MassMailer and Salesforce Marketing Cloud are two marketing platforms that integrate with Salesforce and are often compared by Salesforce users. The former is a separate software built natively on Salesforce, allowing users to send and manage bulk emails, while the latter is one of Salesforce’s main offerings.

The main difference between the two is that MassMailer is for enhancing the existing email capabilities of a Salesforce module, while Salesforce Marketing Cloud is a complete solution on its own that helps with email marketing, advertising, and more. 

In this MassMailer vs Salesforce Marketing Cloud guide, we will go over these two in detail, covering their main features, pros and cons, and pricing to help you decide which one best fits your needs. 

MassMailer Vs Salesforce Marketing Cloud: At A Glance

Feature 

MassMailer 

Salesforce Marketing Cloud 

Email Builder 

Drag-and-drop editor, WYSIWYG templates, mobile-responsive design 

Content builder, pre-built templates, centralized asset management 

Reporting and Analytics 

Open rate tracking, bounce and spam reports, unsubscribe tracking 

Engagement metrics, real-time analytics, intelligence reports 

Compliance Adherence 

DKIM/SPF/DMARC checks, MTA/IP analysis, domain reputation alerts 

Brand guideline enforcement, GDPR compliance tools, policy adherence 

Email Deliverability 

Pre-built templates, campaign fine-tuning, improved ROI focus 

A/B/n testing, engagement scoring, subscriber preference management 

Best For 

Businesses already using a Salesforce product and want to enhance its email capabilities 

Businesses looking for a complete marketing solution 

What Is MassMailer?

MassMailer is a Salesforce-native platform that is designed to help businesses take control over the number of emails they can send to their customers. It offers a range of tools to assist teams with their bulk email marketing initiatives, such as email templates, alerts, and an email wizard. The software is a good choice for small to medium-sized businesses that already use Salesforce CRM and want to reach clients with bulk emails. 

Unique Features Of MassMailer 

  • Temporary URLs For Files: Lets users give temporary access to people for certain files and documents 
  • Web2Drop: Enables users to upload files into MassMailer Docs directly from the web, allowing them to add resumes and proposals into the platform 
  • Drip Campaigns: Automatically sends a series of timed emails to nurture leads over time 
  • A/B Testing: Lets users test multiple emails to see which one performs better 

Pros And Cons Of MassMailer 

Pros: 

  • Integrates seamlessly with Salesforce’s ecosystem 
  • Shows essential metrics, like soft bounces, hard bounces, and open rates 
  • Allows users to segment clients and candidates for email campaigns 

Cons: 

  • Businesses need to have clear processes in order to prevent mistakes 
  • If improper HTML is used, the templates will be shown different than how they are shown in Salesforce 

What Is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is an all-in-one marketing automation tool and is one of Salesforce’s main offerings. The platform is designed to help large organizations streamline customer engagement across different channels, including web, email, mobile, and ads. It also comes with powerful AI agents like ‘Einstein AI’ that connect different departments, consolidate data, and help make better marketing decisions. It’s an ideal choice for mid-to-large-sized businesses looking for a comprehensive marketing solution. 

Unique Features Of Salesforce Marketing Cloud 

  • Path Experiment: Lets users test journeys to understand how their audience is interacting with their marketing assets 
  • Predictive Engagement Frequency: Uses AI to predict which customers are being bombarded by content, helping adjust the content frequency and lower the unsubscribe rates 
  • Opportunity Influence And Reporting: Helps gauge marketing’s impact on sales and analyze how people interact with landing pages, emails, and forms  
  • People Scoring: Analyzes the intent of every lead to score people based on how willing they are to buy a product or service 

Pros And Cons Of Salesforce Marketing Cloud  

Pros: 

  • Helps automate lead nurturing and scoring 
  • Allows users to track customer journeys and automate campaigns 
  • Enables teams to personalize email marketing and prioritize high-quality leads 

Cons: 

  • The data processing time is very high, which can slow down associated tasks 
  • Reporting and analytics features are powerful, but can feel overwhelming for new users 

MassMailer Vs Salesforce Marketing Cloud – Key Features Comparison

Email Builder

MassMailer offers a template builder that lets you create custom email templates tailored to your business audience. It comes with a drag-and-drop editor that lets you remove and add images, delete text, or completely change the look of an email. The email builder feature is What You See Is What You Get (WYSIWYG), which ensures every email is mobile responsive and that your customers see the email exactly as you want.

