Mailchimp Software Reviews

“Reliable email marketing made easy”

Pros

Right from the start, everything worked the way I expected. It's a dependable platform, the pricing feels fair and in line with what I'd expect and getting up and running is very simple. Since it's a market leader, whenever I have a question, there are already plenty of answers and resources online. Overall, it's user-friendly, practical and does exactly what I need.

Cons

Design options and templates feel fairly limited and it newsletters tend to have a very recognizable look which isn't always a positive. The emails don't come across as the most attractive ones in my inbox and there isn't much room to customize them.

“Easy automation with creative support”

Pros

Getting started with it feels very easy because the platform is simple to use and beginner-friendly. It also comes with strong design support and a creative assistant that helps improve and optimize images. I'd definitely recommend it for email marketing as well as setting up email automations.

Cons

One downside is the pricing since it is expensive and the cost keeps rising as your contact database grows. The newer customer journey feature still feels quite fresh and it currently misses Google Analytics integration for emails created from the customer journeys section.

“Simple automation that works”

Pros

One thing I like is how it has a really well-designed interface and its automation tools feel especially simple and impressive to use.

Cons

One downside is that it can suspend or cancel an account at its discretion. It also falls short when it comes to more advanced segmentation and automation capabilities.

“A trusted choice for email marketing”

Pros

It has been around for a long time and that history really shows in how dependable it is. It works really well for email marketing and running campaigns and the fact that it comes in both free and paid versions makes it useful for different kinds of users. As an IT company and web integrator, we've deployed this tool across thousands of websites. It's also very user-friendly for our end clients once it's set up.

Cons

We really haven't run into any major issues with it. From an IT company's perspective, integrating it is quite easy. The only thing I'd say is that it might feel a little challenging for someone without a technical background.

“Easy automation with strong integrations”

Pros

Setting up automated campaigns is very easy for me and the app connects really well with Zapier as well as other apps and software.

Cons

Nothing to complain about-it works perfectly for handling email marketing tasks.

“Simple bulk emails and customization”

Pros

Right from the start, I found the interface very user-friendly. It comes with free email templates that can be customized and even building an email template from scratch is simple. It saves us a lot of time and effort by letting us send bulk emails with a single click. It also integrates well with other software.

Cons

One downside is that emails sent through this tool often end up in the promotions mailbox which lowers our email open rate.

“Personalized customer journeys made easy”

Pros

One of its strongest features, in my opinion, is the customer journey feature. It really simplifies the whole process of sending promotional emails and it gives you the flexibility to make each customer journey feel tailored and different.

Cons

Things got tricky for us when some of the newer features rolled out especially the new newsletter creator. We tried the beta version, really liked it and ended up building all of our emails in that new editor. Later though, we realized those emails couldn't actually be used in our customer journeys so we had to start over from scratch. That limitation wasn't clearly communicated and I really wish it had been more upfront about it. It would have saved us a lot of time.

“Lead generation with powerful marketing tools”

Pros

It has been one of my favorite tools for email marketing especially when the goal is to bring in new leads. It also works really well for social media and offers plenty of advanced features. The templates are well designed and very effective.

Cons

Its integration with other apps and platforms has gotten weaker over the past few months.

“Simple email marketing for small teams”

Pros

To start with this tool is pretty easy for me and using it day to day is simple as well. It lets us segment our audience lists which is really useful and the email template library comes with customization options that help a lot. There's also a free version with limited features so small businesses can try it out before committing.

Cons

One thing that can be frustrating is building email templates from scratch since text formatting can be a bit difficult at times.

“Create engaging campaigns with ease”

Pros

Having a web-based platform is pretty much essential for software today and that has been a big plus for us. The interface is easy to use and the templates make it simple to put together attractive campaigns that our audience actually wants to interact with.

Cons

At the beginning, a few features felt a bit frustrating to work with. We also aren't thrilled that having multiple lists can sometimes end up counting against our pricing limits.

“Flexible automation for growing businesses”

Pros

It is easily one of the best-known email marketing and marketing automation platforms and it has earned that reputation. The free plan is very generous, it performs reliably and it connects with a wide range of third-party apps and software. There are also plenty of free guides, tips and resources available online which helps a lot. Another big plus is how precisely you can customize it to match very specific needs.

