GMass Reviews
Total 200 reviews
4.8
All reviews are from verified customers
Rating Distribution
5
Stars81%
4
Stars18%
3
Stars2%
2
Stars0%
1
Stars0%
Satisfaction score
Ease of use
10
Value for money
9
Customer Support
9
Functionality
9
Information Technology and Services, 101-500 employees
“quick campaign success”
Pros
Even without much experience in mass emailing, I was able to get this installed and understand how it works well enough to send out a campaign in under an hour. It's a really solid tool and definitely feels worth the cost.
Cons
The instructions provided were pretty limited so I had to rely on youtube tutorials to learn my way around it but that was enough to help me figure it out.
Rating Distribution
Ease of use
7
Value for money
9
Customer Support
10
Functionality
7
Broadcast Media, 11-50 employees
“too limited for tracking”
Pros
It does what it's supposed to do and fits a smaller company like ours pretty well. I also appreciate that it's a solid option for teams that need to watch costs.
Cons
The feature set feels pretty limited and one annoying issue is that when the sender opens sent emails, those views are counted in the total open rate.
Rating Distribution
Ease of use
7
Value for money
5
Customer Support
7
Functionality
5
Design, 11-50 employees
“Time saver”
Pros
One of the most practical email outreach tools I've worked with, GMass saves me a huge amount of time without losing the personal touch in my emails and the Gmail threading stays neat and organized. The setup is quick, the features do what they're supposed to and it's especially helpful for small business outreach and follow-up campaigns.
Cons
It's very focused on delivering exactly the value it promises so I really don't have any complaints about it.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
10
Manufacturing, 101-500 employees
“simple process”
Pros
Turning Gmail into a capable email outreach tool is my favorite part of this tool especially because it adds that power without making the whole process feel complicated.
Cons
A drawback is that setting up more advanced campaigns can feel a little outdated and overwhelming. Because it all runs through Gmail, managing the inbox and dealing with sending limits can also get frustrating at scale.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
9
Functionality
9
Not Specified, 11-50 employees
“Good for sending a lot of emails”
Pros
Running campaigns and outreach with GMass has saved me a huge amount of time since I no longer have to send emails to hundreds of people one by one. The way it works directly inside Gmail feels smooth and the tracking for opens and link clicks is genuinely useful. Having those insights makes it much easier to understand how leads are engaging. Getting started was also very easy and even without being especially tech-savvy, I was able to set everything up without any trouble.
Cons
I honestly have no complaints at all.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
10
Not Specified, 11-50 employees
“Quick setup”
Pros
Most valuable part for me is its follow-up feature. A lot of people don't reply until they've received one or two reminders so having that built in has been really useful. Getting started with it was also simple and didn't take much effort.
Cons
When some of my emails were rejected or blocked because of security policies, GMass still kept sending follow-up messages to those addresses. That ended up causing my Google account to be disabled.
Rating Distribution
Ease of use
9
Value for money
8
Customer Support
9
Functionality
9
Education Management, 11-50 employees
“Works inside Gmail”
Pros
Very easy to use since it works right inside Gmail. There's no extra setup to deal with and the mail merge and scheduling features save me a lot of time.
Cons
At first, it can take a little while to fully understand all of the features.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
9
Not Specified, 11-50 employees
“Very valuable tool”
Pros
GMass has been a big help for my email merges especially because it fixed the issue I had with sending BCC mailings and made my messages look much more polished and professional. Sending emails is very easy, with hardly any hassle and it doesn't take much time to learn how everything works. I also appreciate that I can simply paste email addresses into Excel or a Google Spreadsheet and start right away. On top of that, the email analytics are useful and the initial setup was very simple. Overall, the easy design and user friendly workflow make GMass a really valuable tool for me.
Cons
What could make it even better is having more guidance around email server settings especially for non-technical users like me.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
10
Not Specified, 11-50 employees
“handy Gmail integration”
Pros
Using it feels easy and being able to work directly inside Gmail is really convenient since I don't have to jump over to a separate app.
Cons
Spam policy guidance could be better. It would really help if they gave a clearer explanation of which words or sentence patterns might be flagged as spam. The initial setup was also a bit difficult.
