Rhea
Non-Profit Organization Management, 10-49 employees
“Amazing Project Management!”
Pros
Airtable is quite simple to use. Airtable performs the same functions as many other simple database and spreadsheet managers, but more robustly and with more visual flair.
Cons
It does take some time to become familiar with all of the options it has to offer.
Rating Distribution
Ease of use
9
Value for money
8
Customer Support
8
Functionality
7
Amanda
Marketing and Advertising, 1 employees
“Not for us.”
Pros
Collaboration is simple, and I like how you can communicate with your team on each record.
Cons
Some fundamental functions are only available for a fee, so I had to purchase merely to have more color possibilities. Furthermore, while they provide a big number of ready-to-use templates, you will nearly always need to change a base to make it uniquely yours and meet your demands.
Rating Distribution
Ease of use
6
Value for money
4
Customer Support
4
Functionality
6
Kevin O'Donovan
Business Supplies and Equipment, 1-10 employees
Less than a year
“simple contact sharing”
Pros
Setup feels simple and it makes sharing contact details online really easy.
Cons
Downloading CSV files isn't very clear for new users.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
9
William Burke
Marketing and Advertising, 101-500 employees
Less than a year
“easy to pick up”
Pros
Our team uses it mostly for campaign and marketing management especially keeping our editorial calendar organized across the year. Once leadership saw how well we used it, they rolled it out to every team and people ended up applying it in all sorts of ways like virtual event planning, building meeting agendas, running yearly task audits and more. It's simple to pick up, feels easy to use day to day and adapts nicely to different workflows. I'd happily recommend it.
Cons
A couple extra capabilities would make it even smoother. Letting you better connect bases and tables, having content automatically sync across connected sheets and improving how tasks get assigned to different team members. I also think there's a lot more potential to unlock with additional automation options.
Rating Distribution
Ease of use
9
Value for money
10
Customer Support
8
Functionality
8
Megan
Amana Enterprises and Zillow, 1-10 employees
“Best PM software for beginners.”
Pros
I like Airtable because it allows me to create simple yet useful custom apps and databases with almost no coding knowledge.
Cons
Its a great software, unfortunately, a few areas still need improvement like the storage space they offer.
Rating Distribution
Ease of use
7
Value for money
7
Customer Support
7
Functionality
9
Anonymous
Information Technology and Services, 1-10 employees
More than a year
“useful features”
Pros
Its integration depth is a big part of why its such a good fit. The built in features let teams start with a spreadsheet and layer on a lot of useful functionality. Then, by sharing that data with the wider app ecosystem, the range of what you can do becomes really broad.
Cons
Cost can add up quickly if you roll it out across a large organization. We've had good results using it as a central database while handling end user access through other systems which helped bring expenses down.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
8
Functionality
10
Steve Taylor
Marketing and Advertising, 1-10 employees
More than a year
“I rely on it for everything”
Pros
I run three different businesses an instrument manufacturing company, a marketing agency and an automotive wheel repair shop so yeah, the use cases are wildly different. This tool is basically mission critical for all three, plus for managing clients inside it too and I also rely on it for personal projects. I'm using it for everything from lead management and production tracking to home project organization. A few things stand out as the biggest wins. It's genuinely quick to work with. I can spin up a custom database/spreadsheet setup really fast even from my phone. The flexibility is impressive. It can handle everything from a simple to do list to serious operations like tracking inventory for thousands of items, building quotes and following drum kits through the production process. I can manage what's done, what's still needed and what needs to be ordered then generate a purchase order from that, all within a single table. Collaboration feels effortless. Being able to have conversations with the team directly on specific records makes it easy to coordinate, whether we're building new advertising campaigns or discussing a particular drum kit. Updates sync everywhere quickly so I can keep an eye on different teams in real time and quickly spot if someone needs something.
