Financial Services, 1-10 employees
Less than a year
May 01, 2023
Comprehensive Marketing Automation
Comprehensive Marketing Automation
Pros
Marketo Engage provides a comprehensive suite of tools for lead management email marketing lead nurturing campaign management and analytics. It simplifies and automates marketing processes effectively.
Cons
Marketo Engage can be intricate particularly for inexperienced users or organizations without prior marketing automation platform experience.
Ease of use
4
Value for money
7
Customer Support
6
Functionality
8
Anonymous
N/A, 500+ employees
More than a year
May 01, 2023
good comprehensive marketing automation software
good comprehensive marketing automation software
Pros
The software offers advanced analytics and reporting capabilities allowing for precise measurement of marketing performance and return on investment. It seamlessly integrates with other software systems enhancing data sharing and workflow efficiency.
Cons
Customization to fit specific business needs may be necessary which can be time-consuming and costly.
Ease of use
6
Value for money
6
Customer Support
6
Functionality
8
Anonymous
N/A, 500+ employees
More than a year
Apr 01, 2023
A Marketing Automation Tool with good functionality but not user-friendly
A Marketing Automation Tool with good functionality but not user-friendly
Pros
Marketo Engage includes essential features for marketing automation streamlining processes and driving efficiency.
Cons
The user interface was not user-friendly often requiring code adjustments in the pipeline.
Ease of use
4
Value for money
6
Customer Support
7
Functionality
6
Anonymous
N/A, 51-100 employees
Less than 6 months
Apr 01, 2023
Excellent for all businesses.
Excellent for all businesses.
Pros
Marketo Engage is a user-friendly digital marketing platform that offers robust features including automated and customizable options advanced lead generation and excellent marketing result feedback.
Cons
The complexity of the user interface and limited customization options were bothersome. Some features were hidden or challenging to locate. Additionally the available data and metrics were comparatively limited compared to other marketing automation tools.
Ease of use
8
Value for money
7
Customer Support
7
Functionality
10
Quinn
Information Technology and Services, 51-100 employees
More than a year
Apr 01, 2023
An excellent Marketing Automation tool and very easy to use
An excellent Marketing Automation tool and very easy to use
Pros
Marketo facilitates easy implementation and provides intuitive features such as segmentation customer journey mapping email marketing lifecycle management and lead scoring. Its seamless integration with CRM systems analytics tools and social media platforms allows for building a unified martech stack.
Cons
Marketo's analytics section offers limited customization. Unlike SFDC which allows extensive customization Marketo lacks the same flexibility. Building dashboards and similar tasks require additional tools which can be challenging across platforms. Customer service in general is not as satisfactory and upgrades are infrequent with minimal communication to customers. Training and certifications are also expensive.
Ease of use
8
Value for money
7
Customer Support
6
Functionality
8
Nitanshi
Information Technology and Services, 500+ employees
More than a year
Apr 01, 2023
Self sufficient automation
Self sufficient automation
Pros
Marketo Engage sets itself apart in the advertising automation space through its implementation of AI technology. It offers unique and memorable advertising methods that leverage AI-driven improvements based on customer trends and click-through rates. The platform provides clear and user-friendly analytics empowering users to make manual advertising enhancements based on data insights. With its seamless integration with CRM systems analytics tools and social media platforms Marketo Engage allows businesses to build a unified martech stack for more efficient and effective advertising campaigns.
Cons
Marketo Engage excels in its AI capabilities. It requires a period of acclimatization for the application to adapt to your advertising style and effectiveness. The AI performs best after approximately 1-3 weeks so immediate results may not be evident. Utilizing a range of Adobe products is recommended for optimal efficiency but may necessitate some business restructuring.
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
Mark
Writing and Editing, 1-10 employees
N/A
Mar 01, 2023
Powerful marketing automation tool with a wide range of capabilities
Powerful marketing automation tool with a wide range of capabilities
Pros
Marketo Engage stands out due to its wide range of features including lead scoring nurturing email marketing webinar hosting landing page creation and form usage. It offers comprehensive campaign execution and tracking capabilities along with strong integrations with various platforms and marketing tools.
Cons
There is a learning curve when using the platform. The system is not the most intuitive and it takes time to familiarize oneself with the various tools and settings. The user interface and some functionalities appear outdated. The reporting section is complex and challenging to use. Database health is difficult to maintain due to syncing errors with the CRM.
Ease of use
6
Value for money
6
Customer Support
6
Functionality
8
Rares
Hospitality, 51-100 employees
More than a year
Mar 01, 2023
Marketing strategies with great impact on our sales.
Marketing strategies with great impact on our sales.
