Mailchimp Software Reviews

“beautiful designs and targeted outreach”

Pros

Having everything in one place has really helped us build lists, send emails by area and launch promotions based on the type of customer. It has also been useful for reaching new customers and keeping a real email database since the it reports clearly show which email addresses are valid and which ones are not. On top of that, the platform feels very user-friendly and comes with really attractive designs.

Cons

I still have not explored the marketing automation side very much.

“fantastic analytics plus design”

Pros

For years, this was my go-to platform and I absolutely loved using it. It gave me exactly what I needed for a long time and sometimes I didn't even have to pay for it. Their analytics are still some of the best I've used and that's one of the things I miss most after switching away. I also really miss the overall feature quality and the thoughtful design. Putting together and sending a polished, professional-looking email always felt very easy.

Cons

Things changed for me last year once my subscriber list started growing fast. I didn't mind paying at first but the pricing increased so dramatically with list growth that it stopped making sense for my budget. Even the lower paid tier was becoming too expensive and I was looking at around $80 a month just to keep standard features which wasn't a good fit anymore. Around the time of the rebrand, they also changed the backend UI and it felt noticeably less simple than before. Part of that may have been because I was used to the older dashboard but even so, the icons and layout didn't feel especially user-friendly despite the polished branding. The biggest integration issue I ran into was with WooCommerce through the WordPress plugin which never worked particularly well while I was using it.

“helpful trial but basic overall”

Pros

One thing I really appreciated was the free trial giving access to 1,000 subscribers with no time limit. That makes a big difference for startups working with little or no marketing budget and it definitely helped me run campaigns without extra pressure. The available tools too, reporting, tracking, landing page and squeeze page builders, campaign management and more, are fairly easy to use and easy to understand.

Cons

Same simplicity doesn't really carry over to the it email templates. Designing with them was not easy at all and I had to watch several YouTube videos before I could complete my designs. On top of that, it feels a bit overpriced for what it offers and the overall quality of the tool. To me, it still comes across as a fairly basic email marketing platform.

“Great automation for campaigns”

Pros

The automation works well and that's been one of the better parts of my experience with it. The design is okay too even though it didn't personally appeal to me that much. Even with that, it's still a good platform overall.

Cons

One thing that's lacking is the monthly earnings report for ecommerce, or even a more customizable ecommerce report. That makes it harder to track and understand important details.

“excellent email list organization”

Pros

One thing I really appreciate is how well the software keeps email lists organized. It makes managing everything much more convenient.

Cons

I don't have any negative comments about the software.

“quick WordPress integration”

Pros

Setting this up was easy and using it day to day feels very simple. The WordPress integration was especially fast to set up. It may not be packed with extra features but it covers everything I expect from an email marketing platform.

Cons

One thing that caused a bit of trouble at the beginning was user management since that part wasn't very clear when I first started using the platform.

“Perfect free start”

Pros

One of the biggest advantages is being able to have up to two thousand subscribers at no cost which is really useful for trying out the platform and its features before committing to a paid plan.

Cons

It's a very crowded service and because of that, IP reputation isn't always reliable when it comes to landing messages in the inbox.

“colorful templates and strong sales”

Pros

After searching for a platform that could handle everything in one place for my e-commerce business, this turned out to be exactly what I needed. It's simple to navigate and offers a wide range of unique templates and styles that fit the look and feel I wanted for my website. The colorful design options, along with being able to accept orders and track insights, have really helped improve my store's performance. Using it has felt convenient and low-stress and it actually makes creating more content for my store interesting which helps me stay locked in on my goals. Over the past few months, I've loved seeing how much my sales have grown since starting with this platform. It has also given me the tools to build emails and run social ads which has been a big plus. One of the best parts is the email marketing functionality especially the ability to automatically send campaigns to current customers and potential new ones, helping increase both sales and upsells.

Cons

I honestly haven't dealt with many downsides while using it. The one thing that has been frustrating is that it doesn't integrate as well as I'd like with PayPal and WordPress especially since I've been wanting to set up a subscription and membership site. Aside from that, it has still worked very well for me and helped me accomplish a lot in a fairly short amount of time.