Cons
The only real downside for me is pricing. Going paid isn't terrible at first but once you start adding team members and more bases, costs can snowball fast. I've managed to keep everything running for free for years but I do wish the pricing made it easier to justify extras like using things from their app marketplace or more customization options (like colors and similar features). With current pricing, I can't quite justify it.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
8
Functionality
8
M Casavant
Marketing and Advertising, 1-10 employees
Less than 6 months
“user friendly tool”
Pros
The software's ease of use is honestly a standout for me especially the web interface which feels genuinely user friendly. The built in help tips are also really practical and guide you to the right place without making you hunt around. On top of that being able to create, share and collaborate on a "base" is exactly what a team needs to stay aligned and work together.
Cons
I'd like to see more templates available directly instead of having to go browsing through the "universe" to find them.
Rating Distribution
Ease of use
9
Value for money
10
Customer Support
9
Functionality
10
Anonymous
Health, Wellness and Fitness, 1-10 employees
Less than a year
“versatile project management functions”
Pros
Its versatility really stands out for me. I can set up all sorts of tasks and manage projects using grids, Kanban boards, galleries and calendars, depending on how I want to view things. On top of that the experience gets even better thanks to its apps (there are 50+), plus a huge range of integrations with other tools. Overall, it feels flexible enough to support almost any project type I can think of.
Cons
Some parts of Airtable feel easy to use but not everything behaves the same way. Finding particular settings or specific steps you need can get a little frustrating and I've had to spend time hunting for options more than once. It doesn't sound like a big deal at first but repeated moments like that can noticeably slow down productivity.
Rating Distribution
Ease of use
9
Value for money
7
Customer Support
7
Functionality
8
Trevor Chomjumwe
Hospitality, 1-10 employees
More than a year
“quick data storage capabilities”
Pros
A great way to store, archive and work with data without any problems. The learning curve is light enough that I picked things up quickly and started using it immediately.
Cons
Free version has some noticeable limitations and most of the more useful features are saved for the paid plans.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
8
Marc Dubois
Marketing and Advertising, 1-10 employees
Less than a year
“top tool for planning”
Pros
One of the best tools I regularly use for handling my data and planning content. Everything feels organized and it fits my workflow really well.
Cons
There isn't an option to hide certain tabs or rely on archives so sorting everything takes a bit more effort than it should.
Rating Distribution
Ease of use
9
Value for money
10
Customer Support
10
Functionality
10
Hani Khalilah Abdullah
Real Estate, 51-100 employees
More than a year
“Tons of ways to use it”
Pros
Basically runs the day to day operations for my whole company. We use it as a CRM, an advertising planner, a content planner and for task management all in one place. What keeps me coming back is how flexible it is there are tons of ways to create and customize data, make changes quickly and generate reports. I've been using it for over two years now and I genuinely enjoy the features and the way they fit different parts of our workflow.
Cons
Jumping in for the first time can feel a bit overwhelming. There's a learning curve especially if you're starting from scratch even though there are templates available. Since the platform offers so much functionality, new users might feel like they're only tapping the surface at the beginning.
Rating Distribution
Ease of use
8
Value for money
10
Customer Support
9
Functionality
8
Chris Anderson
Construction, 1-10 employees
More than a year
“More powerful than Google Sheets”
Pros
Ends up having a lot more functionality than Google Sheets and that extra flexibility is really helpful once you start going beyond basic spreadsheets.
Cons
Compared with simpler tools (including Google Sheets), this feels more complex and takes a bit more effort to wrap your head around.
Rating Distribution
Ease of use
8
Value for money
9
Customer Support
10
Functionality
9
Angele Black
Marketing and Advertising, 1-10 employees
Less than 6 months
“great fit for us”
Pros
I'm supporting a client who wants to create their own content but still needs help with reviewing it and publishing posts. This has turned out to be a perfect setup for us. Even though she's brand new to this kind of tool, it feels extremely easy for her to use. I also really appreciate how convenient it is to copy and paste items when we're moving content through the workflow.
Cons
Nothing negative has come up for me yet. I'd happily recommend it to beginners and to social media managers who need an organized way to handle review and posting.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
10
Abdellatif Abid
Logistics and Supply Chain, 1-10 employees
Less than a year
“Spreadsheet power with database structure”
Pros
Blends the power of a spreadsheet with the structure of a database which makes everything feel really flexible while still staying organized.