Pros
Marketo Engage is highly user-friendly enabling the creation of diverse marketing strategies through segmentation. It automates marketing campaigns leading to increased productivity sales and customer growth. Effective customer data collection allows for improved advertising campaigns tailored to customer needs.
Cons
Price is a drawback for small businesses but it is the best software for short-term marketing strategy improvement. Large companies find the price acceptable and Marketo Engage capabilities significantly boost sales and customer engagement.
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
Jared
Machinery, 500+ employees
More than a year
Mar 01, 2023
Features of Marketo Engage
Features of Marketo Engage
Pros
Marketo Engage automates marketing tasks such as lead generation email campaigns and lead nurturing. It helps create customized campaigns based on individual interests and preferences resulting in higher engagement and conversion rates.
Cons
Marketo Engage can be complex and challenging to use especially for individuals who are not familiar with marketing automation. The platform offers a wide range of features and capabilities which can be overwhelming for new users. The pricing structure varies based on the required features and the size of the database offering different tiers to choose from. However it may require multiple learning sessions and practice to become proficient in using Marketo Engage effectively.
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
Anonymous
N/A, 500+ employees
Less than 6 months
Mar 01, 2023
A marketing automation platform that helps businesses engage with their customers and prospects.
A marketing automation platform that helps businesses engage with their customers and prospects.
Pros
Marketo Engage automates various aspects of marketing campaigns including lead generation nurturing and scoring. The platform's flexibility allows for customization enabling the creation of campaigns workflows and email templates tailored to specific needs.
Cons
The platform can be overwhelming for newcomers as it has a steep learning curve that takes time to overcome. Fully utilizing all of its features may require some technical knowledge. Furthermore the platform can be expensive especially for small businesses or startups making the pricing prohibitive for those on a tight budget.
Ease of use
6
Value for money
6
Customer Support
6
Functionality
8
John
Marketing and Advertising, 1-10 employees
N/A
Feb 01, 2023
Satisfactory Marketing Automation Software
Satisfactory Marketing Automation Software
Pros
The visual reports and interactive dashboard provided by Marketo Engage are valuable for understanding marketing performance. The platform offers audience creation lead scoring content management and automation capabilities. The prompt and helpful customer support enhances the user experience.
Cons
One aspect that didn't sit well with me was the relatively higher price of this software compared to other alternatives. Additionally the navigation experience can be a bit cumbersome but fortunately their support team is available to assist with any challenges encountered.
Ease of use
6
Value for money
6
Customer Support
6
Functionality
8
Gitte
Hospitality, 1-10 employees
Less than 6 months
Feb 01, 2023
My personal reviews for Marketo Engage
My personal reviews for Marketo Engage
Pros
Marketo Engage impressed me with its user-friendliness and intuitive interface. It allowed me to easily build and manage campaigns for my organization while the reporting tools provided valuable insights for monitoring and evaluating campaign success.
Cons
The user interface was the most dissatisfying aspect of Marketo Engage. It felt clumsy and disorganized making it challenging to quickly find what I needed. Modifying reports and dashboards was difficult and the analytics and reporting features were not as comprehensive as expected.
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
Reunaldo
Marketing and Advertising, 500+ employees
Less than 6 months
Feb 01, 2023
Marketo Engage the e-mail Marketing booster.
Marketo Engage the e-mail Marketing booster.
Pros
Marketo Engage offers a comprehensive suite of tools and features for marketing automation email marketing and lead generation. Its high level of flexibility makes it suitable for businesses of all sizes and industries. Marketo Engage is known for its robust functionality and its customizable nature allows users to tailor the software to their specific requirements. The platform also excels in customer support providing onboarding assistance a vast knowledge base and ongoing support for a seamless experience.
Cons
Becoming proficient with the software may require multiple learning sessions.
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
Thierno Ousmane
Banking, 500+ employees
Less than 6 months
Feb 01, 2023
it is a comprehensive marketing automation platform designed to help businesses.
it is a comprehensive marketing automation platform designed to help businesses.
Pros
Marketo Engage is a flexible and versatile solution for modern marketers suitable for businesses of all sizes and industries. It offers advanced segmentation and personalization capabilities allowing marketers to target specific audience segments based on demographics behaviors and interests.
Cons
Marketo Engage is not the most affordable marketing automation platform making it a barrier for small businesses or those with limited marketing budgets. Some users find it complex especially for beginners in marketing automation requiring a steep learning curve to master the platform's advanced features.
