Badger Maps

Lasso lets field reps drag a selection area on the map and quickly add multiple nearby accounts into a route instead of selecting each stop manually. It is mainly used when planning clustered visits in dense territories where speed and geography matter. This becomes especially useful for reps managing many accounts in a single day where quick route building directly impacts time spent in front of customers.

Badger Maps features a Route Optimization tool that arranges multiple stops into the most efficient driving order and supports long daily routes for field sales teams. It helps reduce unnecessary travel between accounts and is commonly used in roles where reps cover wide geographic regions. For teams with heavy travel schedules, it directly impacts how many customer visits can be completed in a day.

Route Mode gives reps a structured daily visit sequence so they can follow planned stops without constantly switching views or reworking schedules. It is useful for maintaining consistency in execution-heavy sales roles where daily visit discipline matters. In practice, it helps field reps stay aligned with planned customer coverage throughout the day.

Color and Filter tools allow users to segment accounts using CRM data like revenue size, account type, or visit history and visualize them directly on the map. This helps reps quickly identify which customers deserve priority during limited travel time. It is often used in upsell or cross-sell situations where account prioritization affects revenue outcomes.

Teams functionality supports managers in assigning territories, adjusting account distribution, and reviewing field activity across multiple reps. It is especially relevant in growing sales organizations where territory imbalance can lead to missed accounts or uneven workloads. Managers can use it to understand coverage gaps and how effectively regions are being worked.

Check-Ins allow reps to log visit details, notes, and photos during or after customer meetings, which then sync back to the CRM. This reduces gaps between field activity and CRM records, especially in fast-moving sales environments. Managers can rely on these updates to review visit frequency and understand how often key accounts are being engaged.