GMass Reviews
Total 200 reviews
4.8
All reviews are from verified customers
Rating Distribution
5
Stars81%
4
Stars18%
3
Stars2%
2
Stars0%
1
Stars0%
Satisfaction score
Ease of use
10
Value for money
9
Customer Support
9
Functionality
9
Leisure, Travel & Tourism, 11-50 employees
“makes things easy”
Pros
After getting everything configured, sending bulk emails becomes really easy and convenient.
Cons
Cost feels a bit on the expensive side for the relatively small number of mass emails I actually send.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
10
Functionality
10
Not Specified, N/A employees
“Very reliable”
Pros
Takes very little effort to get started with and that saves me a lot of time and hassle. Delivery rates have been better than with other tools I've tried and that makes a noticeable difference. It's practical, dependable and packed with useful features, including SMTP. The follow-up automation and CRM functions are especially valuable because they make record tracking much easier. Overall, the feature set feels advanced and a lot of other software simply doesn't offer the same level of capability.
Cons
Sending limit could be improved. Even with clean data, the cap seems to get hit too quickly: before it felt closer to 2000 but now it seems more like 500 or so.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
9
Functionality
8
Not Specified, N/A employees
“simple setup and solid outreach”
Pros
Creating multiple campaigns and keeping track of outreach responses is pretty easy which helps a lot with managing email automation and outreach efficiently. The onboarding and initial setup were done really well so it was easy to begin using the tool right away.
Cons
Mail sequencing and tracking still have room for improvement if it wants to compete better with newer platforms. Right now, it comes across more as a tool for sending emails than a fully optimized outreach platform. It would be much better to have some trained AI that could suggest how to improve follow-ups based on the first email and the Ideal Customer Profile (ICP). A stronger partnership or sync option to keep outreach activities in one platform would also be very helpful.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
7
Functionality
7
Primary/Secondary Education, 101-500 employees
“A lifesaver!”
Pros
When we had to send personalized messages to our union members during a ratification vote, this was a total lifesaver! The whole process felt very easy and I was able to get important information out in a very short amount of time. I'd absolutely recommend it.
Cons
Part that felt less accessible was setting up a scheduled send. After entering the date and time, it wasn't very clear whether the email was actually scheduled or if I still needed to complete another step. The lack of a simple confirmation made the experience stressful.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
9
Not Specified, N/A employees
“Perefect for sending a myriad of emails”
Pros
Pretty easy to use once I understood how it worked. The setup process was simple to follow and the video tutorials gave me a helpful overview of how to use the app. One of the biggest advantages is being able to send mass emails with individual attachments which made it possible to send personalized files to hundreds of people in a very short time.
Cons
The tutorial videos and explanations could have gone into more detail especially around setting up spreadsheets and what should or should not be included in them. I had extra information in my spreadsheet that wasn't being used in the email and it would have helped if the videos had mentioned removing unnecessary data beforehand. I also ran into trouble when adding Google Drive links to the Attachment column because multiple links kept getting pasted into a single cell instead of one link per cell. In the end, I had to manually copy and paste 827 links into separate cells one by one.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
10
Functionality
7
Not Specified, N/A employees
“fantastic follow-up”
Pros
One thing that really makes it stand out is its incredibly useful follow-up feature and how simple it is to work with. The whole setup feels very easy, while still giving plenty of room for customization and the data it shares is genuinely helpful for understanding what's working and what isn't. Because it's both simple and effective, it makes it much clearer to know what steps to take next.
Cons
Nothing to say here.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Not Specified, N/A employees
“Quite flexible for email campaigns”
Pros
It has been a huge help thanks to how flexible it is for email campaigns and how simple it is to use. Getting started takes almost no time at all, honestly it felt even quicker than setting up a brand-new email account. It has really boosted my workflow because tasks that used to take me hours are now done much faster. I can schedule and send emails to hundreds of contacts in just a few minutes and being able to track open rates is a big plus too.
Cons
The only thing I'd really want to see added is integration with HubSpot.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
9
Real Estate, 11-50 employees
“helpful spam testing tools”
Pros
There are plenty of clear, step-by-step guides for just about anything you might need to do. It's also really useful that the platform includes built-in testing tools so I can check whether my emails are likely to land in spam and get specific suggestions on what to fix if the test flags an issue.
Cons
As with anything worthwhile, you do have to spend some time reading through the instructions and learning the process if you want to reach your goal of sending marketing emails the right way.
