CleverTap: Pricing, Free Demo & Features

Name: CleverTap
Price: 75 USD
Rating: 4.4 (25 reviews)

Last Updated Jun 5, 2026

Overview

CleverTap helps businesses improve customer engagement with omnichannel messaging, behavioral analytics, journey orchestration, and AI-powered personalization. While the initial setup may take some time, its segmentation and retention tools support targeted user experiences. Overall, it is a reliable solution for marketing teams and digital brands seeking stronger customer retention.

Overall Rating

Based on 25 users reviews

4.4

All Reviews

Rating Distribution

Positive

92%

Neutral

Negative

Starting Price

$75

per month

CleverTap Specifications

Campaign Management
Customer Segmentation
Email Marketing
Analytics and Reporting
Marketing Automation
Alerts/Notifications
Mobile Marketing
A/B Testing
ROI Analysis
CRM Integration

View All Specifications

What Is CleverTap?

CleverTap is an all-in-one customer engagement software platform designed for businesses across industries such as e-commerce, subscriptions, financial services, and gaming. It combines customer data and analytics, experimentation and optimization, personalization, and campaign orchestration, along with omnichannel messaging capabilities like push notifications, email, SMS, and in-app messaging.

The platform also includes AI-driven features for segmentation and decision-making. It helps organizations understand user behavior, deliver targeted experiences, and manage customer engagement through a unified system.

What Is CleverTap Best For?

CleverTap is best known for real-time behavioral analytics that support personalized customer engagement. It is best suited for marketing, growth, and product teams in e-commerce, fintech, gaming, streaming, travel, and food tech businesses. It commonly fits organizations managing mobile app users, lifecycle campaigns, and retention-focused communication. CleverTap can help teams understand user actions, segment audiences more accurately, reduce generic messaging, and coordinate engagement across digital channels.

How Much Does CleverTap Cost

CleverTap pricing starts at $75/month. This basic plan, known as Essentials, includes omni-channel campaigns, audience segmentation, experiments, measurement, and optimization for up to 5,000 MAU. Further pricing tiers of the software include the following customizable plans:

Advanced
Cutting Edge

In addition to the base subscription cost, organizations should account for the following estimated expenses:

Implementation And Onboarding: $500–$5,000 for basic Essentials setup; $5,000–$25,000 for larger Advanced or Cutting Edge deployments with multiple channels, campaigns, and user journeys
Integration Services: Around $10,000 for advanced integration needs, based on AWS Marketplace’s listed CleverTap Integration Services cost
Paid Add-Ons: Estimated at 10%–20% of the base plan cost, depending on the selected add-ons and business use case
Higher MAU Tiers And Data Usage: Estimated overage pricing starts at $1.50 per additional 100 MAUs, calculated as 1.2 times the $1.25 base price per 100 MAUs
API, SDK, And Third-Party Integrations: $2,000–$15,000, depending on the number of integrations, attribution tools, data pipelines, and technical resources required
Custom AI And Personalization Setup: $5,000–$30,000 for enterprise-level setup involving predictive segmentation, real-time product recommendations, next-best-action tools, and advanced campaign intelligence

For accurate pricing based on your organization’s needs, it’s recommended to request a custom CleverTap pricing estimate.

Disclaimer: The pricing is subject to change.

CleverTap Integrations

The software supports integration with multiple systems and platforms, such as:

Shopify software
AppsFlyer
Segment
SendGrid
Twilio software
Apsalar
Tune

How Does CleverTap Work?

Here's how you can get started with the software:

Log in to the CleverTap dashboard and set up the workspace for customer engagement activities
Add the CleverTap SDK to a website or mobile app to start collecting user behavior data
Create user segments based on actions, preferences, lifecycle stages, or engagement patterns
Build campaigns for channels such as push notifications, email, SMS, WhatsApp, in-app messages, or web push
Automate customer journeys to send messages based on user behavior and campaign goals
Personalize communication using audience data, behavioral insights, and AI-supported recommendations
Track campaign performance through analytics, reports, and engagement metrics

Book a free CleverTap demo to learn more about its customer engagement and retention workflows.

