Dealertrack DMS
Last Updated
Key Takeaways
Generated from the text of customer reviews
Dealertrack DMS is a cloud-based dealer management system connecting accounting, parts, service, and business office functions for auto dealerships. Dealership controllers, accounting staff, and service managers use it daily, and multi-rooftop dealer groups benefit the most. Users consistently note its ease of use, while some cite difficulty in accessing monthly reports. Recent updates include AI-powered fraud detection.
Our Verdict
Dealertrack DMS is a practical choice for franchised and independent dealer groups running several departments under one system. It fits multi-location groups needing consolidated accounting more than single-store operations wanting deep customization. Pricing is quote-based and scales with dealership size, offering reasonable value for growing groups. We recommend it for multi-rooftop operations prioritizing consistency over customization.
Dealertrack DMS Specifications
- Invoicing & Billing
- Accounting & Payroll Integration
- Inventory Management
- Work Order Management
What Is Dealertrack DMS?
Dealertrack DMS is an operations platform backed by Cox Automotive that combines the core functionality of a DMS with modern cloud technology. Rather than requiring businesses to replace their existing technology stack, it is designed to connect with the digital solutions they already use. Its open architecture allows data to move between systems, helping teams work across connected applications instead of maintaining separate processes.
The platform also uses flexible, connected technology designed to adapt to different business needs. This makes Dealertrack DMS a practical option for organizations looking to modernize their technology infrastructure while maintaining the systems and workflows that already support their operations.
What Is Dealertrack DMS Best For?
The software is best known for its accounting capabilities, which give dealerships a clearer view of their financial position. Its accounting application provides users with up-to-date insight into transactions, account balances, and dealership performance while making reconciliation and month-end closing easier. This makes it particularly useful for dealership teams that need to identify financial issues without waiting for period-end reviews. By bringing current financial information into the accounting workflow, Dealertrack DMS helps teams respond to issues sooner and make more informed financial decisions.
How Much Does Dealertrack DMS Cost?
Dealertrack DMS cost is estimated to fall between $2,500 and $8,000/dealership/month, according to industry benchmarks for comparable dealership management systems.
In addition to the base subscription costs, dealerships should account for the following potential expenses:
- Implementation: $5,000–$25,000, depending on dealership size, number of locations, configuration requirements, and deployment complexity
- Data Migration: $2,000–$10,000, depending on the volume and complexity of dealership records transferred from an existing DMS
- Staff Training: $1,000–$10,000, depending on the number of departments, users, and training requirements
- Third-Party Integrations: $2,000–$15,000, depending on the number and complexity of integrations with dealership applications, OEM systems, and other connected platforms
- Additional Modules And Services: $500–$5,000+/month, depending on selected options such as analytics, document management, parts and vehicle tools, and service dispatching
Disclaimer: Pricing references are based on publicly available third-party information and industry benchmarks. Actual costs may vary.
Dealertrack DMS Integrations
The software supports integration with multiple systems and platforms, such as:
- VinSolutions
- Dealer.com
- Xtime software
- vAuto Provision
How Does Dealertrack DMS Work?
Here's how you can get started with the software:
- Log in to the Dealertrack DMS portal from any device
- Configure dealership settings, departments, and user access during onboarding
- Enter vehicle inventory, parts, and customer records into the system
- Create deals, repair orders, and purchase orders from the task consolidation screen
- Process credit applications and submit them to connected lenders
- Track work-in-progress on open repair orders and purchase orders
- Reconcile accounts and review dealership performance through flexible reporting
- Consult with a ‘Performance Manager’ to review results and adjust workflows
Who Is Dealertrack DMS For?
Dealertrack DMS serves the following:
- Franchised new-vehicle dealerships
- Independent used-vehicle dealers
- Multi-rooftop dealer groups
- Import brand dealerships
- Domestic brand dealerships
Dealertrack DMS Use Cases
Based on our analysis of user feedback and Dealertrack DMS features, we have identified key scenarios where this software is a good fit for auto dealerships:
1. Multi-Rooftop Dealer Groups Consolidating Accounting Across Stores
Dealer groups running several locations can use Dealertrack's consolidated accounting and intercompany accounting tools to reconcile financials without switching between store-level systems. This is particularly helpful for controllers overseeing multiple rooftops, where manually combining separate ledgers each month creates delays. Plus, teams can centralize this process to shorten close times and give leadership a single view of group-wide performance.
2. Dealer Groups Strengthening Compliance And Fraud Protection In Every Deal
Dealertrack DMS helps dealerships run credit checks, send deals to lenders, and apply fraud protection checkpoints within the same workflow used to close a sale. Finance staff at franchised stores can rely on this capability to keep contracts compliant without adding extra steps or separate software. The result is a deal process that stays consistent regardless of which team member is handling it.
3. General Managers Needing Multi-Store Visibility From A Mobile Device
Executives overseeing several locations can use Dealertrack DMS to check store-level activity from a phone or tablet instead of returning to a desktop at each site. This suits multi-store leadership roles where physical presence at every rooftop is not practical day to day. Having that visibility on hand supports faster decisions when issues come up between visits.
4. Dealer Groups Relying On Dedicated Performance Managers For Ongoing Growth
Dealer groups can lean on their assigned 'Dealertrack Performance Manager' to review analytics, flag missed opportunities, and guide campaign strategy rather than handling that analysis internally. This fits dealerships that want ongoing, hands-on guidance built into their DMS relationship rather than a self-service-only tool. Over time, this support can help dealer principals treat the DMS as a growth partner rather than just software.
