Mailchimp Software Reviews

“Great choice for starting out”

Pros

A big plus for me is the free tier which works really well for freelancers and small businesses getting started with email marketing campaigns. It also connects nicely with a lot of other tools, including various ecommerce and website platforms as well as ad platforms. The campaign analytics are also clear and simple to check.

Cons

Free plan doesn't include email automation and even with the Essentials plan, the automation features are still quite limited.

“powerful audience targeting”

Pros

The audience segmentation tools work really well and putting together polished, professional-looking email campaigns doesn't take much effort.

Cons

Pricing is the biggest downside. Once your email list begins to grow, the cost climbs pretty quickly compared with other platforms in this space.

“Perfect newsletter tool”

Pros

One standout advantage is being able to keep up to 20k contacts without paying. I mainly use it to send newsletters on a weekly to monthly basis and it handles that well. The tracking analytics are useful and I also appreciate getting email notifications whenever someone subscribes. I've used the landing page feature too and the templates available there are really good.

Cons

One thing that took some time to understand was that I can't quickly resend the same newsletter to the same contacts. Instead, I have to build the newsletter again and send it from scratch. I'd really prefer an option to resend an email without having to go through the entire process all over again.

“helpful for email campaigns”

Pros

Using this product has made email marketing feel much more manageable in the digital marketing space for me.

Cons

Its success rate is lower than that of some competing tools.

“top-tier email newsletter builder”

Pros

A platform that really stands out in the industry, it has become one of those go-to tools the whole marketing space relies on. It's top-tier when it comes to building and managing an email list and the UI/UX is excellent which makes creating email newsletters much more easy.

Cons

One thing I'd still want to see is more flexible and customizable pricing options.

“powerful marketing toolkit”

Pros

From lead generation to marketing automation, this has been the ideal tool in my marketing stack. I genuinely appreciate how well it handles everything. It offers one of the strongest conversion-focused asset libraries for building landing pages, with very attractive templates that are simple to customize and flexible enough to experiment with. The pricing is quite easy and the customer support is excellent. Overall, this tool has been extremely helpful for me.

Cons

I haven't run into any bugs or issues with this tool so far.

“email creation works well”

Pros

Creating emails and reaching out to our contacts works really well with this system.

Cons

Where it falls short is the data side. The reporting feels awful because I can't get to the underlying contact-level details. I should be able to see things like how many total clicks Sally had, what exactly she clicked and where she is across different campaigns. If I'm trying to look up Sally, there should be a search function that lets me find her quickly. Right now, I can't view any of that information directly.

“privacy-first email marketing”

Pros

There's a lot to appreciate here, the free or low-cost plans, the ability to build marketing emails, announcements, newsletters, informational messages and full email sequences, plus detailed reporting with click rates and other results clearly laid out. The campaign setup uses a checklist-style process which makes everything easy to follow. I find it simple to work with and the reports make it easy to see how your campaigns performed at a glance. They also recently added a landing page builder. One thing that really matters to me is that it is firmly against rented sold or public contact lists. I'd rather use a company that has strong ethics and takes both my privacy and my customers' privacy seriously.

Cons

Customer support definitely has room for improvement especially when it comes to response times and the overall service experience. I also wish the automation features offered more flexibility and more options. it has been expanding and trying to position itself as an all-in-one platform but it's pretty clear that email marketing is still its core strength and honestly, I think they should stay focused on that.

“simple and practical to use”

Pros

It does exactly what we need and using the product is pretty easy.

Cons

A few parts can feel a little confusing at times but not enough to stop us from continuing to use it.

“global reach with mailchimp!!”

Pros

A real strength of this platform is its global reach, helping us connect with customers around the world. It's an excellent email marketing tool that lets us promote our brand online while saving both time and money. Whenever we need assistance, the support team is available and responds very quickly.

Cons

It has been dependable for our email marketing needs. Since we began using it, we haven't run into any issues.

“powerful marketing hub”

Pros

One of the strongest options out there for marketers, it has improved a lot over the years and now works as a complete all-in-one marketing platform for SMEs.

Cons

To be honest, the pricing feels a little too high so if your business is growing, you can end up spending quite a lot on this software.

