Marketo Engage Software Reviews

“Marketo powerfull but complex

Pros

One of the standout features of Marketo is its ability to provide an overview of contacts and facilitate the creation of diverse workflows. The platform offers a wealth of tools and controls right out of the box.

Cons

The software demands meticulous setup consuming time energy and money. Unlike Mailchimp which provides ready-to-use elements Marketo requires manual configuration offering flexibility and power but at the cost of time.

“Creative freedom with tough start

Pros

Because of the flexible program and campaign building tools, I have a ton of creative control to tailor everything to my needs. Whenever I run into a problem, the user forum and docs are super useful and almost always contain the solution I need.

Cons

The interface is not always interactive, so I wouldn't recommend it for someone new to marketing automation. There's definitely a learning curve and it took me a while to understand how everything works. The worst part is when you can't unapprove an asset that's in use unless you manually remove it from every linked place first. It makes updates way more tedious than they should be.

“Powerful but a costly investment

Pros

When I use Marketo correctly, it really delivers , I've seen it transform the way companies of various sizes operate. The campaign management tools are dependable and its lead-nurturing capabilities cut out a huge amount of manual labor that would otherwise be a real headache to manage well. Since time equals money, the automation pays off in that regard. In my experience, our team's workload has dropped noticeably, which either reduces expenses or allows people to focus on other high-priority work.

Cons

In my experience, platforms like this are expensive. They can give a great return if you set them up right but if the tool doesn't fit your business, you're looking at a big financial loss that's hard to recover from.

“friendly community & paid phone support

Pros

The platform's interface is very simple to use, and there's a helpful community of users who are always quick to offer guidance when I need it. Setting up an automated email follow-up system is laos very easy. I can easily rank leads and move them through the sales process from the awareness stage to the consideration stage and finally to the decision stage, with the right emails being sent automatically. What I really like is that it prevents leads from being overwhelmed with too many emails.

Cons

I've run into a few annoying issues. Phone support was included at first but now it won't even connect my call unless I pay extra for it, which is disappointing. Online chat is usually okay but not always and sometimes you just need to talk to a person. Alss the design studio needs improvement. The email editor, forms and landing page tools feel rigid. I'm stuck with strict templates and if I want to change one beyond the basics, I basically need to be a developer.

“Reliable tracking with slow routing

Pros

When it comes to tracking customers, the Salesforce-integrated lead routing has been really effective for me. I can pull up exactly what's inside each MQL and every event title, along with all the related details. It's improved collaboration with our sales ops group and we've been seeing stronger outcomes because generating and managing leads is so much more simple now.

Cons

Sometimes routing leads gets painfully slow which is a real problem when we're trying to hit our response targets. It feels like there's a bottleneck, especially during big events when the system has to process huge uploads. That delay messes up our workflow and pushes back important follow-ups. At least the data is accurate once it finally goes through.

“Improve sales with Marketi

Pros

Marketo's segment feature is exceptional and brings significant benefits to any organization. The visibility options it provides are also valuable. Moreover it aids in tracking user behavior.

Cons

Support response time is slow and core functionality issues need improvement.

“An excellent foundation for marketing

Pros

It's simple to understand how our company's marketing funnel operates using this platform. It connects reliably with other databases and apps, so data flows feel easy. The color choices and interactive icons actually make things clearer , that small automated campaign status icon especially gives me the assurance I need when kicking off something new. I appreciate being able to track edits inside each campaign, and I can tweak email elements right there without having to jump between different tools. Having both blast sends and automated campaign functionality consolidated in one spot is very handy. When issues show up, the explanations are typically clear and useful. This has been my go-to marketing platform across two marketing-focused positions and it provided a strong foundation for learning marketing operations. Beginning my marketing career with this tool felt rewarding and I believe the hands-on experience will serve me well in future roles.

Cons

Honestly, I'm not a fan of the new layout. The new icons confuse me and the colors don't feel as interactive. I don't get why they added a separate 'move' feature when drag-and-drop was already faster for me. The new red and white logo threw me off, too. I miss the old purple one. The error messages can be helpful but sometimes I have no idea what went wrong which is a problem when I'm up against a deadline. Better emoji support would also be nice for leaving quick notes.

“Love this Marketing Automation Platform!

Pros

Marketo impresses with its user-friendly interface and well-organized structure. The integration with numerous Adobe services is a notable advantage.

Cons

Occasional glitches and slow performance necessitate frequent refreshing leading to delays in loading.

