GoToWebinar

What Is GoToWebinar?

GoTo Webinar allows firms to deliver live and recorded online training, lectures, conferences, and employee sessions. The platform allows organizations to schedule events and create custom registration forms to gather attendees’ information even before an event starts. It also provides teams with various engagement tools, including polls and Q&A sessions to involve attendees during live sessions. Additionally, the software includes attendance and engagement reports to let users review the participation and performance of learners during sessions.

What Is GoToWebinar Best For?

The software is well known for its GoTo Stage capability, which gives organizers a dedicated channel for publishing recorded webinars and keeping them available for later viewing. It allows organizers to publish sessions from their account and monitor viewing activity, including watch time and total views. GoToWebinar lets organizers measure whether recorded sessions continue attracting and engaging viewers after the original event.

How Much Does GoToWebinar Cost?

The starting price of the software is $69/month. This package, known as the Reach plan, includes various features, such as automated email reminders and reporting and analytics. Additional GoToWebinar pricing tiers are as follows:

• Elevate – $129/month
• Complete – Custom pricing

Besides the fixed subscription charges, users should also account for additional prices to consider the total cost of ownership. It includes, but is not limited to, the following:

• Implementation And Setup: Typically costs $500–$3,000, depending on webinar and account setup
• User Onboarding And Training: Might add up to $300–$2,000, based on the number of hosts and participants involved
• Third-Party Integrations: Could range from $500–$5,000, influenced by the complexity of integrations
• Custom Branding And Configuration: Often falls around $500–$3,000 for branding requirements and workspace customization
• Data Migration: Generally costs $500–$3,000, with expenses varying according to the existing webinar data and volume
• Ongoing Administration: Around $500–$3,000 annually for a potential allowance for user management and platform administration needs

Disclaimer: The pricing is subject to change.

GoToWebinar Integrations

The platform integrates with multiple systems, such as:

• Zoho Analytics
• Zendesk
• Salesforce Engage software
• ServiceNow HR
• HubSpot CRM software
• Freshsales
• Hansen

How Does GoToWebinar Work?

Here's how you can get started with the platform upon logging into the system:

• Create a webinar by adding details, including title, date, time, and description
• Setup the registration page to collect potential attendees’ information
• Set invitation and reminder emails to keep registrants informed before the webinar
• Assign presenters and update the session settings before making the event available to attendees
• Use polls, Q&A, and surveys during the session to engage with learners
• Review attendee reports and registration data after the event to analyze the participation of attendees
• Publish recorded webinars through GoTo Stage so learners can attend sessions even after an event ends

Who Is GoToWebinar For?

The software is used in various industries and sectors, including:

• Consultation
• Education
• Finance
• Accounting
• Human resources
• Banking

GoToWebinar Use Cases

Based on the system’s existing capabilities, we have identified several scenarios where the platform can fit specific learning and development requirements:

Employee Training Across Distributed Teams

It gets difficult for organizations that conduct repetitive employee training to bring teams from different departments together physically. This is particularly relevant for compliance briefings or professional development sessions delivered to employees working from different locations. GoToWebinar software provides such organizations with pre-recorded sessions to accommodate employees who cannot attend at the scheduled time. It allows firms to make sure that all their employees get the relevant training sessions.

Live Product Demonstrations For Prospective Buyers

The platform helps sales teams that need to demonstrate a product to potential clients without arranging individual meetings for every interested buyer. A similar or repetitive demonstration can bring multiple prospects into the same session, while the platform allows presenters to address questions as they arise. It is specifically relevant for software vendors with products that require explanation before purchase.

Marketing Teams Measuring Webinar Registration Sources

When a company promotes the same educational event through several acquisition channels, it gets difficult for the firm to identify which source actually generated registrations can become difficult. The system allows teams to associate registrations with their promotional sources. It lets marketing teams analyze where webinar interest originated and use those findings when planning any similar event campaigns.

Organizations Building A Public Webinar Content Library

The software’s GoTo Stage tool helps organizations that produce educational webinars regularly but want those sessions to remain discoverable even after the original event ends. Instead of treating every webinar as a one-time broadcast, the system allows teams to maintain a dedicated channel where prospects or learners browse published sessions. It lets organizations build a library around similar educational topics or professional knowledge.

Event Teams Collecting Detailed Registrant Information

GoTo Webinar is useful for training or education teams that need more information from attendees before accepting them into an online session. It allows hosts to configure registration requirements around the information the organizer needs to collect. Additionally, the platform provides teams with quizzes when registration itself needs an assessment component. It is suitable for professional training programs where organizers need to understand the audience before the event begins.

Is GoToWebinar Right For You?

GoTo Webinar might be an ideal solution for organizations running repetitive training sessions or large virtual events. It supports sessions for up to 3,000 participants and includes various security measures, including encryption. The software follows SOC 2 Type II, SOC 3, and GDPR compliance regulations to secure confidential user data. Trusted by various companies, such as Deloitte and St. John’s University, the platform is capable of meeting the needs of growing organizations.

The latest industry trends show that on-demand access is becoming a standard part of webinar programs. GoToWebinar is keeping pace with these trends through its pre-recorded webinars and GoTo Stage tools that allow organizations to make training and educational sessions available beyond their scheduled live delivery.

Still have confusion about the GoToWebinar software? Contact us at (661) 384-7070 for further guidance.