Salesforce Marketing Cloud offers a content builder that lets you create user-friendly templates using a drag-and-drop feature. You can upload existing email templates, design new ones from scratch, or use pre-built templates that can be shared easily across departments. Teams can keep all the elements, including images, content, and documents, in a single space, allowing managers to collaborate and iterate on emails faster.

Our Verdict: MassMailer takes the lead as its WYSIWYG email builder ensures all the emails are optimized for viewing on mobile devices.

Reporting And Analytics

MassMailer allows you to track almost all the metrics important for making an email marketing campaign successful. You can track metrics like open rates, bounce rates, and click-through rates to measure how engaging and valuable your email content is, enabling you to make changes for improvements.

Moreover, you can also check how many readers unsubscribe from your email list and how many report it as spam. This will help you create better email lists, allowing you to only target people who are interested in what you have to say.

Salesforce Marketing Cloud also allows you to gain access to essential email marketing metrics, such as send rate, open rate, and click-through rate. This will allow you to monitor your email initiatives and make changes to email copy and visuals for better results.

Additionally, its intelligence reports show you daily engagement metrics, enabling you to test different email formats and view their impact in real time. This is especially helpful if you are not yet confident of the format you want to stick to and need to experiment with.

Our Verdict: MassMailer takes the lead, as along with email performance metrics, it offers tools to check how many people are unsubscribing and reporting the mail as spam.

Compliance Adherence

MassMailer lets you identify any problems with your existing email infrastructure. This includes any issues with DomainKeys Identified Mail (DKIM), Sender Policy Framework (SPF), Domain-based Message Authentication (DMARC), Mail Transfer Agent (MTA), and Internet Protocols (IPs) reputation.

This ensures you get notified of any of these issues and solve them before they have any adverse effects on your domain reputation.

Salesforce Marketing Cloud lets you create brand guidelines within the platform, ensuring whenever anyone on your team works on a project, they are by default following the right protocols and adhering to the laid-out policies. Apart from that, you can easily ensure GDPR compliance using the same platform.

Our Verdict: MassMailer wins again, as it helps identify issues pertaining to a number of key areas that could affect a business' ability to comply with internet protocols and best practices.

Email Deliverability

MassMailer focuses on improving email deliverability by allowing users to create visually appealing and engaging emails using its email builder and pre-built templates. You can fine-tune your email marketing campaigns and get better ROI.

Salesforce Marketing Cloud will let you analyze how readers interact with your emails with the help of engagement scoring, helping you make data-backed decisions.

It comes with the ability to conduct A/B testing that will help you reach out to your audience based on their journey. It personalizes the whole email sequence that a reader goes through, guiding them through a journey that provides them value, and eventually helps them make a buying decision.

Additionally, you can also refine your target audience and manage subscriber preferences to ensure you are spending resources on the right type of content and delivering it to the right audience.

Our Verdict: Salesforce Marketing Cloud wins as it offers superior tools to improve email deliverability, such as A/B testing and engagement scoring.

Pricing Comparison

MassMailer Pricing 

The vendor offers three plans, along with a 15-day free trial. Here are the plan details: 

Basic  

  • 10,000 emails | $219/month 
  • 25,000 emails | $251/month 

Pro  

  • 10,000 emails | $279/month 
  • 25,000 emails | $311/month 
  • 100,000 emails | $392/month 

Premier 

  • 10,000 emails | $409/month 
  • 25,000 emails | $441/month 
  • 100,000 emails | $521/month 
  • 200,000 emails | $649/month 
  • 300,000 emails | $775/month 
  • 400,000 emails | $902/month 
  • 500,000 emails | $1029/month 

Disclaimer: The pricing is subject to change. 

Salesforce Marketing Cloud Pricing 

The vendor offers three pricing plans, along with a 30-day trial for the ‘Salesforce Starter’. Here are the plan details: 

  • Salesforce Starter - $25/user/month 
  • Marketing Cloud Next Growth Edition - $1,500/org/month 
  • Marketing Cloud Next Advanced Edition - $3,250/org/month 

Disclaimer: The pricing is subject to change. 

Final Verdict – Which Marketing Software Is Better?

Both solutions are good at what they are designed for. We highly recommend you make a decision once you have clarity on what your exact requirements are and how you want your processes to be streamlined. 

As a general rule, MassMailer is a good choice for small-to-medium-sized businesses already using a Salesforce product but are constrained by the number of emails you can send. You can use this software to significantly boost your email capabilities by leveraging features like Web2drop and temporary URLs. 

Salesforce Marketing Cloud, on the other hand, is a complete marketing solution designed for large organizations that they can use for email automation, customer journey mapping, audience segmentation, and multi-channel campaigns.