Ease of use
8
Value for money
7
Customer Support
7
Functionality
8
sanu
Education Management, 500+ employees
More than a year
Feb 01, 2023
Powerfully Engage Your Customers with Marketo Engage: A Comprehensive Review
Powerfully Engage Your Customers with Marketo Engage: A Comprehensive Review
Pros
Marketo Engage boasts an intuitive interface that simplifies the creation of complex marketing programs and campaigns. Its advanced segmentation capabilities enable precise audience targeting and foster maximum engagement. With a wide range of automation features and seamless integration with other systems like Salesforce and Google Analytics Marketo Engage saves time and enhances efficiency. The platform's flexibility and customization options empower users to tailor their marketing activities to their specific needs. Additionally Marketo Engage provides comprehensive and real-time reporting allowing users to track and measure their results effectively.
Cons
One drawback of Marketo Engage software is its less intuitive user interface which can make navigation and finding specific features or settings challenging. Additionally integrating the software with existing business processes can be complex and time-consuming requiring additional resources for successful integration. Moreover the software's pricing can be quite high potentially posing a barrier for some businesses due to cost constraints. Lastly certain useful features are missing such as an AI-powered analytics engine or a more comprehensive CRM system which could further enhance its capabilities.
Ease of use
8
Value for money
6
Customer Support
6
Functionality
8
Devendra Kumar
Information Technology and Services, 11-50 employees
More than a year
Feb 01, 2023
Marketo does a decent job with marketing campaigns; lackluster on the integrations and customization
Marketo does a decent job with marketing campaigns; lackluster on the integrations and customization
Pros
Marketo Engage simplifies the setup and maintenance of marketing campaigns providing customizable landing pages and easy installation of tracking codes. Its cost-effectiveness compared to premium marketing software is an advantage.
Cons
We migrated from Oracle/Eloqua and the process of transferring our campaigns was quite laborious. Despite working with their teams we were not able to carry over every object and had to recreate most of them. Unfortunately customizations involving batch jobs and custom fields did not function as described in their documentation. It felt like Marketo Engage primarily caters to smaller clients rather than accommodating larger ones. However it's possible that this situation has changed over time.
Ease of use
6
Value for money
6
Customer Support
7
Functionality
4
Anonymous
N/A, 500+ employees
Less than a year
Feb 01, 2023
Marketo powers our entire marketing team
Marketo powers our entire marketing team
Pros
Marketo Engage is highly robust enabling end-to-end management of marketing campaigns including audience creation lead scoring emails landing pages content management automation and Salesforce synchronization. The tracking capabilities ensure a comprehensive understanding of prospects and customers' actions.
Cons
The legacy nature of Marketo Engage makes it clunky and challenging to navigate and manage. Building landing pages requires coding and the templates provided are not optimal. The platform's robustness can be overwhelming leading to confusion and feeling lost when creating automation audiences and campaigns.
Ease of use
8
Value for money
9
Customer Support
6
Functionality
10
Whitney
Computer Software, 500+ employees
More than a year
Jan 01, 2023
The most complete and powerful marketing automation software!
The most complete and powerful marketing automation software!
Pros
Marketo's freedom in automation allows for creating various marketing scenarios while its integration capabilities and native Marketo-Salesforce CRM synchronization enhance workflow efficiency.
Cons
The user interface is difficult to handle independently often requiring professional training.
Ease of use
6
Value for money
9
Customer Support
7
Functionality
10
Vincent
Marketing and Advertising, 1-10 employees
More than a year
Jan 01, 2023
Boost Your Marketing Efforts with Marketo Engage
Boost Your Marketing Efforts with Marketo Engage
Pros
Marketo Engage has greatly enhanced my marketing efforts providing a user-friendly interface and a plethora of features for creating impactful campaigns. The real-time analytics dashboard allows me to monitor campaign performance and optimize them for better results. I highly recommend Marketo Engage to anyone looking to elevate their marketing endeavors.
Cons
No negative aspects have been observed while using Marketo Engage.
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
Anonymous
N/A, 1-10 employees
Less than 6 months
Jan 01, 2023
Very powerful not the most user-friendly tool out there.
Very powerful not the most user-friendly tool out there.
Pros
Marketo Engage is a powerful tool that requires expertise for effective management as its capabilities come with great responsibility as Spider-Man famously said.
Cons
Marketo Engage has a relatively high cost of ownership making it more suitable for enterprises or marketing needs that demand sophisticated automation. Self-service options for end users are limited necessitating an experienced admin and potentially a team of operations specialists depending on workload.
Ease of use
6
Value for money
7
Customer Support
9
Functionality
8
Anonymous
N/A, 11-50 employees
More than a year
Jan 01, 2023
The best for your marketing automation
The best for your marketing automation
Pros
Marketo simplifies lead generation and automation tasks making it the top choice for increasing customer database.
