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Overview
PERQ Software provides comprehensive multifamily marketing automation, aiding in lead capture and nurturing. Despite limited customization options for widgets, its ability to increase conversion rates and 24/7 Artificial Intelligence (AI) leasing assistant justify the investment. Overall, PERQ’s strategic automation benefits make it a compelling choice for modern property management success.
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Starting Price
Custom
PERQ Specifications
Customer Relationship Management
Sales and Marketing Automation
Business Intelligence
Inventory Management
What Is PERQ?
PERQ is a comprehensive marketing automation platform specifically designed for the multifamily housing industry. It unifies website conversion tools, conversational AI, and leads nurturing into a single solution to automate the customer journey from the first click to the signed lease. By engaging visitors 24/7 and filtering out unqualified inquiries, PERQ allows leasing teams to focus their efforts solely on ‘agent-ready’ prospects. This software solves the pain point of lead fatigue by handling routine follow-ups and scheduling, ensuring that property management companies can maintain high occupancy rates without increasing their headcount.
PERQ Pricing
PERQ Integrations
The software supports integration with multiple systems and platforms, such as:
- Yardi
- Entrata
- RealPage
- Funnel
- Knock
Who Is PERQ For?
PERQ is ideal for a wide range of users across the real estate industry, including:
- Multifamily property management
- Apartment communities
- Real estate owners
- Residential housing operators
- Leasing agencies
Is PERQ Right For You?
If your property management company struggles with a high volume of unverified leads or lacks the manpower to provide instant responses to prospective renters, PERQ is likely the ideal solution. It stands out in the niche of multifamily marketing by acting as a digital workforce that operates 24/7. The platform's ability to automate cross-channel communication and tour scheduling makes it a powerful asset for enterprise portfolios looking to centralize their leasing operations and improve conversion rates.
Are you still not sure about PERQ and need expert advice to make an informed decision? Reach out to us at (661) 384-7070 now.
PERQ Features
This feature serves as an always-on digital agent that handles inquiries across your website, SMS, and email channels. It uses natural language processing to answer prospect questions instantly, schedule tours, and hand off qualified leads to human agents only when necessary, ensuring your team focuses on closing deals rather than administrative tasks.
PERQ utilizes a predictive pay-per-click strategy that automatically adjusts your advertising spend based on real-time occupancy data. By analyzing demand and vacancy trends, the software optimizes your budget across platforms like Google and social media, reducing waste on ads for units that are already filled while aggressively targeting needs during low-occupancy periods.
This suite of interactive widgets transforms static property websites into engaging experiences. Through quizzes, calculators, and assessments, the software captures visitor data and provides personalized recommendations. This ‘next best action’ technology keeps prospects on your site longer and guides them through the rental journey, significantly increasing the likelihood of a tour request.
The platform automates the long-term follow-up process for leads that are not yet ready to rent. Using personalized SMS and email sequences, PERQ stays in touch with prospects based on their move-in timeline. It also automatically reactivates ‘cold’ leads from your database, turning old inquiries into new opportunities without requiring manual effort from your staff.
