Mailchimp Software Reviews

“reliable newsletter delivery”

Pros

We use it to handle all of our customer emailers and newsletters and even when we send campaigns to millions of contacts, it has been consistently dependable. The spam rate stays quite low and most of our emails actually reach the inbox which is a big plus. We also rely on it for email management and it gives us all the key stats we need once a campaign has been sent.

Cons

Pricing could definitely be more competitive. Custom plans would be a much better option.

“ideal for building your niche”

Pros

It helps me a lot when it comes to building that well-known "niche," where I can provide real value to my community and create a much stronger connection with users.

Cons

I do feel the lists could be improved since they are not very simple and there is not much information available about them.

“handy built-in email templates”

Pros

I like that it comes with ready-made email templates which helps organizations send emails more efficiently.

Cons

Haven't come across anything specific to dislike about it.

“useful templates and wordpress sync”

Pros

We still use it in one of the companies in our group and it's very easy to work with. The templates are simple and practical and it also connects really well with WordPress which helps automate email marketing campaigns for customers without much effort.

Cons

It does exactly what we need it to do. If anything, I'd maybe want a wider variety of templates but that really comes down to personal preference.

“user-friendly with lots of integrations”

Pros

Getting started with it felt pretty simple for me. The interface is clear, easy and user-friendly so it didn't take much effort to navigate. Another big plus is the wide range of integrations it offers which made connecting my email list with the other platforms and tools I use very convenient.

Cons

One downside with it is that learning how to use all of its features can take some time. On top of that some of the more advanced tools are a bit confusing and can be difficult to work with.

“affordable funnels and templates”

Pros

Right away, the funnel-building process stood out to me and the templates made getting things set up really simple. Honestly, I've enjoyed pretty much everything about it especially since it costs less to get started than a lot of other email marketing platforms.

Cons

Feature that didn't really work for me was the A/B testing feature. I never use it so it feels unnecessary in my case.

“fantastic branding and templates”

Pros

I think it is probably one of the best email marketing tools out there for sole traders. The designs are excellent and being able to upload all of my branding helps keep everything consistent. I also appreciate the template feature because it lets my newsletters keep the same look and feel every month.

Cons

Pricing gets very expensive as your contact list grows and you end up paying more over time. It would really help if there were a discounted rate for sole traders because it is tough for small brands to stand out.

“domain score protection shines”

Pros

One of its biggest strengths is how well it protects your domain score. That's a huge advantage and honestly something I think only a seasoned Marketing Director would fully appreciate.

Cons

The pricing climbs sharply as your contact list grows. A larger database does not always mean an organization can afford high monthly costs especially when payroll and other major salary expenses are already taking up a big part of the budget.

“powerful email automation tools”

Pros

It covers nearly everything I need for email automation and managing email marketing in one place. Another big advantage is the Zapier integration which adds a huge amount of extra functionality and opens up a lot more possibilities.

Cons

One downside is the customer service response time which usually falls between 24 and 48 hours. Most of the time, I ended up waiting around 36 to 48 hours to hear back. When something urgent comes up, that kind of delay can create real problems. Most organizations do not have the luxury of waiting that long and need issues resolved as quickly as possible.

“template variety and marketing insights”

Pros

One thing it does really well is offering a wide selection of templates to choose from. Using it also gives you great analytics for marketing, along with plenty of integrations.

Cons

What I appreciated less about this software is that with some of the templates available in it, it can be difficult to get email alignment and formatting right on desktop compared with mobile.

“flexible email builder”

Pros

Building emails with this software feels really easy and customizing them is one of the things I enjoy most about using it.

Cons

Segmentation side can be a bit confusing to figure out and changing the formatting on certain emails is sometimes harder than it should be.

“powerful reporting and templates”

Pros

The template editor is great overall and despite a few limitations, it does a good job. Adding a marketing tool is pretty easy, the platform is simple to work with and the reporting features are one of its strongest points.

Cons

There should definitely be more template design options. The free plan is quite limited so costs can add up quickly. Managing the mailing list can also become a bit tricky and the analytics still need some improvement.

“top choice for email campaigns”

Pros

Without a doubt, it is one of the biggest and most great platforms when it comes to email marketing. It offers a lot of features and one of the things I appreciate most is how widely adopted it is so many other tools already come with built-in integrations. WooCommerce, WordPress and plenty of others connect with it without much trouble.

Cons

Only part I'm not really happy with is the pricing. It feels quite expensive compared with platforms like MailerLite or Sending Blue. I understand the platform is really good and worth the money but it would still be better if they lowered the prices a bit.

“good start for email campaigns”

Pros

As my first email automation tool, it turned out to be a great place to start especially for startups or people just getting into this kind of software. It comes with a wide variety of free templates and the overall usability is really good.

Cons

One part that was harder than expected was the integration with social platforms like Facebook especially when trying to manage marketing campaigns.

“powerful campaigns for small business”

Pros

This tool has been a go-to platform for putting together attractive, informative email campaigns. There's plenty of flexibility for customization and it lets us add different types of media along with external links. For a small business like ours, it's been a really effective way to keep our audience updated with relevant day-to-day company news event details and special booking offers. It has made a huge difference in helping us increase bookings while keeping customers informed.

Cons

One area that can be frustrating is importing contacts since it isn't always easy and it can be unclear who actually made it into the list. Editing and customizing the email template can also feel a bit clunky and it usually takes some trial and error to get everything looking right.

“Easy segmentation with detailed analytics”

Pros

Uploading contacts and organizing them into segments works really well in it. The built-in templates look polished and creating custom ones is pretty easy too. The dashboard gives detailed reporting which helps us adjust and improve upcoming campaigns. One of the biggest advantages is the strong inbox delivery rate since only a small number of emails end up in spam.

Cons

Interface feels a bit cluttered at times and can be slow to use. The subscription pricing is also on the higher side compared with other competitors.

“versatile email campaign toolkit”

Pros

Using this marketing tool has been really easy and it comes with plenty of features that help us segment email campaigns much better. The form builder is quite simple to work with and it also includes more templates that make creating forms faster.

Cons

At the beginning, when your email list is still small, the free version adds a watermark that stands out too much compared to the rest of the content. It would be better if they made the watermark a bit smaller and placed it more discreetly in the footer.

“fast integration and instant messaging”

Pros

As a developer, getting this integrated was pretty easy and the messages come through almost immediately after they're triggered.

Cons

Documentation could be more complete especially with additional code examples to help new developers get up to speed with the product.

“spam blocker works well”

Pros

One feature I really appreciated was the spam blocker because it gives you peace of mind and makes the app much easier to use overall.

Cons

Getting in touch with support or customer service was frustrating and that part was harder than it should have been.

“widely used and user-friendly”

Pros

It's easy to use and the fact that it's so widely adopted is a real advantage because users benefit from how common it is.

Cons

At this point, I haven't really noticed any drawbacks with this app.