Organizations in the field of life science frequently struggle in choosing a feasible CRM. The problems faced by teams include disjoined sales processes, field visibility, and interdepartmental communication breakdown. These pain points compel organizations to seek CRM solutions that help streamline operations, enhance partnerships, and offer real-time insights.

Proxima Cloud and Salesforce Life Sciences are both customer relationship management (CRM) software that offer overlapping features. Despite their similarities, there are some differences that you should know before choosing one.

The main difference is that Proxima Cloud is a relatively simple software that mainly focuses on field collaboration and client communication. Salesforce Life Sciences, on the other hand, is a more advanced CRM that offers powerful automation capabilities.

In this article, we go over each of these solutions, explain their features, pricing, and pros and cons to help you choose the right one for your business.

Proxima Cloud Vs Salesforce Life Sciences: At A Glance

Feature

Proxima Cloud

Salesforce Life Sciences

Compliance

System configurations for compliance and secure data handling

LLM fine-tuning for compliance and AI-based visit report generation

Reporting And Analytics

Built-in BI reports and sales data reporting

Real-time enrolment tracking and blinding techniques

User Interface

Role-based dashboards and personalized tools

Customer 360 view and custom widgets/components

Site Management

GeoForce field distribution and territory management

AI-based site recommendations and facility suitability insights

Best For

Small to mid-size pharma firms

Large healthcare and life sciences enterprises

What Is Proxima Cloud?

Proxima Cloud CRM is a digital solution that allows pharmaceutical companies to manage client communication while ensuring effective collaboration between internal teams. The software offers a range of capabilities, like omni-channel communication, journey builders, and territory management. It could be an ideal choice for businesses that want to drive growth by simplifying client engagement processes.

Unique Features Of Proxima Cloud

  • AI-Chatbot: Helps automate the interactions between customer support representatives and clients, saving them time to focus on important support queries
  • Plan Scheduler: Enables managers to design structured visit cycles, which ensure optimal field coverage
  • Consent Management: Allows businesses to collect user consent, helping them ensure compliance
  • Survey Designer: Lets businesses create and distribute surveys to collect valuable feedback from customers

Pros And Cons Of Proxima Cloud

Pros:

  • Offers a set of marketing modules, like OCM and SCE
  • Helps analyze customer data to build better customer experiences
  • Implementing the software is easy based on user reviews

Cons:

  • Customer support needs improvement
  • Can help with better integration capabilities

What Is Salesforce Life Sciences?

Salesforce Life Sciences Cloud is a CRM that is designed to enable users to utilize automation tools for managing the patient lifecycle and engagement. The software offers a range of innovative features, such as customer-360 view, personalized dashboards, and AI-powered summaries to enable pharmaceutical companies to enhance productivity and speed up projects. It is positioned for businesses that want to provide better patient and provider experiences.

Unique Features Of Salesforce Life Sciences

  • Advanced Therapy Management: Simplifies multi-step scheduling to deliver CAR-T, gene, and cell therapies
  • Participant Recruitment And Enrolment: Lets patients register for eligible trials with self-service portals
  • Field Inventory Management: Streamlines the inventory management and cycle counting process for medical device sales
  • Agentforce: Integrated AI-agents that help users in almost every task, from finding the right information to creating summaries and visit reports

Pros And Cons Of Salesforce Life Sciences

Pros:

  • It helps improve client communication
  • AI tools help find information faster
  • The dashboards are designed for intuitive visualization

Cons:

  • Some users have requested improvements in the interface
  • The software may require training/support with initial setup

Proxima Cloud Vs Salesforce Life Sciences – Key Features Comparison

1. Compliance Adherence

Proxima Cloud’s system configurations are designed to help companies meet data protection and industry standards. The system is secure and has been backed by the Amazon web services to guarantee the process complies with the GDPR regulations. It provides safe 1-click deployment on the AWS infrastructure that is subjected to the utmost protection standards.

Proxima Cloud is also professionally tested annually on security and has ISO 27001:2022 and ISO 27701:2019 certifications, which creates a secure and reliable environment of handling healthcare data.

Salesforce Life Sciences has a different approach to ensuring compliance. It lets businesses fine-tune large language models (LLMs) on their companies' guidelines and compliance policies. Users can then describe their visit to the LLM, and have it generated a visit report that pinpoints anything that’s not compliant with the regulations. This allows users to make changes to the visit report and avoid violating any brand guidelines or regulations.

