Marketo Engage Software Reviews

“Efficient But There is a Learning Curve

Pros

The automation capabilities of Marketo's marketing platform are impressive allowing for the automation of complex workflows.

Cons

Email template designs lack a "drag and drop" feature.

“Marketo is a beast

Pros

Marketo's versatility is both a strength and a challenge as it offers a wide range of functionalities. While it may take some time to become fully proficient Marketo has the potential to greatly benefit a company's marketing efforts.

Cons

Improved visual elements are desired for Marketo as navigating projects may affect campaigns and lead funnels without clear visibility.

“Sophisticated tool

Pros

Marketo provides with a great deal of robust features for developing email marketing campaigns and creating landing pages. It communicates with customers and prospects in a very seamless way. It is one of the best tool for small businesses and enterprises. It is a sophisticated tool and give a very professional look to the emails. It tracks emails, lead scoring, reporting etc. It can also be integrated with different software like Salesforce.

Cons

A few of the set-up features aren’t intuitive.

“Increased sales.

Pros

This software is amazing. It offers a lot of tips and, guides you on how to use it to its maximum potential. With this software our lead score has been increased. It is easy to use, and the templates are quite good. Marketo is a complete tool for email marketing. This tool is wonderful and helps you focus and improve.

Cons

Compared to other products the price of this software is a bit costly. They should offer a free trial or free version of it.

“Daunting and Amazing!

Pros

It is one of the best tools out there for email marketing automation. It scales and grows according to your company whether the company has 100 customers or 1 million. It is both daunting and amazing because of the in depth and in breadth features that it offers.

Cons

For smaller businesses I would say that it’s not quite usable. It is complex.

“Beneficial product.

Pros

It is simple to use. It has helped in simplifying the email marketing process for me. It also provides with a lot of advanced options for landing pages which make things simple and easy.

Cons

When we initially started using it we thought that we would be able to integrate it with a few different software. Yet, we’ve been able to integrate 2 and we’re working on the third one.

“Functional tool

Pros

It is easy to collect information, group it and sent it out to the targeted audience. The email marketing tool wasn’t that easy without having an IT background, but once you learn how it’s done, things become easier to manage. It has a drag and drop interface which makes it easier for us to use. Email marketing has now become way more better and easier for us than it once was.

Cons

It isn’t an easy tool to use, and not everyone can use it without learning it. When we first started using this system, we could not just hand it over to the marketing team to create emails and all, but we had to assign an IT person with them, because without an IT background it would have taken longer for us to get started with it.

“The best out of the rest.

Pros

This system has been a game changer for our company. With this tool, we have discovered new ways of working. Every process has been improved and we’ve a better insight on our leads and managing them has been a lot easier. It has so many amazing features, that it keeps on surprising us in different ways of making things better around here at our company. We have it integrated with salesforce and outlook, which has made workflow much better and easier as tasks are now automated.

Cons

There are times when the system takes a while to load things, especially when a huge amount data is to be loaded all at once.

“Easy campaign management.

Pros

It helps in managing all the marketing campaigns, especially for small businesses this factor is very important. Once you get the hang of it, things become easier to do and manage, and marketing goes up another level.

Cons

It took a while for us to get used to the way things work within this system. The marketing department struggled in this area.

“It is a resourceful tool.

Pros

Marketo is an efficient tool. We’ve seen this company get more successful since we implemented this system. It is very easy to manage contacts and lists. We can track our sales campaigns easily and report it as well. It has helpful reporting tools. Once the campaigns have been set the rest is very easy to do. It is a very resourceful tool.

Cons

They need to provide more training materials for this tool, as email creation is kind of difficult. The email preview is totally different from what the email actually looks like when it is sent. Without the templates it is extremely hard to create an email that is responsive as well.

“It got killed.

Pros

There was a time when the company used to focus more on their customer. The product is good. It is user-friendly, has a lot of features and functionalities to offer, and the user community is good too.

Cons

Customer service isn’t as good as it previously was. They’re going downhill. They just focus on charging you now, and not on providing a better customer experience. The company is heading south. I would not recommend this product to anyone, as they do not care about their customers and are exploiting them in every way possible.

“Powerful tool but complicated

Pros

It is a powerful too. It has a lot of function. It is capable of doing a lot. It keeps track of all your email campaigns, your lead score, reports etc. Creating email campaigns are easier as well, and it lets you personalize things accordingly.

Cons

The interface of this product isn’t that great. The tool is very complicated and old-fashioned. The email builder doesn’t allow you to design emails the way you want it to be. To create something of your own you need to know HTML.

“Convenient software.

Pros

This tool can be integrated with all my social media accounts, which proves that it is super integrative and is an extremely convenient tool. The import process of this tool is great and is like no other product.

Cons

The customer service isn’t that great as it should be. I called them and asked them questions, but they didn’t help me at all.

“One of the most powerful tool

Pros

The tool is great and powerful like any other tool. The customer support is great. Anything that you would want this tool to do can easily be done. The resource library is great for beginners. The reporting feature is great as well. I did switch to another product just because this isn’t as user-friendly as Marketing Cloud.

Cons

It isn’t intuitive like other marketing tools, and the interface could be improved.

“Marketo Review

Pros

Easy to integrate with Salesforce. It can be scaled accordingly. It has a smart list builder which is handy and intuitive. It easily connects to the API.

Cons

The set up takes time and is a bit complex. It has a learning curve. The SEO dashboard lacks as well.