Mailchimp Software Reviews
Total 4172 reviews
4.5
All reviews are from verified customers
Rating Distribution
5
Stars62%
4
Stars31%
3
Stars5%
2
Stars1%
1
Stars0%
Satisfaction score
Ease of use
9
Value for money
9
Customer Support
9
Functionality
9
Apparel & Fashion, N/A employees
More than a year
“bulk outreach that saves time”
Pros
Reaching my entire contact list at once is incredibly convenient with this tool. It also helps me keep a clear record of what was sent to clients, saving me from searching through countless individual messages later.
Cons
I have noticed that spam filters sometimes catch important emails especially during initial contact. If recipients do not check their spam folders, it can result in missed opportunities and lost business.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
8
Functionality
8
Media Production, 11-50 employees
“Dependable tracking features”
Pros
This one lives up to its name by combining a user friendly interface with a high-performing bulk email platform. It also comes with built-in support for plugins and integrations making it easy to connect with other widely used business software.
Cons
Nothing to share here!
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
8
Functionality
10
Not Specified, 11-50 employees
“simple email layouts”
Pros
Creating and sending emails with it is easy and the templates really help cut down the time it takes to put campaigns together. Checking basic performance details like opens and clicks is also simple. For day to day use, it seems user friendly and does the job well.
Cons
The pricing could be improved since some helpful features are locked behind the higher-tier plans. There's also a bit of a learning curve at the beginning as a few settings and options can be somewhat confusing when you're just getting started.
Rating Distribution
Ease of use
7
Value for money
9
Customer Support
10
Functionality
7
Real Estate, N/A employees
More than a year
“simple tools and useful data”
Pros
Working with the platform has been a smooth experience overall. The interface is easy to navigate, the backend data is useful, the pricing feels reasonable and I can communicate with our entire CRM audience without unnecessary complications.
Cons
One thing that frustrates me is not being able to resend emails to non-openers when using the multiple subject line feature.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Real Estate, N/A employees
More than a year
“plenty of marketing features”
Pros
A broad range of marketing features makes this a versatile option for businesses across many industries. The interface is easy to navigate and the built-in automation capabilities save me a significant amount of time.
Cons
Although the subscription cost is not excessive, I still feel it could be more affordable. I also find managing clients and contacts somewhat challenging at times.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
10
Not Specified, 11-50 employees
“Helpful AI responses”
Pros
It is very easy to use. After uploading my mailing list, I was able to jump right into building campaigns without much effort. The campaign editor is simple and clear which makes creating emails pretty hassle free. Also I really like the Reply with AI feature since it can draft responses directly in the inbox and saves time.
Cons
I feel like its analytics could use a bit more refinement and offer deeper detail. At times the interface also slightly hard to navigate.
Rating Distribution
Ease of use
7
Value for money
7
Customer Support
10
Functionality
10
Not Specified, 11-50 employees
“helpful workflows”
Pros
The platform is simple to use, the integrations connect well and the templates make it effortless to build visually attractive emails. Those integrations also make collecting users much more convenient while keeping things running automatically in the background. Setup was quick and the support team was helpful when I needed guidance along the way.
Cons
The one area that has been frustrating is the pop-up banner feature. It seems simpler to handle on other platforms, while here it can be a bit tricky to edit. Aside from that I do not have many complaints. I would also say that verifying email domains and website domains can sometimes be a hurdle with certain clients.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
8
Primary/Secondary Education, 11-50 employees
“Quick announcements sent to family members”
Pros
It helps us simplify how we send information to families. It saves us time and lets us share updates with families quickly.
Cons
We haven't run into any problems since we're still exploring how to use the platform.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
8
Capital Markets, N/A employees
Less than 6 months
“Clean interface and simple navigation”
Pros
The user-friendly design makes email marketing feel far less overwhelming. Compared with many competing platforms, navigation feels simpler and more simple, while the organized dashboard makes it easy for me to access campaign creation tools, audience management features and analytics whenever needed.
Cons
What I liked less was how lengthy and intimidating the HTML code for email capture landing pages can be especially for beginners. I also noticed that, despite generally good spam filtering some emails still get flagged and require extra configuration to improve deliverability.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Higher Education, 101-500 employees
“Better email open rates through lists”
Pros
This tool has been really useful for breaking down our existing customer database and getting email campaigns out the door. The tagging system and campaign management are easy which makes it simple to create more customized campaigns for each user persona. They've also added a newer AI-driven customization feature and that's helped us improve our open rates.
Cons
A frustrating part is that billing is still based on total contacts even when some of them have unsubscribed. The pricing tiers tied to subscriber limits can also be a hassle to manage. I'd rather see simpler pricing and clearer package options overall.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
7
Functionality
7
Not Specified, 11-50 employees
“Quick setup process”
Pros
I find it very simple to use overall. There are plenty of email design options to work with which makes creating campaigns much better. Also I like how well it integrates with a lot of other platforms and the email deliverability has been very reliable. The user friendly setup and overall ease of use are definitely some of the biggest advantages for me.