Cons

All of that flexibility and the large number of options can feel a little overwhelming if you're just starting out even for very simple tasks. It's definitely not the kind of tool you set up in two clicks. The initial setup felt a bit confusing and more convoluted than some alternatives which tend to be more easy and less scattered.

“Better emails through smarter design”

Pros

The interface feels polished and the updates to the email creation area have been a really nice improvement. A visually appealing email matters a lot to me and I think it makes a big difference in how our campaigns come across. The core features are simple to move through which helps a lot. I also love that it connects with so many other systems although it's disappointing that our CRM still doesn't integrate properly which isn't really its fault.

Cons

Once I get into the more advanced features, things become harder to follow and figure out. it does provide great instructions and tutorials but I wish the platform felt more simple or offered better guidance right where those features are being set up. Having to leave the page and watch videos just to understand the process can be a bit frustrating.

“This tool now runs my workflow!!”

Pros

It started out as my email marketing tool but at this point it has turned into my CRM too. I'm able to schedule appointments, handle product marketing, connect it with QuickBooks and still keep all of my email marketing in one place.

Cons

The part I'm still adjusting to is the QuickBooks integration since my clients are divided across poetry, podcast and DJ services. It seems like the system really wants to focus on handling one type of business well instead of several at once.

“fantastic ux and workflow tools”

Pros

Right away, I found the UX/UI feels outstanding and the pricing is really attractive for what you get. There's also plenty of data available for training which makes it much easier to set things up properly. Building marketing automation workflows is very easy and managing leads and campaigns is simple as well. It also works extremely well for creating forms and surveys.

Cons

Customer support could definitely be better. It works best when sending emails to fewer than 5,000 contacts but for high-volume bulk sending, I wouldn't recommend it. The reporting and analytics are also pretty limited and lack customization options.

“clean setup for campaigns”

Pros

Getting started with email campaigns in it is pretty quick thanks to its clean, easy interface.

Cons

Interface especially the HTML email editor, can be really frustrating to work with and its confusing "tech" terminology only makes things harder.

“Quick for email campaigns!!”

Pros

Creating a polished, professional-looking email campaign with it was really easy. Pretty much anyone can figure out how to use it which is why I usually recommend it to people who are managing email marketing themselves instead of relying on an agency. For the price, it offers great value.

Cons

At times, the interface can feel a little confusing. The paid plans can also become more expensive. Still, to me, that extra cost compared to some other platforms feels more like paying for usability than paying someone else to handle the work.

“fantastic value for email marketing”

Pros

The interface feels polished and the overall experience is very user-friendly so getting around the platform is simple. The free plan is excellent if you only need the basics and the email builder works really well. Campaign management is great, contact management is well organized and having multiple lists plus segmentation makes it very useful. It also integrates nicely with other software, Mandrill has been reliable for transactional email, the support team has been helpful and overall it delivers excellent value.

Cons

Honestly, the only downside that comes to mind is that it might not be feature-rich enough for a very large company with more advanced needs. That said, businesses at that scale would probably choose an enterprise-level platform anyway. Other than that, we really do not have anything negative to say about it based on how we used it for our business.

“love the bulk email tools”

Pros

Sending sale updates to all of our clients at once has been such a huge improvement for us. When we first launched the business, I was handling everything by text and messaging each person one by one. Once the business started growing, doing that manually became overwhelming and took way too much time. We're honestly obsessed with how simple it makes it to send out emails.

Cons

One part I wasn't crazy about was the newsletter design area. I wish I could place multiple items on the same line instead of having to make a new line every single time. It's not a major issue though because the newsletters still end up looking amazing.

“powerful email automation tools”

Pros

It works as an all-in-one marketing platform with a layout that feels very user-friendly. The way it handles integrations and automates email campaigns is incredibly valuable. It saves our team both time and money.

Cons

Only downside with it is that its video functionality feels limited. We prefer using video in our promotions and doing that through it can be a little challenging.

“helpful for keeping clients informed”

Pros

What I really appreciate is how simple it is to use and how easily I can send important information to my clients. It helps them stay updated throughout the week and gives them one convenient place to find everything they need.

Cons

There are times when using the software gets frustrating especially when I can't make it do exactly what I want. That said, I think I'd have better results if I spent more time learning how to use it more fully.