Mailchimp Software Reviews

“Enjoyable email automation platform”

Pros

Email marketing feels a lot more enjoyable and easy with it. The templates are really useful for keeping messages well organized and clear to read. The automation features help a lot and save our team time and the analytics give us valuable insight into how to better connect with clients and customers.

Cons

One part that was difficult to work with was the landing page feature so it would be helpful if that process were more automated and a little simpler.

“website builder brings me clients”

Pros

Most of my use centers around the website builder and it helps me get booked by clients looking for drone video work across the greater Las Vegas area.

Cons

A feature that's missing is an instant deposit option. On most payment platforms, I can move my funds to my debit card right away but Stripe doesn't offer that.

“campaign scheduling that helps a lot”

Pros

Using it has been really easy and setting up campaigns plus scheduling them to go out has made my work much easier. It also helps me stay on top of customer follow-ups more consistently.

Cons

I'd really love to automate birthday greetings for my customers. I'm pretty sure that option already exists but I'm not sure how to set it up yet.

“Feasible reach that delivers”

Pros

Ease of use, convenient integration and dependable results when it comes to reaching my customer base are exactly why this software comes out on top for me.

Cons

It does take some time to learn all the features but that is true with pretty much any product out there. Considering the results this software gives me, I am happy to put in that time.

“versatile tools that deliver”

Pros

Right away, my team and I really appreciated how many functions this platform offers while still being simple to work with. It also fits our budget well and being able to go from email builders to automation and then guide people to a landing page is a fantastic feature.

Cons

Campaign management still has room for improvement and the automatic email builder would be even better with a wider selection of templates.

“It makes campaigns effortless”

Pros

Putting together multiple email campaigns in it feels very easy. Importing email addresses from Excel works really well which saves a lot of time. It's also simple to personalize emails even when sending them in bulk and tracking responses like opens and reads is very convenient.

Cons

I honestly don't have anything negative to say about it.

“feed integration and dynamic newsletters”

Pros

One of my favorite parts is how well it connects with feeds and the newsletter email template builder. It makes it really simple to display dynamic content directly from website feeds.

Cons

Getting everything integrated can feel a little complicated at first and there's definitely a bit of a learning curve if you're not very technical. From time to time, a few options are also harder to locate than they should be.

“love the Canva templates”

Pros

Platform feels very simple to use. The templates are excellent and being able to integrate Canva and pull those designs straight into my emails is absolutely fantastic.

Cons

Honestly, I haven't run into any problems with this email marketing tool. It connects easily with my other software through webhooks so I'm really satisfied with it.

“quick setup and fast launches”

Pros

Getting started with it is very easy and the setup doesn't take much effort at all. I also appreciate that there aren't a bunch of small parts to assemble before you can send your first email or launch a landing page.

Cons

A few features are missing in it, like being able to sort subscribers by the links they click in emails. Because of that, things can get tedious when you have to go back through each set of analytics manually.

“powerful list segmentation”

Pros

After deployment, building multiple mailing lists is easy and it makes it simple to send content tailored to the interests of each individual list.

Cons

Getting it deployed is fairly complicated and takes a lot of hands-on effort.

“clean interface and detailed stats”

Pros

Right from the start, this product has been very easy to use. It covers a lot and the free version offers a really generous amount. Viewing statistics is simple and the interface looks excellent while staying simple and easy to navigate.

Cons

Pricing can feel a little high if you're a solo trader or running a small business. I still think it's worth paying for but for some people the cost may be pretty steep.

“helpful automations and reporting”

Pros

It has been a great tool for keeping parents of our students informed about everything happening at Tute. We use it to send regular emailers and it has also worked really well for setting up email automations, where people receive a sequence of messages at different stages such as signup, payment, onboarding and more. On top of that, we have used it to send surveys to our contact lists which has been very useful. The detailed reporting it gives for both surveys and email campaigns is another big plus.

Cons

One issue that has continued for us is that emails sent through it sometimes end up in spam. We have already tried several ways to resolve it but it feels like it still needs to improve its spam score to provide a more permanent fix for this problem.

“excellent for marketers”

Pros

As a marketer, it feels like the right fit. Pretty much everything about it has been excellent. It works really well for lead generation and marketing automation and the conversion-focused asset library is one of the best I've used for creating strong landing pages. The templates look polished, are flexible and can be customized quickly without any hassle. The pricing is also very easy and the customer support has been fantastic. I'd absolutely recommend this tool.

Cons

At the moment, I haven't run into any errors or limitations with this tool.

“feature-rich and flexible platform”

Pros

Packed with plenty of features, this software is both flexible and easy to use. The interface is informative and practical to work with and the built-in suggestions for templates and survey questionnaires are especially useful in today's environment.

Cons

The pricing plans could be more affordable especially for students and small-scale businesses. There are also times when the automated mailing doesn't work properly so that part still needs improvement from time to time.

“flexible for every user”

Pros

Honestly, I appreciate the full range of features. As I mentioned before, there are still a few I'm getting familiar with but with multiple people using the program, it makes things more accessible and convenient for everyone, whether they use it often or only occasionally.

Cons

I can't really point to anything I like least about it. At this point, everything has been going well and I'm very thankful.

“user-friendly campaigns and audience tools”

Pros

Working with it feels very simple and editing campaigns to fit what we need is simple. The audience management features are really strong and the sign-up forms are easy to use.

Cons

One thing that gets frustrating is having to enter the same basic details again for new campaigns, like social media information and similar items.

“powerful email campaigns that deliver”

Pros

The drag-and-drop builder makes it really simple to create professional-looking emails and it also makes it convenient to duplicate a campaign and tweak it for future sends. The campaign duplication feature is fantastic for follow-up emails and being able to send to people who did or didn't open a previous campaign is incredibly useful for email marketing especially when promoting sales or launching new products.

Cons

Every now and then, the drag-and-drop builder runs into bugs or has a few limitations that can be frustrating but nothing too serious overall. Pricing can also become hard to justify once your list grows to a decent size although it's usually still worth paying for if you're using it regularly.

“affordable newsletter setup”

Pros

We've been using this for years to send updated newsletters through the portal page we built for sharing network information. The setup is quick and it's a budget-friendly application.

Cons

It would be better if there were more options for mail drafts and creating newsletters in one click should be made easier.

“Unreasonable account verification requirements”

Pros

At first, it seemed like a good option for handling my email marketing.

Cons

That changed when I tried to recover my password and couldn't get back into my account. I kept going back and forth over email just trying to access my contacts but they still wouldn't let me in. I had forgotten the password after someone else had been managing my email marketing and then stopped. When I was ready to start using it again, I was blocked from the account. They also asked security questions that no one would realistically know the answers to.

“very user-friendly setup”

Pros

Even someone just getting started can figure this software out right away because it's that user-friendly.

Cons

The analytics feel pretty limited and the interface is fairly basic.