Cons
Marketo has been problem-free for me so far.
Ease of use
8
Value for money
9
Customer Support
9
Functionality
8
Anonymous
N/A, 1-10 employees
More than a year
Dec 01, 2022
Marketo is complete
Marketo is complete
Pros
It's an all-inclusive marketing tool with lead scoring automations email blasts A/B testing and custom forms.
Cons
The user interface is outdated and not intuitive requiring training and making it less user-friendly. Additionally the price is high.
Ease of use
6
Value for money
5
Customer Support
6
Functionality
8
Fabio
Marketing and Advertising, 51-100 employees
More than a year
Dec 01, 2022
Must recommend
Must recommend
Pros
Seamlessly automate marketing campaigns across various product categories and geographic locations.
Cons
It is expensive and reducing the price would make it more accessible.
Ease of use
10
Value for money
9
Customer Support
7
Functionality
10
Manish
Education Management, 101-500 employees
N/A
Dec 01, 2022
Impactful Email Marketing Automation tool for Lead Nurturing & Engagement
Impactful Email Marketing Automation tool for Lead Nurturing & Engagement
Pros
Lead Lifecycle Management is the standout feature enabling the design of comprehensive campaign journeys based on CTA and requests.
Cons
Campaign design could be streamlined automating steps in email marketing nurture campaigns.
Ease of use
10
Value for money
7
Customer Support
7
Functionality
10
Naina
Information Technology and Services, 500+ employees
More than a year
Dec 01, 2022
My favorite Marketing tool
My favorite Marketing tool
Pros
It encompasses all necessary marketing features in one platform.
Cons
The layout and functionality feel outdated.
Ease of use
6
Value for money
7
Customer Support
6
Functionality
10
Benedetta
Computer Software, 500+ employees
More than a year
Nov 01, 2022
Streamlines marketing automation process
Streamlines marketing automation process
Pros
Marketo Engage stands out in the realm of advertising automation by leveraging advanced AI technology. It offers unique and memorable advertising methods that utilize AI-driven improvements based on customer trends and click-through rates. The platform provides user-friendly analytics enabling users to make data-informed advertising enhancements. With seamless integration capabilities with CRM systems analytics tools and social media platforms Marketo Engage empowers businesses to build a comprehensive martech stack for efficient and effective advertising campaigns.
Cons
The user interface still appears outdated and there are occasional issues with slow loading speed.
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
Arpit
Information Technology and Services, 500+ employees
Less than a year
Nov 01, 2022
Marketo Engage for Online Education Marketing
Marketo Engage for Online Education Marketing
Pros
Take control of specific AI details and changes within campaigns to guide lead pipeline and advertising behavior.
Cons
Marketo Engage offers powerful analytics tools but there is room for improvement. Additionally building landing page templates may require a marketer with at least a moderate understanding of HTML.
Ease of use
6
Value for money
6
Customer Support
6
Functionality
8
Anonymous
N/A, 500+ employees
More than a year
Nov 01, 2022
Markeo Engage review
Markeo Engage review
Pros
The user-friendly nature of this software makes it highly valuable in multiple ways.
Cons
No specific comment provided.
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
Jeevan
Staffing and Recruiting, 500+ employees
More than a year
Nov 01, 2022
Best MAP reporting out there.
Best MAP reporting out there.
Pros
Marketo leads the pack with its powerful analytics in the marketing automation space.
Cons
It is costly and not very intuitive.
Ease of use
6
Value for money
5
Customer Support
6
Functionality
6
Anonymous
N/A, 101-500 employees
More than a year
Nov 01, 2022
A mixed experience so far.
A mixed experience so far.
Pros
The best thing about Marketo, in my opinion, is how its logic enables the automation of manual tasks, reducing the workload on all employees. We have been able to increase the number of leads by simply increasing visitor interaction on our website and using Marketo, which is integrated with our CRM, to handle the entire lead creation process. Creating automatic programs of sorts is so easy, and you can specify rules for when an email should be sent, for example. It is especially easy to create an email campaign, which is by far the most used one in the marketing industry.
Cons
Integrations with other software are still not its strong suit. Consider MS Dynamics: even after three years, the software still has some integration issues. Both of these very useful systems are not well integrated with each other, which causes us a lot of trouble, and working around the issue is still very inconvenient. The page at which our audience lands cannot be customized so that a validation system can be added.
Ease of use
7
Value for money
7
Customer Support
8
Functionality
6
Emanuela C.
Information Technology and Services, 201-500 employees employees
Oct 17, 2022