Rating Distribution
Ease of use
8
Value for money
9
Customer Support
8
Functionality
10
Not Specified, N/A employees
“Gets the job done”
Pros
What works really well with it is how simple it is to use while still getting the job done properly. Having it built right into Gmail is really convenient and makes sending emails to large groups of users much more organized. Getting started was easy too which is always a nice bonus.
Cons
Issue is that it ends up creating too many folders.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
9
Functionality
8
Higher Education, 11-50 employees
“personalized emails through this tool”
Pros
Using it feels very easy and it does a really nice job generating personalized, detailed emails.
Cons
One thing to watch out for is that it doesn't tell you which fields are missing so emails can go out incomplete or sometimes not send at all. You have to carefully double-check the spreadsheet before sending.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
9
Information Technology and Services, 11-50 employees
“invaluable outreach automation!”
Pros
Running a start-up while still juggling contract work and helping care for family takes flexibility and GMass gives me exactly the capacity I need. The automation features feel accessible and incredibly valuable which makes the whole process much more manageable. Getting started was easy too, thanks to the guided videos and clear documentation. I rely on this tool every week for outreach.
Cons
The only downside is that the pricing structure and subscription tiers are a bit confusing.
Rating Distribution
Ease of use
8
Value for money
9
Customer Support
10
Functionality
10
Capital Markets, 11-50 employees
“lands in the inbox every time”
Pros
This is the only tool I've used that actually gets emails into the regular inbox instead of ending up in Promotions or spam.
Cons
Most of it works really well but I'd love one small improvement: when choosing a field to add into each email, like a name, it should insert automatically instead of just copying it so you still have to paste it manually. Aside from that, it's excellent.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
9
Functionality
9
Consulting, 11-50 employees
“Activity log and status data”
Pros
One of the best parts is the email activity log and status tracking: seeing whether messages were opened, clicked, completed and more is really useful. The insert field is also very accessible and fits naturally into the workflow.
Cons
The test email setup is a little harder to locate than the rest of the features. That said, it's still fairly accessible once you know where to look.
Rating Distribution
Ease of use
8
Value for money
9
Customer Support
10
Functionality
9
Not Specified, N/A employees
“flexible API for outreach”
Pros
Right from the start, it has been a favorite for us! The API is flexible enough to let me build custom campaigns inside n8n which is a big advantage. Being able to automate outreach has been incredibly helpful for my B2B business and the spam solver is another feature I really appreciate.
Cons
Documentation could be a bit clearer for someone who is just getting started.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
9
Functionality
9
Not Specified, N/A employees
“Allows tracking for campaigns”
Pros
The tracking feature is especially useful for my marketing work because I need visibility into everything I send. It does an excellent job showing clicks, open rates and even which emails didn't go out which makes it the most valuable part for me. Overall, it's a solid tool. The initial setup only took about five minutes and while using it with Google Sheets took a few hours to understand, it was still manageable.
Cons
No issues to mention.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
10
Information Technology and Services, 11-50 employees
“Works so well!”
Pros
It's dependable and thoughtfully designed, with strong deliverability, personalization that works flawlessly and scheduling features that are genuinely excellent. It gives the impression of using a professional email marketing platform but without the usual complexity of more traditional tools.
Cons
Can't think of any cons to state!
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Not Specified, N/A employees
“Efficient reporting and labels”
Pros
Reporting works well for me. The reports are especially useful and the label-based organization makes managing my campaigns much more easy. It's also very practical for contacting both current clients and new prospects. Overall, I'm satisfied with everything and getting started was simple especially with the support I received.
Cons
I don't have any complaints at this point.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
9
Financial Services, 11-50 employees
“Saves a lot of time”
Pros
Automatic follow-ups for clients save a lot of time and I can send a large number of emails with just a few clicks.
Cons
It fits perfectly into my daily work and does exactly what I need and I honestly don't have any complaints.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
Not Specified, N/A employees
“email workflow made better”
Pros
It has made handling my email workflow much simpler. The integrations are genuinely useful for keeping emails organized and putting routines in place without much effort. Getting started was quick too, just connect it and it's ready to use.
Cons
What I didn't like was running into Gmail limits sooner than expected.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
9
Not Specified, N/A employees
“bulk mailing and tracking”
Pros
Works really well for sending bulk emails all at once and being able to track open rates and click percentages is a big plus. Seeing bounced emails is useful too. It helps me reach more people through newsletters and follow-up emails to past attendees.
Cons
I'd just like to see a few more pricing options for the Indian market.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
10