Our Verdict: Proxima Cloud wins due to stronger commitment to data security and international compliance standards. ISO certifications, annual security testing, and AWS-backed infrastructure give Proxima Cloud an edge in protecting healthcare information.

2. Reporting And Analytics

Proxima Cloud comes with built-in BI reports that allow managers to analyze data and forecast trends that ultimately help them make better decisions. The platform also offers sales data reporting capabilities, which enable organizations to analyze their sales performance over a period of time. Having the ability to analyze sales metrics helps teams determine what factors led to hikes and dips, and make better sales forecasts.

Moreover, the solution also offers analytics to help track a number of sales metrics, such as conversion rates, goal completion, and number of visits.

Salesforce Life Sciences offers comprehensive dashboards with built-in reporting tools to help teams access and analyze company data easily. The software provides real-time updates on enrollments and drop-offs, which provides researchers with data on how many participants are active, passive, or have dropped out. This enables them to act quickly and address any issues.

Additionally, it offers blinding techniques to help pharma companies eliminate bias and ensure trial outcomes are measured objectively.

Our Verdict: Salesforce Life Sciences takes the lead here, as it offers updates on trial enrollments and drop-offs and blinding techniques.

3. User Interface

Proxima Cloud offers role-based interfaces for almost all professions in the pharmaceutical industry, including sales representatives and marketing managers. It provides role-specific dashboards that can be personalized, along with other specialized tools that help users access relevant data faster.

Moreover, users can use the drag-and-drop modules to customize workflows and interfaces, while the mobile app makes it easy for field workers to access and use the app on the go. For example, a marketing manager would get access to data to gauge how well marketing campaigns are performing.

On the other hand, a sales representative would get tools for activity planning and reports that show visit expenses and how well promotional initiatives are doing.

Salesforce Life Sciences allows users to create a personalized customer-360 view that presents all the relevant data of a single client in a centralized space. This dedicated space can be tailored to offer detailed insights, such as a client’s social activity, content engagement, and competitive analysis. It also helps create custom widgets and components and provides access to CRM data, like departments, contact information, and specialties.

Our Verdict: It’s a tie, as both software have unique and useful approaches when it comes to the user interface.

4. Site Management

Proxima Cloud allows businesses to use GeoForce to strategically optimize their field distribution, ensuring the right number of staff is available at the right time at all locations. Additionally, it offers territory management capabilities to balance workload among staff and prevent shift overlaps.

Furthermore, the software equips users with tools to plan routes, by keeping in consideration important factors, like visit frequency, territorial coverage, and client prioritization.

Salesforce Life Sciences uses AI to provide users with smart recommendations that help them select the right sites and facilities for a study. This ensures that the suggested facilities are well-equipped for each study’s unique requirements.

Our Verdict: Proxima Cloud takes the lead since it leverages GeoForce to ensure optimal field distribution and staff availability.

Pricing Comparison

Proxima Cloud Pricing

The vendor offers three plans, along with a free trial. Here are the plan details:

  • Basic Plan - $40/user/month
  • Advanced Plan - $60/user/month
  • Enterprise Plan - $85/user/month

Salesforce Life Sciences Pricing

The vendor offers four plans, all billed annually, along with a 30-day free trial. Plan details are as follows:

  • Life Sciences Cloud Enterprise - $350/user/month
  • Life Sciences Cloud Unlimited - $525/user/month
  • Life Sciences Cloud Agentforce 1 for Service - $750/user/month
  • Life Sciences Cloud Agentforce 1 for Sales - $750/user/month

Disclaimer: The pricing is subject to change.

Final Verdict – Which CRM Software Is Better?

When it comes to Proxima Cloud vs Salesforce Life Sciences Cloud, both are powerful CRM solutions that help pharmaceutical companies grow. However, the right one depends on organization’s exact needs, scale of operations, and future plans.  

Proxima Cloud is more suited to mid-to-large-sized companies and is very effective at simplifying client communication, as well as inter-department collaboration. Salesforce Life Sciences Cloud is more suited to large enterprises that need powerful agents to automate tasks across departments. 

In the end, we highly recommend you to research these solutions thoroughly and get a demo before making a final decision.