Cons
A couple of limitations showed up in my plan mainly the storage capacity per table.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
10
Anonymous
Computer Software, 51-100 employees
Less than a year
“strong integrations for automations”
Pros
The number of available connections in this software is a big plus. It lets us set up a wide range of automations and integrations and honestly it beats a lot of other tools I've tried.
Cons
Since it offers so many options, the interface and layout can start to feel cluttered if you build a lot at once.
Rating Distribution
Ease of use
8
Value for money
10
Customer Support
10
Functionality
10
Rhea Beddoe
Non-Profit Organization Management, 11-50 employees
Less than a year
“live databases are quick to build”
Pros
Made it really easy to build live databases, create forms, collect data and share everything with custom views. We run a big meeting with 200+ faculty members and the details can shift right up until event day. It has been a game changer for keeping track of those live updates. It also lets us combine information in different formats, review snapshot style aggregate data and link or sync forms for smoother collection. Moving away from juggling multiple Excel files and Google Sheets has saved a ton of time and the customization options inside each base are a big plus since you can set up views that show exactly what you need.
Cons
There's a learning curve if you haven't used the platform before and it can feel confusing at first when you're starting from scratch. Even though there are templates available, the sheer number of capabilities can make new users feel like they're only scratching the surface of what the tool can do.
Rating Distribution
Ease of use
8
Value for money
10
Customer Support
10
Functionality
10
Anonymous
Hospital & Health Care, 500+ employees
Less than 6 months
“sluggish performance”
Pros
There seem to be quite a few integrations available and if it happens to include the specific ones you need, it could end up being pretty handy for your setup.
Cons
Using it feels awkward and the performance is sluggish. After it added every possible integration all at once, it seems like it drifted away from its original purpose now everything feels slower, more confusing and it's hard to get any real value from it.
Rating Distribution
Ease of use
6
Value for money
4
Customer Support
5
Functionality
5
Riccardo Loglisci
Arts and Crafts, 1-10 employees
Less than a year
“Templates are easy to use”
Pros
If I had to name three things I genuinely enjoy about Airtable, it would be the templates, apps and automation. I like the flexibility of building tables and databases from scratch but I can also move faster by using one of the many templates provided. There are templates for a ton of use cases like content calendars, user research, marketing campaigns event planning, product catalogs and more so it's easy to pick something close and customize it to your needs. On top of that there are 50+ apps (including some open source options). Once you enable them, they can significantly expand what this software can do. And when the goal is to simplify day to day work and cut out repetitive tasks, the automation is really helpful.
Cons
A possible improvement would be adding more variety or options in the available views.
Rating Distribution
Ease of use
9
Value for money
10
Customer Support
9
Functionality
10
Colin Dodgson
Marketing and Advertising, 1-10 employees
More than a year
“quick setup”
Pros
Getting started building useful bases was really easy. There are tons of features and the range of what you can do feels almost endless but the fundamentals are clear and the whole setup stays flexible. After you get the hang of how the tools behave, it's possible to tweak things and expand your bases fast. One standout is the library of example bases. You can clone any of them straight into your own account and use it as a starting point or dig into them just to see how the structure is put together and learn how everything works. I also like how simple it is to move existing data into its bases and then export it again when needed. Everything feels flexible and practical. The app itself is very user friendly and the help documentation has been excellent whenever questions pop up. Compared to building a database and web app interface from scratch, it's been a huge time saver.
Cons
Early on, I did run into the record limit on a free account but since that tier is free, it's more of a heads up than a real complaint. Setting up some advanced field relationships has been a bit tricky especially things like calculations that rely on summaries of grouped records. Still, the newer add on capabilities for scripted data manipulation and conditional operations make it feasible to accomplish almost anything so with a paid account it's generally possible to work around those more complex cases.
Rating Distribution
Ease of use
8
Value for money
10
Customer Support
10
Functionality
10