“It generates leads

Pros

Marketo's ability to provide occasional leads is appreciated even if the source or reason behind the lead may not always be clear.

Cons

Random leads without actionable information inundate making it challenging to distinguish them from actionable ones.

“Flexible yet a clunky interface

Pros

Its extraordinarily adaptable and there are almost no boundaries to what I can build into my marketing programs. It leads the market for good reason, and it gives me total control over lead management without feeling boxed in. Integrations connect easily with systems such as Salesforce which is crucial for any marketing team that needs reliable cross-platform functionality.

Cons

the user interface still feels clunky and not very engaging even though Adobe has tried to improve it. I also found it harder to learn than other platforms I've used. It works well once you get the hang of it, but onboarding takes real effort.

“Great for all businesses

Pros

Marketo is a comprehensive solution for marketing automation lead management and email marketing. It offers a wide range of functionalities to meet diverse needs.

Cons

Subscription without training is not recommended given the numerous functionalities that require specific knowledge for effective use.

“Really well made tool for automation

Pros

Marketo stands out with its extensive libraries of learning content making it a top choice for email marketing.

Cons

Despite its power Marketo doesn't replace the need for a CRM and requires initial learning before efficient use.

“Overpriced for what most companies use it for

Pros

With smart campaigns Marketo empowers users to automate marketing processes. It seamlessly integrates with almost any other marketing tool one might use.

Cons

Marketo lacks intuitiveness and unnecessarily complicates processes demanding a dedicated full-time user for effective utilization. Customer support is limited unless additional payment is made and despite offering a range of features many require extra fees. Comparable automation tools provide similar functionalities at a more cost-effective price.

“Can't go wrong with the best MAP - but you need to spend time getting it how you like it

Pros

Marketo is an all-in-one tool with a vast array of features customization options integrations and functionality. There are very few limitations to what it can accomplish.

Cons

Marketo may not boast a visually appealing interface characterized as "ugly" but its strength lies in functionality and extensive customization options. Navigating the dated interface can be challenging for those unfamiliar yet the trade-off in capabilities is substantial.

“Very Powerful Leads Capture Tools

Pros

Having used Marketo for over three years I can attest to its power in marketing and tracking campaigns in a meaningful and scalable manner. The out-of-the-box integration with platforms like Salesforce and SDL Tridion has been incredibly helpful. Although there is a slight learning curve the training provided is quite decent. The community and user groups are valuable resources and offer a welcoming environment.

Cons

The classic user interface is outdated and the drag-and-drop function is inefficient. Slow connection speed in certain regions may contribute to usability issues.

“Marketo Review

Pros

Marketo excels in assigning leads to sales reps and facilitating a smooth handoff process.

Cons

Marketo is challenging for mass blasts and managing multiple nurture streams can become complicated.

“Customizable to Your Business

Pros

Marketo is a robust platform that can be configured to meet various business scenarios. Its integration capabilities with different systems and services particularly with Salesforce outperform Salesforce Marketing Cloud. The user community is solid and features like Content AI and Web Personalization take personalization in digital marketing to the next level. Some features require training to utilize effectively.

Cons

Marketo requires users to construct their preference center lacking an out-of-the-box solution. The UI is criticized with the anticipated improvement from Marketo Sky progressing slowly. Additional features often come with extra costs and there is a shortfall in landing page templating without the involvement of a dedicated developer.

“Robust but very difficult to learn

Pros

Marketo is a powerful marketing automation tool specifically designed for email campaigns. It is highly effective in targeting segments for mass email campaigns and provides comprehensive reporting on their success.

Cons

While exceptionally robust Marketo proves challenging to master. Its intricate system demands substantial time investment for effective use and addressing occasional email formatting issues can be particularly challenging.

“Great tool!

Pros

Marketo is a highly effective and reliable digital marketing tool that simplifies and enhances marketing strategies. It offers user-friendly methods and applications that empower businesses to expand their activities across multiple channels. With its diverse set of tools Marketo generates more leads and facilitates seamless integration with other platforms ensuring optimal results.

Cons

It is advisable to receive training from individuals experienced in using Marketo before embarking on marketing activities as the platform involves numerous essential tools and applications that require initial understanding before practical application.

“Marketo Marketing Automation Review

Pros

Marketo is a fantastic tool that is easy for anyone to learn. It offers smooth execution of marketing tasks such as email social media and contact management. It has received positive feedback from our partners.

Cons

The current reporting falls short in providing comprehensive insights as indicated by feedback from both our internal team and our partners.