“creative assistant helps a lot”

Pros

Without a doubt, my favorite thing in it is the creative assistant. If design is not really your strong point and you want to make your emails look better visually, it can put together something useful for you very quickly.

Cons

Using it feels overly complicated to me. A lot of basic user-friendly UX improvements still seem to be missing and that makes even simple tasks harder than they should be. After using HubSpot and getting used to how comfortable that interface feels, it was much more challenging to work with. On top of that, imports are very slow and we regularly run into errors. It is also frustrating that I have to re-enter our color codes every time I want to apply branding to email designs which slows the whole process down. Contact list management is another difficult area since tagging, removing tags and deleting multiple contacts is a very challenging process.

“flexible templates and crm fit”

Pros

Getting started was quick and the free version is incredibly valuable for businesses or clubs working with little to no budget. One of the best parts is how simple it is to create an email template with several custom merge fields that fill in automatically once you upload an Excel file with contact details. Because of that, it works well with almost any CRM.

Cons

One thing that disappointed me is that when someone signs up for a mailing list through the API, there doesn't seem to be any email confirmation. That's unfortunate because it leaves some lists pretty exposed to bots submitting spam addresses. At least, I wasn't able to find that option. It would also be better if the interface with certain CRM systems were simpler for people who don't have technical knowledge.

“all-in-one email marketing win”

Pros

Everything I need is already built in so there's really no need to use any separate email marketing software at all.

Cons

This tool really covers all the bases and does a strong job with the service it provides. The only downside is that it costs a bit more than some of the other options out there.

“simple and budget-friendly email builder”

Pros

Right away, the biggest plus is how simple it is to use. The pricing is also a big benefit since it stays free when your mailing list is still small which makes it a really practical option when you're just starting out. It lets you create polished, high-quality emails with links buttons and all the core features a marketer would usually need.

Cons

There honestly is not much I dislike about the software. A few parts of the experience could be a bit more polished and I have run into issues before when trying to import large mailing lists from Excel.

“powerful tools for every skill level”

Pros

Even with very little or no background in campaign design, putting together and sending a polished-looking email campaign is pretty easy with this software. It's very user-friendly but it also includes advanced features that give experienced users useful tools to take their campaigns further.

Cons

One thing that bothers me is that the contact search doesn't always return accurate results so I usually have to search twice before removing someone. I'm also really not a fan of the new beta interface and would much rather they keep the current version or at least let users choose which interface they want if the beta is ever fully released.

“Perfect campaigns that deliver”

Pros

Working with it has been a really positive experience because it helps us stay connected and collaborate with customers across different parts of the world. It gives us a practical way to promote our products and services online while saving a lot of time and cost. The platform is excellent for building professional campaigns and sending them out quickly. Another big advantage is how customizable it is so it can be adjusted to match specific needs.

Cons

It has consistently been an amazing tool for email marketing. Honestly, I can't think of anything negative about it or any feature I dislike.

“free plan for polished newsletters”

Pros

One thing that's been really helpful is the free account option since it still lets us send emails without extra cost. We send several newsletters to the teachers in our program and it makes it much easier to share official, professional-looking communication.

Cons

A frustrating part is that when content is copied over from Excel or Google Sheets into the campaign editor, it adds random lines throughout the email. Then you have to dig into the code to track down and remove whatever is causing it. I also really wish the editor had an undo button. On top of that, the audience database feels awkward and hard to manage and the way it's structured just isn't simple for how we actually use the platform.

“Simple client lists for events”

Pros

Using it has felt very easy, with simple features that make it simple to work in and I can create multiple separate client lists for different events without any trouble.

Cons

At one point, a few of our clients thought the emails were coming from somewhere else but I believe that has been fixed now so it clearly shows the messages are coming from us and that has made them much happier.

“fast bulk campaigns that deliver”

Pros

it has been a dependable and excellent platform for email marketing. It helps us promote our brands online while saving a lot of time and money. Creating polished bulk campaigns is quick and sending them out takes very little effort. Getting it up and running was also fast and easy.

Cons

After using it for more than four years, it has continued to be a reliable and impressive email marketing solution. Honestly, everything about it has been consistently amazing for our needs.