Mailchimp Software Reviews

“Go-to solution for email campaigns”

Pros

This tool has been my preferred choice for managing email campaigns and overall email management.

Cons

Honestly, I haven't run into any downsides-this really feels like the best software out there for email management.

“ready templates and great analytics”

Pros

Right away, the ready-made email templates made this tool really useful for our email marketing. Using those templates, we can create and run email campaigns effectively. It also handles data management well and reviewing campaign performance is simple because the analytics it provides are very detailed and helpful.

Cons

At this point, I have nothing to complain about with this software.

“clear data and quick edits”

Pros

Everything is laid out in a way that makes the data simple to read and understand. Getting into campaigns to make changes, updates or edits is also fast and easy.

Cons

This is more related to the CRM on our end but integration with our current CRM is not offered on the tier we use. At some point, I plan to take a closer look at it's own CRM instead.

“fully customizable ads”

Pros

Being able to customize my advertising exactly how I want is honestly amazing. It gives me all the tools I need to create whatever kind of ads I want for my business.

Cons

I really don't have any complaints. It's simple to use and has helped me a lot with keeping everything in my business organized and under control.

“reliable campaigns and useful reports”

Pros

We've been using it for about five years and we originally picked it because the free plan offered the most value. It's been simple to build and schedule emails and we haven't had a single campaign fail to reach our contacts. The parts that really work well for us are the template library, where we can store our own custom-designed templates-we now have more than 70 ready-to-use ones-and the reporting section, where we can track how many contacts opened the emails, exactly who read them and who clicked the links to other resources inside the messages. The template library in particular is one of the features we appreciate most.

Cons

Honestly, there's very little not to appreciate. It gives us everything we need in one place and our workload has become much lighter since we began using it.

“template updates made simple”

Pros

Creating templates is easy and I can reuse the same layout while swapping in new images and links whenever I need to feature different products.

Cons

There are some strange hidden variables in the code that occasionally cause text to show up in unexpected places.

“Fast and easy campaign design”

Pros

Editing the templates is really easy which lets me put campaigns together quickly.

Cons

Importing contacts can be a bit tricky although it's still possible to get done.

“reliable analytics and formats”

Pros

Using it feels easy, it works reliably and I really like the available formats as well as the analytics.

Cons

The pricing is just too high compared to other options and I already know I'll probably have to switch to Flodesk at some point because, as a solo business owner, I can't justify paying more than 60 a month.

“Perfect all-in-one tool for email”

Pros

Even without any coding background, this platform is very approachable and it holds up really well against a lot of the bigger, more competitive names in email marketing. It's a great all-in-one solution.

Cons

I'd still love to see them continue expanding the template selection.

“all-in-one campaign powerhouse”

Pros

Right away, email postcards make it simple to send out a fast announcement while still looking polished. There are tons of helpful tools for running an online business and having everything gathered in one place is much better than juggling separate platforms. You can also build landing pages which is essential when you want a campaign that's easy to manage. The Instagram and Facebook integrations make the whole campaign feel more connected and again, it helps that it all lives in the same system. There's also Google Ads integration and that's a feature I'm a big fan of-CTA all day!

Cons

Honestly some people complain about getting flagged as spam but that's usually because they actually are spamming LOL. I've never run into that issue myself so I can't relate.

“user-friendly with great deliverability”

Pros

The mobile optimization works really well and campaign and email deliverability have been reliable. It also makes follow-ups simple and the platform is user-friendly with plenty of room to customize it the way you want.

Cons

The landing page builder could use more template options especially with more attractive and modern-looking designs.

“fast website setup”

Pros

Getting this onto a website or ecommerce store takes hardly any time and you can start using it almost right away which is a huge plus.

Cons

A few of the features feel fairly basic compared to the overall price of the platform especially when it comes to more advanced marketing automation workflows.

“plenty of templates to work with”

Pros

One thing that really worked for me was the wide range of templates and design choices available, plus building emails with the drag-and-drop editor feels very easy. I'm also using the free version and it still covers everything I need without feeling limited.

Cons

Getting started can take a bit of effort especially when you're trying to make sure emails display nicely on mobile devices. That said, once you learn how the platform works-or reuse templates you already rely on-the actual process of sending emails becomes much simpler.

“handy access across devices”

Pros

Being able to manage and view my newsletter from both the web platform and the mobile app has been really convenient. Another plus is that creating the newsletter itself is pretty easy and doesn't take much effort.

Cons

Removing subscribers with inactive email addresses felt more complicated than it should have been and the process was fairly convoluted.

“helpful free marketing tools”

Pros

Small businesses can kick off their digital marketing efforts with clear visuals, a user-friendly layout and a great range of free features. The free plan includes support for up to 2,000 users, several automation tools and campaign management options. On top of that, the pricing is very competitive and the benefits become even more appealing once you move to the paid plans.

Cons

One downside is that the platform is only available in English which can be a bit difficult for users who are not comfortable with the language. Another limitation is that certain features, such as creating campaigns based on purchasing behavior, really feel like they should be part of the free plan.

“clean ui and handy templates”

Pros

One thing that works really well in it is the tag merging feature. The interface feels very polished, it's simple to navigate and the templates it offers are among the best.

Cons

Analytics could definitely use better optimization. At times the platform feels a bit heavy especially when working with HTML integration.

“Great free plan and scheduling”

Pros

It offers a really strong free tier. You can get started and actually accomplish a lot before having to spend any money. On top of that, it lets you schedule social media posts as well.

Cons

The name it isn't really my favorite. It looks a bit odd when it appears on emails.

“simple no-code setup”

Pros

Getting started with it is incredibly easy and there's no coding needed at all.

Cons

Running a membership-based site can still be challenging.

“clean interface with powerful integrations”

Pros

it connects with plenty of tools like WordPress and Zapier which makes it really practical to use. Sending broadcast emails to customers is easy and tracking how those campaigns perform is just as simple. The built-in CRM is an excellent addition especially for businesses managing a large customer database. It also integrates with Google Analytics which adds even more value. The interface is clean and very simple to understand so even someone with no prior experience can start using it without much trouble. The Free Plan also includes a lot of useful tools making it a good way to learn the platform before deciding to invest.

Cons

One downside is that customer support has recently been removed from the Free Plan.

“fun email campaigns to create”

Pros

Oddly enough, it made marketing emails enjoyable for me. The playful, whimsical interface gave the whole process a more creative feel, almost like I was connecting with my audience in a more personal way. I actually looked forward to building and scheduling email campaigns.

Cons

it does offer a lot of integrations but quite a few of them feel pretty limited. Our team also had some concerns about whether the platform could really scale alongside our workflows as they grew.