Mailchimp Software Reviews
Total 4172 reviews
4.5
All reviews are from verified customers
Rating Distribution
5
Stars62%
4
Stars31%
3
Stars5%
2
Stars1%
1
Stars0%
Satisfaction score
Ease of use
9
Value for money
9
Customer Support
9
Functionality
9
Hospitality, N/A employees
More than a year
“Convenient newsletter builder”
Pros
Creating newsletters with the drag-and-drop builder feels very visual and easy and it makes putting together attractive emails about our latest offers really simple.
Cons
Costs jump quite a bit once you go over certain subscriber limits. Handling several audience lists can also become confusing fast and it's pretty easy to end up with duplicate contacts.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
10
Computer Software, N/A employees
Less than 6 months
“Great email marketing toolkit”
Pros
This platform is easy to use, offers helpful automation and connects with a wide range of integrations. It works really well for basic email campaigns and the analytics cover pretty much everything most users will need. The free plan and lower-volume pricing also offer good value.
Cons
It has been a strong fit for most of what we need but once you start looking at more advanced setups, it may not cover every requirement and the pricing can start to add up.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
8
Functionality
8
Computer Software, N/A employees
Less than a year
“reliable builder and quick crm sync”
Pros
Being able to switch templates without the whole thing acting up is a huge improvement over the software we used before. The CRM integration was also really easy. I honestly expected to spend hours, maybe even days, trying to get it working but it connected right away.
Cons
Having to delete all those pointless AI suggestions in it every single time is incredibly frustrating. I also do not understand why there is no free version for testing things out first. That is really annoying. There was even one occasion when the unsubscribe link failed and I had to manually go through every user one by one to remove them myself. On top of that, the reporting feels far too basic for the amount we are paying which makes it hard to justify the cost.
Rating Distribution
Ease of use
8
Value for money
7
Customer Support
8
Functionality
8
Arts and Crafts, N/A employees
Less than 6 months
“campaign setup and analytics win”
Pros
Creating a campaign feels really easy and getting around the platform is simple. it gives me all the analytics I need to keep building campaigns that perform well.
Cons
There isn't much for me to complain about. I don't have any negatives to point out right now. I've been using it for around 6 months and it feels like I'm really making the most of it.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Consumer Services, 11-50 employees
“Custom layouts that match brand identity”
Pros
It has been a pleasure to use because it lets me build emails that match my brand perfectly.
Cons
Getting everything configured at the beginning can feel a little time-consuming at times.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
10
Functionality
10
Retail, N/A employees
Less than a year
“Simple campaigns that deliver!!”
Pros
Getting started felt very natural and I never had to waste hours trying to figure out where things were. Building campaigns is simple, the templates already look polished without much tweaking and I feel confident that the emails actually go out reliably.
Cons
Cost starts to climb as your subscriber list gets bigger and some of the stronger features are only available on the more expensive plans. It's not enough to make me stop using it but it definitely becomes noticeable once you begin scaling.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
10
Airlines/Aviation, 11-50 employees
“Welcoming platform for all campaign needs”
Pros
A really good platform for marketing and it's very user friendly to work with.
Cons
The only downside is that it comes with a lot of options which can feel a bit overwhelming at times.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
9
Functionality
10
Leisure, Travel & Tourism, N/A employees
Less than a year
“packed with useful features”
Pros
Right away, I appreciated how many features it offers to customers. It's very simple to use and comes with strong options you can tailor to your business or whatever email campaign you're running.
Cons
Honestly, I don't have any complaints about it. It also gives you plenty of value as you move up through the upgrade levels and I've been very happy with it.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Fund-Raising, N/A employees
Less than 6 months
“helpful builder and analytics”
Pros
All the features feel pretty easy. Creating messages is simple and the mail builder is nicely designed for putting emails together. There's also a lot of analytics available, plus useful guidance along the way.
Cons
There's still a bit of a learning curve when setting up your first audience, distribution list and initial templates. The free plan is decent to begin with but it doesn't take long to run into limits on email volume and access to templates.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Music, N/A employees
More than a year
“Perfect templates and imports”
Pros
Having a wide range of ready-made templates was really helpful and being able to import different mailing lists along with customizable databases was a nice benefit.
