Late response time, missed follow-ups, and scattered client data are the biggest reason realtors and brokers lose deals. Customer relationship management (CRM) tools for real estate are designed to solve these issues.
Not every real estate agent works the same way or has the same needs, so one tool won’t fit everyone. For example, a residential agent might want something that makes it easy to set up home viewings. A commercial agent, on the other hand, might need a tool that helps coordinate with multiple parties and handle complex lease deals.
In this guide, we are going over some of the best CRM for real estate that you can consider in 2025. These solutions are either designed specifically for real estate or have unique features that make them ideal for certain use cases.
Software Finder’s Picks For The Best CRM For Real Estate
- Follow Up Boss – Ideal for businesses wanting extensive interoperability with other tools
- Real Geeks – Ideal for agents and agencies that want to establish themselves in the market with branded sites
- Realvolve – Ideal for team leads and managers wanting more transparency on individual agent performance
- Wise Agent – Ideal for businesses wanting native marketing tools along with powerful CRM capabilities
- Propquest.ai – Ideal for finding specific properties using artificial intelligence (AI) and filters
- Zoho CRM – Ideal for centralizing buyer and seller communication using self-service portals
- Copper CRM – ideal for businesses that want to keep client communications simple using Google Workspace
Software | Pricing* | Unique Selling Propositions (USPs) |
Follow Up Boss | 3 plans, 14-day free trial, starts at $69/user/month | 250+ integrations & open OS for flexible lead imports from Zillow, Realtor.com, Facebook, etc. |
Real Geeks | 4 plans, pricing starts from $299/month | Combines CRM with branded website builder to help agents establish presence quickly |
Realvolve | 1 plan, 14-day free trial, starts at $99/month | Deep customization & ability for admins to log in as agents for personalized coaching |
Wise Agent | 3 plans, 14-day free trial, starts at $49/month | Native marketing tools for easy real estate content creation |
Propquest.ai | 2 plans, free trial available, starts at $79/month | AI property search in natural language + 50+ expert filters |
Zoho CRM | 4 plans, 15-day free trial, starts at $20/user/month | Omni-channel lead capture + self-service portals for buyers & sellers |
Copper CRM | 4 plans, 14-day free trial, starts at $12/seat/month | Google Workspace-native CRM for seamless Gmail, Calendar, and Drive integration |
First on our list is Follow Up Boss, best suited for medium to large-sized teams and real estate agencies. It offers features to help businesses organize daily operations, engage with leads, and coach their teams.
The software works with over 250 other apps and has an open system, so businesses can bring in leads from platforms like Zillow Rental Manager, Realtor.com, Homes.com, and Facebook. This helps teams change their plans easily when the market changes.
Key Features
- Automated Lead Assignment
- Communication Hub
- Built-in Calendar
- FUB AI
Pricing
It offers three plans to cater to businesses with different needs, and offers a 14-day free trial:
- Grow - $69/user/month
- Pro - $499/month (10 users)
- Platform - $1,000/month (30 users)
Disclaimer: The pricing is subject to change.
Real Geeks is a platform that gives many tools for real estate agents. It has features like home value checkers, market reports, and a system to keep track of customers. It can also work with many other apps, so teams can connect their tools and share information easily.
One special thing about Real Geeks is that agents and teams can make and publish their own branded websites fast. This helps them get their name out in a new market.
Key Features
- Email Drip System
- Automated SMS
- Lead Feed
- Market Reports
Pricing
It offers four pricing plans, including Establish, Grow, Expand, and Conquer. The price can be from $299/month to $1,599/month, depending on the plan you choose and how you pay.
Disclaimer: Pricing is sourced from third-party websites and is subject to change.
Realvolve serves as a CRM focused on deep customization and personalization, which aids businesses in converting more leads. It's built to scale, making it a solid option for expanding real estate firms. A standout feature is the ability for administrators to log in as agents, allowing them to monitor performance and provide tailored coaching.
Key Features
- Built-In Portfolio Album
- Calendar and Tasks
- Categorization Tags
- Event Tracker
Pricing
The vendor offers a single plan priced at $99/month. Users can also get a free trial to test out the platform.
Disclaimer: The pricing is subject to change.
Wise Agent acts as a practical tool for real estate professionals. It streamlines lead management, contact tracking, and task automation. The platform’s compatibility with over 100 apps simplifies workflows for agents and teams. These integrations enable teams to be flexible. A key advantage is the range of built-in marketing tools it offers. These tools empower teams to create engaging real estate content in no time.