Cons
Pricing can get a bit expensive as your audience grows.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
Insurance, 11-50 employees
“System integrations win”
Pros
Right from the start I find it easy to work with. The feature set is good and the email editor is probably one of the simplest and most user friendly I have used. More recently the integration with transactional email has turned out to be a really valuable benefit. The pricing is acceptable although it does get fairly expensive compared to other options especially when managing larger lists. Support has been decent overall.
Cons
Lately like many other platforms, there seems to be a heavy focus on AI features and honestly they don't add much value. That said the automation and personalization tools are very strong.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
10
Functionality
8
Entertainment, N/A employees
More than a year
“Polished templates and great interface”
Pros
From the moment I started using it, the platform felt well designed and easy to understand. The templates help create professional-looking emails, while still offering plenty of customization options to maintain consistent branding. Contact list management is also easy making targeted marketing campaigns much easier to execute.
Cons
I honestly could not find anything I disliked about the platform as it worked perfectly for all my marketing needs.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Automotive, N/A employees
Less than 6 months
“user-friendly email marketing toolkit”
Pros
An simple interface makes campaign creation and management accessible even for users with limited technical experience. The drag-and-drop email builder helped me create professional emails quickly, while the template library and analytics tools made it easier to measure performance and continuously improve campaigns. Although the platform can be more expensive than some alternatives, its usability and comprehensive feature set make it a reliable all-in-one email marketing solution.
Cons
The biggest drawback for me is the pricing structure. Costs increase rapidly as contact lists grow or when more advanced features are required. I also feel that some valuable tools being locked behind higher-tier plans can be restrictive for smaller businesses. Additionally, certain automation and reporting capabilities are not as flexible as I would like compared to more specialized platforms.
Rating Distribution
Ease of use
9
Value for money
7
Customer Support
8
Functionality
8
Religious Institutions, N/A employees
More than a year
“helpful templates and saved contacts”
Pros
One thing that's been really useful is how it keeps track of email addresses and remembers when someone unsubscribes. The templates are also a big help and copying an email to reuse it for another campaign is pretty simple.
Cons
Creating a new campaign can sometimes feel overwhelming and I do not always find the interface as user-friendly as it could be.
Rating Distribution
Ease of use
9
Value for money
8
Customer Support
8
Functionality
8
Food & Beverages, N/A employees
More than a year
“Great analytics for marketing”
Pros
Getting started with it is very easy and the analytics are excellent. It's been really useful for evaluating marketing decisions and measuring how effective they are.
Cons
The price is difficult for a small business like ours to justify. While I think the product itself is good, the overall cost makes it challenging for me to continue using it long term.
Rating Distribution
Ease of use
8
Value for money
7
Customer Support
8
Functionality
8
Individual & Family Services, N/A employees
More than a year
“flexible campaigns and clear tracking”
Pros
The ability to design custom emails and send them to an entire contact list is one of the features I value most. The admin area feels simple to work with and I especially appreciate being able to track how recipients interact with emails, including opens and link clicks.
Cons
I wish the platform would send me email notifications whenever someone unsubscribes from a mailing list. I have noticed that some unsubscribes appear to happen accidentally especially among less tech-savvy users. Since I do not always remember to review unsubscribe details, it can take me some time to realize certain contacts have been removed.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Arts and Crafts, N/A employees
Less than 6 months
“Helpful templates”
Pros
Ready-made templates make campaign creation much easier for me and the platform also provides a convenient way to store contacts and other important information.
Cons
The platform itself feels less simple than I expected and there are too many template options that look almost the same which makes it harder to use.
Rating Distribution
Ease of use
6
Value for money
6
Customer Support
6
Functionality
6
Furniture, N/A employees
More than a year
“user-friendly campaign setup”
Pros
For new users, the onboarding experience feels very approachable. The platform guides you through email campaign creation step by step and the features are easy enough to use without a steep learning curve. Overall, it comes across as highly user-friendly.
Cons
From where I stand, it seems to be trying to cover everyone's needs at once. Since we run an ecommerce business, we need email marketing tools that are more focused on commercial use. Although it has served me well over time, it feels overpriced for what it offers. It can also come across as a bit too controlling, constantly telling you what you can and can't do and its abuse monitoring feels overly intrusive when you're only emailing past customers about newly launched product ranges.
Rating Distribution
Ease of use
7
Value for money
5
Customer Support
6
Functionality
7
Sports, N/A employees
More than a year
“Not for us...”
Pros
A broad collection of features is available here, along with extensive reporting capabilities that can deliver significant value for the right business.
Cons
For our situation though, it feels like far more than we need. It seems much better suited to a larger company with a bigger budget.
Rating Distribution
Ease of use
4
Value for money
5
Customer Support
4
Functionality
5