Cons
The cost for each list and mailer started to add up and our email plan didn't include the customizable features we needed.
Rating Distribution
Ease of use
6
Value for money
5
Customer Support
6
Functionality
7
Legal Services, N/A employees
More than a year
“clean templates keep clients informed”
Pros
Creating polished email templates ahead of time works really well for me especially because it helps keep clients updated even when consultation periods get especially busy.
Cons
One thing I am not happy about is that the more advanced features and automation are locked behind higher-tier plans which can feel too expensive for a small consulting practice.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
10
E-Learning, N/A employees
More than a year
“modern templates that fit my brand”
Pros
it is still the platform I keep coming back to because I need an email tool that works reliably and also looks current. I'm using it now for my artwork so having emails that match the visual style my clients expect really matters. The refreshed design and feel of the templates has been a big plus. They're simple to work with and I also appreciate that the older template versions are still available when I want to use them.
Cons
i don't really have any personal complaints. That said, I do think it would be helpful if it added AI features that could build a series of emails around different topics especially for people who are new to email marketing and aren't sure how to create messages that spark subscriber interest.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Restaurants, N/A employees
More than a year
“weekly campaigns made better”
Pros
Every week, I rely on it to send bulk emails to our customers and prospects, adjusting the messaging throughout the year depending on the season and timing.
Cons
Honestly, I do not have any complaints or suggestions for improvement. I am a big fan of the platform. It is user-friendly, the designs feel simple and the AI suggestions help me work more efficiently.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Financial Services, N/A employees
More than a year
“user-friendly newsletters and templates”
Pros
Using it for our internal newsletters has been a really positive experience because the platform is very user-friendly. Keeping templates organized and duplicating them quickly helps speed up our workflow and it also makes the whole process approachable for beginners. The preview feature before sending is another big advantage.
Cons
One thing we like least is that deleted templates can't be recovered or accessed later. Since it lets us keep a large number of templates and files and also supports multiple users on one account, having a way to retrieve accidentally deleted items would be really useful.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Music, N/A employees
Free trial
“email marketing that keeps sales moving”
Pros
As an email marketing solution, it does an excellent job of keeping my brand visible to the public and helping generate ongoing sales opportunities.
Cons
Using it is easy and promoting with it is just as simple. I'm really happy with the product overall and as a record label and publisher, it's been very helpful.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Internet, N/A employees
Less than a year
“Great choice for small teams”
Pros
For small teams and organizations, the platform offers excellent value in my experience. The free and lower-tier plans include most of the essential features although costs can increase fairly quickly as audience sizes grow.
Cons
You end up needing to upgrade as soon as you want to do much more than the basics. On top of that, customer support can be pretty slow when issues come up.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
10
Consumer Services, N/A employees
More than a year
“This tool boosts email marketing!!”
Pros
Creating polished, professional campaigns feels very easy with this platform. The templates, automation capabilities and analytics tools help me save time while making marketing efforts more effective.
Cons
As your marketing needs expand, it can start to feel a bit restrictive especially since some of the more advanced features are only available on the more expensive plans. The interface can also be a little intimidating for beginners so even basic tasks may end up taking longer than expected.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
10
Individual & Family Services, N/A employees
Free trial
“newsletter campaigns that work”
Pros
Sending promotional emails, newsletters and informational updates is handled very well by this system. It has proven to be a reliable way for me to communicate with subscribers on our mailing list.
Cons
On the downside, I've noticed it feels a bit too limited and structured compared with other similar software.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
8
Functionality
7
Telecommunications, N/A employees
Less than a year
“clean templates for notifications”
Pros
Among transactional email solutions, the template options stand out as some of the easiest I've worked with. The setup process is quick and the interface remains clean and uncomplicated throughout.
Cons
Free version works for several use cases but once you need to move to a premium plan, the many available options can become a bit confusing to navigate.
Rating Distribution
Ease of use
9
Value for money
10
Customer Support
10
Functionality
10
Education Management, N/A employees
Less than 6 months
“It makes campaigns effortless!!”
Pros
Newsletter automation, reply management and day-to-day email marketing tasks have all been incredibly easy to handle with this platform. The excellent customer service has only added to the positive experience.
Cons
One thing I ran into was some trouble scheduling emails across different time zones. Hopefully that gets improved in a future version.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10