“flexible campaigns and great analytics”

Pros

For our organization, it has been an excellent solution for handling all kinds of marketing emails, from newsletters to tracking and we rely on it heavily for bulk messaging. One thing I really appreciated was how flexible the setup options are. Being able to build emails the way I wanted was especially important to me, you can code your own, use templates, or work with the drag-and-drop editor. Most of the features they've developed especially the analytics and integrations, work really well.

Cons

List segmentation isn't as easy as I'd like even though the feature is there. On top of that, it's often unclear which fields will actually be shown and which ones won't.

“powerful lead nurturing results”

Pros

What stands out most is how effective it has been for staying connected with already engaged clients. It's a reliable platform for lead nurturing and it has helped increase my sales while also improving my brand recognition.

Cons

Although it's one of the best platforms out there, it does cost more compared to other email marketing software options.

“strong email deliverability”

Pros

Transactional emails have had very great deliverability which is a big plus. They usually avoid Gmail's Promotions tab and don't end up in spam and the platform also performs really well for newsletters.

Cons

This platform does offer a good service overall but the pricing feels expensive. That makes the value a bit questionable depending on how much you use it.

“flexible imports and steady updates”

Pros

For a long stretch, the free plan covered almost everything I needed. Uploading subscriber lists in different file formats made it simple to keep contacts updated. The signup form we connected to our Facebook Page was also really useful. Another feature that worked well for us was being able to add collaborators who could access the subscriber list without making edits. On top of that, it has kept improving over time, with new features being introduced regularly.

Cons

Since I didn't really need the full set of features, paying for the upgraded plan never felt worthwhile. The biggest issue for me was the contact limit on the free version which eventually pushed me to switch to another tool. If I had been making use of more of it's advanced capabilities, I probably would have stayed with it.

“useful campaign engagement insights”

Pros

One thing I really appreciate is how clearly it shows engagement and the way users interact with a campaign.

Cons

I do wish it offered more conditional features.

“budget-friendly email marketing start”

Pros

Getting started with email marketing feels very affordable here and the free plan already includes everything needed to begin without paying upfront.

Cons

Editor doesn't feel as polished as some competing tools and the base plans only come with a fairly limited set of features.

“helpful email management dashboard”

Pros

We use it to handle emails and send newsletters for our online store and it fits that purpose really well.

Cons

Dashboard keeps everything organized and makes it simple to manage all the activity.

“Easy to use but limited integrations”

Pros

It is fairly easy to use and the free plan is a great option for businesses that are just starting out.

Cons

One thing I really don't like is having to rely on Zapier or another third-party tool just to connect it with Shopify.

“Great start”

Pros

An easy tool that's simple to get up and running with. It works well as a starting point though if your email marketing needs grow, you may want something more powerful.

Cons

Email deliverability could be better and the automation features are a bit too basic for what I need.

“versatile marketing toolkit”

Pros

It really does feel like an all-in-one platform. It lets you handle almost everything in one place, from landing pages and list building to custom campaigns, automations, sign-up forms, surveys and A/B testing. The knowledge base is huge so getting started doesn't feel overwhelming. One thing I especially appreciated was being able to create emails without needing any coding skills at all.

Cons

It won't be the right fit for everyone. Even though the platform offers a lot, it was missing some deeper functionality I was looking for. For example, I needed email blocks that could be shown only to a specific audience segment and that option wasn't there. The biggest drawback for me though, was the pricing. I wanted to test an idea first but the free plan didn't cover what I needed and I wasn't comfortable paying for software before knowing whether I'd continue using it long term.

“good builder but overpriced extras”

Pros

Putting together a newsletter worked well with the builder. Adding blocks was easy and creating the newsletter itself felt simple and efficient.

Cons

I only needed a tool for sending newsletters but there wasn't a plan focused just on that. it doesn't really feel like a newsletter-only service anymore since it pushes landing pages and selling features too. That would be fine if the core newsletter service was still available without the high fees for a bunch of extras I'll never use. The newsletter templates also need to be better.

“powerful free campaign builder”

Pros

Launching a campaign is easy thanks to the drag-and-drop setup and there's no coding needed at all. The biggest plus is how much it lets you do on the free plan with only a few clicks.

Cons

There's honestly not much to complain about with it. Up to this point, the Marketing tool has been working really well.