Is Dealertrack DMS Right For You?
Dealertrack DMS is right for auto dealerships that want one system connecting accounting, parts, service, and the business office without heavy third-party integration fees. The platform has earned the 2025 'Dealers' Choice Gold Award' and has been recognized in the DrivingSales 2023 ‘Dealer Satisfaction Awards’, reflecting sustained client satisfaction across its dealer network.
The software caters to diverse clientele globally, including BMW of Visalia, Carriage Auto Group, Atlantic Chevrolet, and Patriot Auto Group. This reflects the software’s ability to support the operational needs of dealerships across different automotive business environments.
Need help determining whether Dealertrack DMS is the right fit for your dealership? Speak with us at (661) 384-7070.
Dealertrack DMS Features
Inventory Management
Dealertrack's 'Aging Inventory Tool' empowers dealers to track parts by how long they have sat in stock, spotting slow-moving items before they turn into a loss. Staff can generate a parts return directly from the aging report in one click, instead of cross-referencing separate records. This keeps parts inventory turning over and protects Return On Investment (ROI) without adding manual review steps to a department's routine.
Task Consolidation
With the platform's 'Single View' screen, users can pull lookups, sales entries, purchase orders, and trade payoffs into one place. This helps cut down the number of screens staff need to open during a transaction. Plus, by reducing logins, teams can speed up cash flow management, as employees can move between related tasks without losing their place. This works well for departments juggling several transaction types across a single deal.
Wholesale Parts Management
By offering dedicated tools for wholesale parts operations, the platform helps staff manage bulk orders separately from retail counter sales, keeping both workflows accurate. As wholesale customers often order in volume and expect quick turnaround, Dealertrack DMS's speed and accuracy allow dealers to avoid errors. Additionally, teams can keep this operation distinct from retail parts sales and reduce mix-ups between order types and pricing structures.
Task Progress Monitoring
Dealertracker DMS provides 'Work in Progress' visibility that allows teams to surface every open purchase order and repair order directly on the deal screen. Users can then factor this data into gross calculations. This gives sales and accounting departments a shared, real-time view of a deal's status instead of relying on separate updates. As a result, users can avoid the guesswork of tracking open items manually across different systems.
Insights And Reporting
The software's reporting tools let departments measure dealership health with reports tailored to their specific metrics rather than a single fixed template. This capability enables managers to identify where a location or department is underperforming before it affects the bottom line. Furthermore, Dealertracker DMS's customizable reporting supports decisions at both the individual store and dealer group level.
Pros And Cons of Dealertrack DMS
Pros
Multiple-lender submissions speed up credit processing for dealerships
A broad DMS feature set supports more dealership workflows in one system
Frequent updates can improve usability as dealership needs change
Application sorting makes funding simplifies workflows tracking and management
Simple repair orders and parts tickets help service teams work faster
Cons
Slow mobile performance can delay customer interactions on the lot
Data-center outages can interrupt dealership operations across departments
Limited accessory accounting can leave teams calculating gross profit manually
Dealertrack DMS Reviews
Total 115 reviews
4.4
All reviews are from verified customers
Rating Distribution
5
Stars67%
4
Stars18%
3
Stars10%
2
Stars1%
1
Stars3%
Share your experience
Automotive, 1-10 employees
Less than a year
“convenient credit apps and integration”
Pros
The best part of using this software has been the convenient credit applications along with the way it integrates customer information. Those two features really stand out and make the system useful!
Cons
Getting to the different portals in the software was the part I liked least. It can be pretty confusing at times and leave you feeling a bit lost. Even after learning your way around it there is still a sense that you are trying to figure things out.
Rating Distribution
Ease of use
7
Value for money
6
Customer Support
9
Functionality
8
Automotive, 51-100 employees
More than a year
“organized all in one workflow”
Pros
Having sales, financing and service in one system keeps everything well organized and makes daily work a lot more convenient.
Cons
A major issue with this DMS is how often it crashes. There are times when it stays down for days at a stretch.
Rating Distribution
Ease of use
9
Value for money
8
Customer Support
9
Functionality
8
Automotive, 1-10 employees
More than a year
“simple setup and quick transition”
Pros
Getting started was easy and the integration process was simple which made the transition feel very natural.
Cons
Honestly there is nothing in particular that I dislike about the software overall.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Frequently Asked Questions
What level of support does Dealertrack DMS offer?
The platform offers support through help center and email.
Does Dealertrack DMS have a mobile app?
Yes, it offers a mobile app for iOS devices.
Who are the typical users of Dealertrack DMS?
Sevral users, including Independent used-vehicle dealers, domestic brand dealerships, franchised new-vehicle dealerships, Import brand dealerships, and multi-rooftop dealer groups, benefit from Dealertrack DMS.
What other apps does Dealertrack DMS integrate with?
The platform supports integration with Dealer.com, vAuto Provision, VinSolutions, and Xtime.
Does Dealertrack DMS offer an API?
Dealertrack DMS does not publicly disclose detailed API documentation.
What types of pricing plans does Dealertrack DMS offer?
The software's price is estimated to range between $2,500 and $8,000/dealership/month. You can request a personalized Dealertrack DMS price quote now.
What language does Dealertrack DMS support?
The Dealertrack DMS software is primarily available in English.