Key Features
- Time Management
- Transaction Management
- Contact Summary Pages
- Landing Pages
Pricing
The vendor offers three pricing plans and a 14-day free trial. Here are the plan details:
- Monthly - $49/month
- Annual - $499/year
- Enterprise - Custom pricing
Disclaimer: The pricing is subject to change.
Propquest.ai is a software that aims to serve almost all sorts of professions in the real estate industry. This includes agents, property managers, and investors. It is extremely simple to use in that it allows users to search for a desirable property just by explaining the AI in simple English.
Not only that, it offers 50+ filters that help agents and realtors find the exact type of property they are looking for.
Key Features
- AI Property Search
- Expert Search Filters
- Industry Leading Skip Tracing
- Intelligent Comp Analysis
Pricing
The vendor offers a Monthly Plan and an Annual Plan, and users can get a free trial:
- Monthly Plan - $98/month
- Annual Plan - $79/month
Disclaimer: The pricing is subject to change.
Zoho CRM offers a reliable platform that can be tailored to the real estate industry with multiple third-party integrations, APIs, and customization tools. It relies on omnichannel communication to ensure leads are captured from every channel possible.
The software also offers self-service portals that connect both sellers and buyers to a business, centralizing interactions and communications.
Key Features
- Centralized Document Management
- Invoices and Bills
- 40+ Prebuilt Reports
- Campaigns
Pricing
The vendor offers four pricing plans, along with a 15-day free trial. Here are the details:
- Standard - $20/user/month
- Professional - $35/user/month
- Enterprise - $50/user/month
- Ultimate - $65/user/month
Disclaimer: The pricing is subject to change.
Copper CRM isn't solely focused on real estate but can also be adjusted to fit specific workflows of agents and agencies. These customizations help them boost lead conversions significantly. It integrates smoothly with Google Workspace, including Gmail, Google Calendar, and Google Drive. Due to being a user-friendly setup, it allows clients and agents to navigate it effortlessly while focusing on their tasks.
Key Features
- Bulk Email
- Activity Feed
- Custom Reports
- Email Templates
Pricing
The vendor offers four pricing plans, along with a 14-day free trial. Plan details are as follows:
- Starter - $12/seat/month
- Basic - $29/seat/month
- Professional - $69/seat/month
- Business - $134/seat/month
Disclaimer: The pricing is subject to change.
Process Automation
Real estate agents have to handle a lot of things, like site visits and negotiations. The last thing they want to do is manually perform repetitive tasks, such as sending messages or sorting documents. This is why they need to automate parts of these processes, helping them save a lot of time.
Increased Lead Generation
Real estate agents and agencies need special tools to help them get and manage leads. They also need workflows that make it easy to reply to those leads quickly.
Personalizing Client Communication
Generic messages, especially in outreach, don’t work well to get a prospect’s attention. Realtors need tools that help them personalize emails, newsletters, and texts. This makes it easier to get prospects interested.
Reporting And Analytics
A business can only assume they are making progress if they don’t have powerful data analytics capabilities.
If a business owner doesn’t have data, they can only guess how well they are doing. Reporting and analytics tools help them see their progress over time. They also help improve their plans.
Choosing the right CRM for your real estate business boils down to identifying your specific requirements, but here are some general rules of thumb you should consider when making a purchase:
- Simplicity: Simplicity matters a lot. What you want with software is to have it simplify processes for you, so you can respond to client queries with speed and close more deals. Make sure the CRM you are choosing is easy to use and doesn’t compromise on functionality
- Budget: Automated workflows, integrations, centralized communications, all of these things are aimed at helping businesses make more profit. If you think a solution is too expensive that you won’t get a good ROI, then don’t choose it, no matter how many fancy features it offers. Start small, and move to an expensive option only when you see measurable growth
- Integrations: Make sure the software you are considering seamlessly integrates with your current tech stack. You definitely wouldn’t want to change software every year or have your team train on a completely new set of tools, just to implement a CRM
- Customizability: Markets change fast these days. That’s why you should pick software that lets you customize it to fit your needs. Look for things like drag-and-drop builders, custom templates, and personal web pages
If you can’t decide which CRM to choose for your real estate business and want an expert opinion, we have you covered. Contact us at (661) 384-7070 and talk to our software consultants to get tailored suggestions for your business.