Anonymous
Computer Software, 500+ employees
More than a year
“Easy segmentation module tool”
Pros
One of the best parts of it for me has been the segmentation module. I've used it for mobile apps and connecting it with both the backend and mobile side was very easy. Running promotions through in-app notifications and push notifications is also very convenient. It also covers text messaging, chat, marketing campaign management and user behavior analysis very well.
Cons
Honestly I've been using�it�for the last five years and have been happy with everything.�It�has helped me a lot especially when�it�comes to custom behavior analysis.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
8
Functionality
10
Alex T.
Computer Games, 11-50 employees
More than a year
“automate customer engagement”
Pros
CleverTap comes with a lot of functionality and the journeys feature is especially useful. Setting up automated systems to engage with customers is very easy and works very well.
Cons
I honestly don't have any complaints about�it.�It�has been a much better solution than the platform we were using before.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
8
Moran G.
Consumer Services, 51-100 employees
More than a year
“Complete real time analytics platform”
Pros
From the first campaigns onward, CleverTap has impressed me with how complete its feature set feels. The real-time analytics for tracking user behavior are outstanding and the visual reports it generates are incredibly helpful for improving customer retention. The ready-to-use templates also make it much faster to launch campaigns. On top of that, setting up customized promotional messages and connecting them with push notifications is very easy which really helps with accurate and even more refined targeting.
Cons
Because the interface is so simple and the entire setup process flows so well, any minor downsides hardly feel noticeable.
Rating Distribution
Ease of use
8
Value for money
10
Customer Support
10
Functionality
10
Sara A.
Food & Beverages, 500+ employees
Less than a year
“editable templates are a game changer”
Pros
Putting campaigns together in it is very easy thanks to the editable templates which make it fast to create and launch targeted outreach across multiple communication channels. One thing I really appreciate is how it lets us choose the right roadmaps and handle different customer segments without much hassle. The visualization features are also very useful for maintaining continuity in customer relationships and the retargeting option within a defined time frame helps us grab customers' attention while collecting detailed and valuable data we can actually use.
Cons
I don't really have any major complaints though I'd still welcome improvements in�its�ability to route campaigns across social media and capture even more data.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
8
Kim O.
Apparel & Fashion, 1-10 employees
Less than 6 months
“total scam!”
Pros
They brought me in for backend work where I was supposed to click a button on prewritten positive 5-star product reviews. The job required 120 clicks per day and I was told I would be paid for doing that.
Cons
Things went downhill when they started talking about lucky orders which were supposed to pay 20 times the commission. I was told that when one came up, I had to cover the cost first and would get reimbursed after the 120 clicks were completed. The first lucky order cost me 6,900.00 and then a second one came up where they demanded another 10,100.00. I simply cannot afford that and now they are saying that if I do not pay�it, I will lose the 10,000.00 I have already put in. This feels like a complete scam. I am out 10,000.00 USD and since I am in Canada, that is about 13,500.00 they now owe me and refuse to return. The trainer and the customer service representative should be held accountable as well. I wish I could upload the screenshots of the nonsense they have been sending me. Do not trust�this company. They will take your money and disappear and you will get nothing back. I am starting a formal investigation with my local police tomorrow. Please learn from my mistake and stay far away from�it.
Rating Distribution
Ease of use
2
Value for money
1
Customer Support
1
Functionality
1
Anirban S.
Education Management, 500+ employees
Less than a year
“Easy cross channel campaign tool”
Pros
Running campaigns across SMS, WhatsApp and push notifications has been very easy and the segmentation is impressively accurate. It also supports multiple vendors for SMS, WhatsApp, email and RCS which gives us the flexibility to pick the most cost-effective options while still tracking performance across every source using callback reports.
Cons
A drawback is that push notification delivery can be a bit weak on Android phones from certain Chinese manufacturers. Because of that, push campaigns become less effective and we end up depending more on higher-cost channels like SMS and WhatsApp.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
10
Functionality
8
Shreyas P.
Internet, 500+ employees
Less than a year
“Responsive team!”
Pros
One thing that really stands out is how responsive the CleverTap team is. Plus the platform itself is very user friendly and comes packed with many strong features and options. The interface is simple to navigate and makes campaign setup very convenient.
Cons
Campaign reports are currently shared by email in CSV format which feels a bit limiting.�It�would also be better if they offered a mobile app and made the overall experience more interactive.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
8
Anonymous
Financial Services, 11-50 employees
Less than a year
“one place for multi channel messaging”
Pros
This tool has been proven very useful for sending SMS, push notifications, emails and customer-specific messages based on the campaigns we set up. It handles targeted communication well and helps reach customers through different channels from one place.
Cons
The interface feels a bit complex at times and finding the exact reports you need can sometimes be difficult.