Who Is CleverTap For?

CleverTap is ideal for a wide range of industries and sectors, including:

E-commerce
Fintech
Food tech
Travel
Streaming
Gaming
Banking

Vagaro Use Cases

Based on our analysis of user feedback and CleverTap’s capabilities, we have identified key scenarios where this software is a good fit for marketing, growth, and product teams:

Mobile App Teams Managing Post-Signup Retention

Mobile-first businesses can use CleverTap to track how users behave after app installation, registration, or first activity. Reviews highlight the platform’s value for segmentation, funnels, analytics, and notification workflows. This makes it a useful fit for teams that need to understand user activity and manage engagement across different lifecycle stages.

Marketing Teams Running High-Volume Customer Campaigns

Marketing teams managing large customer bases can use CleverTap to organize audience communication across multiple channels. Users highlight its ability to support mass communication, campaign tracking, and customer engagement workflows. This makes it suitable for teams that need to stay connected with users through timely and targeted communication.

E-Commerce Brands Managing Repeat Customer Journeys

E-commerce businesses can use CleverTap to manage customer communication across browsing, cart activity, purchases, and re-engagement cycles. The platform supports audience grouping based on customer behavior and helps teams manage campaigns across different digital touchpoints. This makes it suitable for brands focused on repeat purchases, retention, and personalized customer journeys.

Subscription And Streaming Platforms Tracking User Activity

Subscription and streaming businesses can use CleverTap to monitor how users interact with content, campaigns, and digital experiences over time. Feedback shows that analytics, segmentation, and journey tracking are useful for understanding active, inactive, and returning users. This makes it a good fit for teams managing ongoing engagement and retention across large user bases.

Financial Services Teams Managing Lifecycle Communication

Financial services teams can use CleverTap to manage communication across onboarding, account activity, reminders, and product usage journeys. The platform supports behavior-based audience grouping and campaign orchestration for different customer stages. This makes it suitable for fintech and banking teams that need structured, timely communication across the customer lifecycle.

Is CleverTap Right For You?

If you are a business aiming to manage customer engagement while maintaining strong data privacy and security standards, CleverTap may be a suitable option. It is designed for organizations that want to use customer data responsibly while delivering personalized experiences across industries like e-commerce, subscriptions, financial services, and gaming.

CleverTap complies with global standards, including GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, with security measures such as data encryption and controlled access. It may be a good fit for teams that prioritize both customer engagement and regulatory compliance in a single platform.

Still doubtful if CleverTap software is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.

CleverTap Features

Customer Data And Analytics

CleverTap provides capabilities to understand customers by analyzing user behavior and deriving actionable insights. The platform collects and manages customer data to offer a unified view, helping teams identify patterns, track engagement, and make informed decisions that improve overall customer experiences and long-term value.

See How It Works

Experimentation And Optimization

The platform enables teams to experiment and optimize customer engagement strategies through structured testing and analysis. It supports data-driven improvements by allowing businesses to evaluate different approaches, measure outcomes, and refine campaigns to achieve more effective engagement and better performance over time.

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Personalization

CleverTap allows businesses to tailor personalized customer experiences based on user behavior and preferences. The software uses data insights to deliver relevant interactions, helping organizations engage customers with the right content at the right time while enhancing overall satisfaction and engagement.

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Campaign Orchestration

The platform supports campaign orchestration by enabling businesses to manage and coordinate customer engagement efforts across multiple channels. It helps teams design and execute structured communication strategies, ensuring consistent messaging and improved interaction across various touchpoints throughout the customer lifecycle.

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AI Capabilities (CleverAI)

CleverTap incorporates AI-driven capabilities to enhance customer engagement through automation and predictive insights. The software uses AI to support segmentation, decision-making, and personalization, helping businesses deliver more relevant experiences while improving efficiency and enabling more strategic, data-informed customer interactions.

