“easy learning curve”

Pros

Learning curve is easy, the interface makes sense and the support team is very attentive. Whenever I've needed help, they have responded quickly.

Cons

Cost feels somewhat high compared with the usage limits and features included in the plan.

“Quick feature adoption”

Pros

I love how easy the software is to learn especially considering how much functionality it offers. Getting familiar with the features didn't take much time for me.

Cons

I wish international texting were supported because I have many customers outside the country who I cannot currently text.

“Improved customer retention”

Pros

The platform gives me a great way to stay connected with customers. Since using it, I've noticed an increase in sales and better buyer retention.

Cons

More pricing tiers would be helpful, along with larger discounts when purchasing additional credits.

“responsive support”

Pros

Getting started was easy from the beginning and the pricing is good for the service provided. Whenever I need assistance, the response is quick and thorough.

Cons

I'm not personally alerted when someone sends a message back but other than that, I have no issues with the site or service.

“Reliable SMS workflow automation”

Pros

As a marketer, I've used it for more than ten years across different industries and business types, from consumer social apps to investing and fintech. The Workflows feature has been especially valuable because it's reliable and easy to configure, saving me hours each week on manual SMS campaigns. I also use A/B testing to compare different messages and identify which copy performs best. The safety features are excellent too, including two-factor authentication, while the pricing is competitive and account alerts keep me informed about anything that needs attention.

Cons

Honestly, there is nothing I dislike. For marketers, I find it to be one of the most user-friendly SMS platforms and the support team is always available when assistance is needed.

“Need for more video guidance”

Pros

Privacy is one of the things I value most. All numbers stay private so I can message a group of clients without exposing their contact information to everyone else.

Cons

More video guidance would be helpful especially for explaining how to use certain features or what to do in specific situations.

“Convenient scheduled messaging”

Pros

I like being able to schedule messages ahead of time. For busy weeks such as Employee Appreciation Week, I can prepare everything in advance and know the messages will go out without me having to think about them again.

Cons

There is nothing negative to mention. At first, figuring out how many credits to purchase each week takes some trial and error but getting additional credits when needed is easy.

“complete communication solution”

Pros

It has been exactly what we needed. Setup was easy and the communication features provide everything our team was looking for.

Cons

Everything has been great so far so I really don't have any cons to point out. The platform is easy to use and very cost-effective.

“Affordable tool”

Pros

The value for money compared to other companies is the biggest pro for us. It lets me message our customers easily and schedule messages without spending a lot.

Cons

One frustrating issue is that the web page can delete everything I've typed if another message comes through or the page refreshes. It can be especially annoying when there is no warning that the page is about to update.

“Fast bulk contact messaging”

Pros

Bulk contact upload is really effective and quick. I can easily select a group and send bulk messages which makes communication more accessible.

Cons

Uploading contacts can sometimes be confusing when certain entries fail. Usually, there is an error with the information provided but the platform does not clearly explain what needs to be corrected during the upload.

“Budget-friendly company”

Pros

It is easy and simple to use. We use it for company-wide communication and it works really well while staying within our budget.

Cons

Occasionally, texts require review which can be frustrating for our particular use case although the review process usually has a very quick turnaround.

“Fast customer responses”

Pros

Getting quick responses from customers after sending a text is a big positive. I also find it very easy to use and we love the media options. The cost is much lower than print advertising, while the communication is more direct and personal.

Cons

There is not much that needs improvement because the platform does exactly what we need with very little hassle.

“simple tools for all users”

Pros

This tool is easy to work with and offers a good range of features. The platform is also simple enough for non-technical users to understand.

Cons

With our grandfathered plan, the annual subscription credits have become somewhat mismatched with the size of our list. As a result, the credits can feel quite expensive for a large contact database.

“Reliable business SMS marketing”

Pros

We've had a very positive experience using it for business communication and marketing. The platform has a minimal learning curve so our team was able to get up and running quickly with its user-friendly dashboard and easy setup. Features like keywords, auto-responders and campaign tools are simple to configure without technical expertise. We also appreciate the built-in compliance and opt-in tools which give us confidence that we're communicating with customers securely and responsibly. From a value standpoint, it delivers strong ROI. Being able to send promotions, reminders and especially time-sensitive alerts quickly makes it a powerful and dependable communication channel. Message delivery is fast and reliable which is ideal for urgent updates and customer engagement. Overall, it has helped us manage communication, improve response rates and stay better connected with our audience.

Cons

As the contact list grows, pricing can add up especially when sending frequent campaigns. Some advanced features and integrations also take time to fully explore and optimize so there is a small learning curve beyond the basics.

“Easy campaign creation”

Pros

I love how easy it is to use and create campaigns. It is especially helpful for reaching people who don't check their email as often.

Cons

I honestly have nothing negative to say. Issues have been fixed over the years and the company seems to listen to customer feedback.

“Flexible HR communication”

Pros

It is easy to use and works really well for my needs. I don't have the typical sales role that I believe this platform is usually used for. Instead, I work in Human Resources and use it as a recruiting tool as well as for communicating with employees.

Cons

Platform works well although integration with BambooHR would make it easier to add and remove employees.

“efficient employee updates”

Pros

Adding contacts and using the platform is simple. It works well for our internal communication needs and lets me keep employees updated on company events without waiting for them to check their email.

Cons

Mobile app could use some improvement because it feels less simple than the Windows web portal. Managing and modifying groups could also be easier.

“Scheduled mass texting”

Pros

Platform is easy to use and quick to set up. I really like being able to send mass texts and schedule messages in advance. The contact management tools and templates have saved me time and the delivery rates have been strong. It is helpful for organizations that need to communicate consistently with large groups.

Cons

Pricing can become expensive as the contact list grows and some advanced features require an upgrade.

“feasible customer database upload”

Pros

The website is easy to work with. I was able to upload our customer database to the platform which made it very simple for me to start contacting customers from the first day.

Cons

I have no complaints about the product. We use it to contact customers about sales events and promotions and it has been a great company to work with.

“Simple bulk messaging”

Pros

For me it is really easy that I can send messages to many contacts at once. The platform is user-friendly and easy to manage and I can also access the other tools easily to reach more contacts.

Cons

Plan prices should be lower and I would also prefer the account to remain active rather than being deactivated.