Rating Distribution
Ease of use
8
Value for money
10
Customer Support
10
Functionality
10
Akshata B.
Information Technology and Services, 11-50 employees
More than a year
“Great user activity tracking tool”
Pros
It does a very good job with user tracking, campaign management, notifications and keeping track of user activity overall.
Cons
An issue is that the FCM token is missing for some users and�it�also doesn't support web applications.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
8
Functionality
10
Anonymous
Marketing and Advertising, 51-100 employees
Less than 6 months
“smart marketing automation alternative”
Pros
CleverTap does a very great job of engaging and retaining users through smart marketing automation. It feels like a very strong alternative to the bigger platforms in this space.
Cons
The analytics side is good but I still think�it�could be broader.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Sagar B.
Supermarkets, 500+ employees
More than a year
“Simplifies daily work”
Pros
Using CleverTap has made daily work much simpler and the platform is easy to use. On top of that, the customer support team has been very helpful whenever needed.
Cons
One limitation is with sending the same push notification multiple times. There isn't a one-click option for that so each schedule has to be set up manually.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
9
Functionality
6
Deepa K.
Information Technology and Services, 500+ employees
Less than a year
“Multichannel targeting boosts user retention”
Pros
This software makes user engagement much more manageable especially with its multichannel targeting capabilities. Building custom segments is quick and handling high-volume campaigns is easy. Because of that, we've been able to improve user retention noticeably.
Cons
The biggest downside is the price since�it�costs quite a bit more than many other tools. Another limitation is that after a journey is published, the trigger and segmentation nodes cannot be modified.
Rating Distribution
Ease of use
9
Value for money
6
Customer Support
9
Functionality
6
Jaya B.
Consumer Services, 500+ employees
More than a year
“effective push notification reach tool”
Pros
The push notifications do a good job of reaching consumers effectively which is a strong plus.
Cons
Scheduling push notifications feels a bit slow so setting up communication ends up taking more time than expected.
Rating Distribution
Ease of use
9
Value for money
8
Customer Support
9
Functionality
8
Anonymous
Health, Wellness and Fitness, 500+ employees
Less than a year
“Packed with the best features”
Pros
One of the strongest things about CleverTap is the wide range of features it offers especially the personalized experience it provides for push notifications.
Cons
something that feels lacking is that a few formatting features are still missing, such as making text bold or using different scripts and styles.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
8
Madhawan M.
Aviation & Aerospace, 500+ employees
More than a year
“amazing support team”
Pros
Getting it up and running was easy and the customer support team was very helpful throughout the process. It also comes with many useful tools.
Cons
The technical specifications could be improved and the documentation could definitely be better.
Rating Distribution
Ease of use
9
Value for money
8
Customer Support
9
Functionality
8
Monica S.
Banking, 1-10 employees
Less than 6 months
“scales with your business”
Pros
It's a platform that can grow right along with your business as your needs expand.
Cons
Getting�it�set up was difficult when working with hybrid languages.
Rating Distribution
Ease of use
8
Value for money
10
Customer Support
10
Functionality
10
Anonymous
E-Learning, 500+ employees
Less than a year
“powerful behavioral insights”
Pros
Getting started with CleverTap is pretty easy though there's still room to make it even better. The behavioral insights are very useful and the built-in support for multichannel marketing helps make the most of the resources already available.
Cons
The Mixpanel integration is still in beta and once that's fully ready,�it�will be able to deliver the best of both worlds.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
8
Anshuman S.
Hospitality, 500+ employees
More than a year
“User friendly funnel building tool”
Pros
The interface is very user-friendly and the best part about CleverTap is how easy it is to build funnels within the platform.
Cons
Customer support tends to be quite slow and often lacks a proper technical understanding of the product which usually turns conversations into long back-and-forths without any real resolution. The product documentation also isn't consistently up to date. We recently tried implementing the web push feature and because of outdated docs and a poorly informed support team, the process ended up taking an entire quarter.
Rating Distribution
Ease of use
9
Value for money
8
Customer Support
7
Functionality
6
Rodrigo A.
Financial Services, 51-100 employees
More than a year
“valuable customer insights”
Pros
Once you're familiar with how it works, it's very easy to use and the insights it provides are really valuable for understanding customers better.
Cons
Overall everything works well. The only downside is that deleting events has to be handled by the technical team instead of being something you can do yourself.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
8
Functionality
10
Krish S.
Sports, 500+ employees
Less than a year
“makes user onboarding easy”
Pros
The interface looks very good and bringing new users on board is easy and simple.
Cons
It�can be quite buggy at times and the load times need to be faster to make the overall experience better.
Rating Distribution
Ease of use
9
Value for money
8
Customer Support
9
Functionality
6