See How It Works

Pros And Cons of CleverTap

A quick look at CleverTap's strengths and weaknesses to
help you decide if it's the right fit

Pros

Strong analytics for campaign optimization
Accurate segmentation across multiple channels
Useful automation for customer journeys

Cons

Performance can be slow under load/peak hours
Some features need improvement

CleverTap Pricing

An overview of CleverTap pricing plans to help you
choose the best option for your team and budget.

Essentials	Advanced	Cutting Edge

Curate your Audience Experiment, Measure and Optimize Craft Omni-Channel Experiences	Everything in Essentials+ Automate Segmentation Run Advanced Analytics Use Premium Engagement Channels Win with Hyper-Personalization Grow With a Scalable. Interoperable Platform	Everything in Advanced + Predictive Segmentation Simplify Execution Add Intelligence to your Campaigns Deliver real time product recommendations

Disclaimer: The pricing details were last updated on Aug 21, 2026 from the vendor's website. Please contact us for a tailored pricing list.

CleverTap Reviews

Insights from real users on CleverTap’s features,
performance, and overall experience.

Total 25 reviews

4.4

All reviews are from verified customers

Rating Distribution

Stars

60%

Stars

32%

Stars

Share your experience

Anonymous

Computer Software, 500+ employees

More than a year

5.0

March 2026

“Easy segmentation module tool”

Pros

One of the best parts of it for me has been the segmentation module. I've used it for mobile apps and connecting it with both the backend and mobile side was very easy. Running promotions through in-app notifications and push notifications is also very convenient. It also covers text messaging, chat, marketing campaign management and user behavior analysis very well.

Cons

Honestly I've been using�it�for the last five years and have been happy with everything.�It�has helped me a lot especially when�it�comes to custom behavior analysis.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Alex T.

Computer Games, 11-50 employees

More than a year

5.0

January 2026

“automate customer engagement”

Pros

CleverTap comes with a lot of functionality and the journeys feature is especially useful. Setting up automated systems to engage with customers is very easy and works very well.

Cons

I honestly don't have any complaints about�it.�It�has been a much better solution than the platform we were using before.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Moran G.

Consumer Services, 51-100 employees

More than a year

5.0

December 2024

“Complete real time analytics platform”

Pros

From the first campaigns onward, CleverTap has impressed me with how complete its feature set feels. The real-time analytics for tracking user behavior are outstanding and the visual reports it generates are incredibly helpful for improving customer retention. The ready-to-use templates also make it much faster to launch campaigns. On top of that, setting up customized promotional messages and connecting them with push notifications is very easy which really helps with accurate and even more refined targeting.

Cons

Because the interface is so simple and the entire setup process flows so well, any minor downsides hardly feel noticeable.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

View All 25 Reviews

Frequently Asked Questions

Quick answers to common questions to help you better understand the product, features, and services.

Does CleverTap offer an API?

Yes, CleverTap offers an API.

Who are the typical users of CleverTap?

CleverTap features are used by organizations across a wide range of industries and sectors, including food tech, e-commerce, and fintech.

What language does CleverTap support?

CleverTap primarily supports English, French, Spanish, and Hindi.

What types of pricing plans does CleverTap offer?

CleverTap price starts at $75/month. It also includes two customizable plans. An Advanced and a Cutting Edge plan. Get a detailed CleverTap cost breakdown tailored to your specific requirements.

Does CleverTap have a mobile app?

No, CleverTap does not offer a dedicated mobile app.

What level of support does CleverTap offer?

CleverTap offers support through phone and email.

What other apps does CleverTap integrate with?

CleverTap integrates with different systems and platforms, including Segment, Shopify software, and AppsFlyer.

Overview

Overall Rating

Rating Distribution

Starting Price

$75

CleverTap Specifications