Rating Distribution
Ease of use
7
Value for money
10
Customer Support
9
Functionality
9
Not Specified, 11-50 employees
“No need for another app”
Pros
Convenient to run campaigns through it because it works right inside my Gmail account. I don't have to install another app or sign in somewhere else and it honestly feels almost the same as sending a regular email, just with one extra button. Another thing I appreciate is how it creates separate labels for organization. Bounced emails go into one label, auto-replies into another and I also get a detailed summary showing the different outcomes of each campaign.
Cons
I can't send a higher volume of emails since it relies on my own mailbox. On top of that, every message stays in the sent folder which makes it feel cluttered over time. It would be much better if the sending limit could be increased.
Rating Distribution
Ease of use
10
Value for money
7
Customer Support
9
Functionality
7
Not Specified, 11-50 employees
“helpful reporting”
Pros
Simple to work with and comes with a lot of useful extra features. Having tools to track opens, replies and bounces is a big plus since I wouldn't have access to that without it. The reporting is especially valuable to me because it gives me visibility I otherwise wouldn't have, like seeing whether someone opened an email or clicked a link. Getting everything set up was fairly easy as well.
Cons
The interface does feel a bit outdated and outdated at times. I was also disappointed that their nonprofit discount is limited to email addresses ending in .edu or .org which doesn't fit my 501(c)(3) nonprofit organization.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
10
Functionality
8
Not Specified, 11-50 employees
“powerful email tracking”
Pros
Sending bulk emails with it has been really convenient. I also appreciate being able to check whether someone has opened my email which makes follow-ups much easier. Getting everything set up at the beginning was very easy.
Cons
Pricing feels a bit on the expensive side.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
Not Specified, 11-50 employees
“Works perfectly”
Pros
Being able to personalize emails and run mail merge directly from Google Sheets is exactly why I enjoy using it. Most of my lead lists already live in Sheets so it fits naturally into the way I work. My sending volume is too much for doing everything manually but not high enough to justify moving into a full CRM outside of Google Sheets. It connects really well with the notes and data I keep in Sheets which makes personalizing emails much easier and it works smoothly inside Gmail through Google Workspace. I also like that I don't need another platform like HubSpot or Salesforce since those would be far more than I actually need. Getting started with the setup and connecting it to the rest of my workspace data felt very simple, practical and powerful which I really appreciate.
Cons
An area that could definitely be better is the initial onboarding. It didn't feel very accessible and I really wish it had some kind of onboarding wizard because I mostly had to teach myself by watching youtube videos. The setup guidance and troubleshooting instructions also aren't very clear when something breaks. For example, after deleting tabs in Google Sheets, it started throwing errors and I had to search online just to figure out how to send manual follow-ups again.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
Legal Services, 11-50 employees
“automation that stays consistent”
Pros
It really delivers when it comes to automation and keeping everything consistent.
Cons
I'd love to see some kind of arrangement between Gmail and GMass that would let me send more than 490 emails per day. Aside from that, I'm happy with it.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
10
Not Specified, 11-50 employees
“affordable mass emailing”
Pros
Really useful for sending bulk marketing emails. Pricing feels budget-friendly and the platform is simple to use. Set up didn't take much effort so it was convenient to start using right away.
Cons
The one thing I'd change is the overall look since it feels a bit dated. A more modern, polished design would make it more visually appealing and adding a dark mode would be a nice touch.
Rating Distribution
Ease of use
9
Value for money
7
Customer Support
9
Functionality
10
Not Specified, 11-50 employees
“fast outreach and setup”
Pros
SO useful for my email marketing! The speed and built-in features help me get through my work more efficiently. It's easy to use especially when I need to send quick follow-ups and contact people without any hassle. Getting everything set up in the beginning was simple as well.
Cons
No negative experiences so far.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Not Specified, 11-50 employees
“Quick spreadsheet emailing”
Pros
Uploading my spreadsheet tabs and sending emails to clients right away has been really easy. The whole process felt very simple to use from the start.
Cons
I do wish the spreadsheet integration were a bit more easy.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
9
Higher Education, 11-50 employees
“Send emails in bulk”
Pros
I'm able to send bulk emails without them ending up in spam.
Cons
It would be even better if it could recommend a new template whenever one of my templates starts getting flagged as spam.
Rating Distribution
Ease of use
9
Value for money
8
Customer Support
10
Functionality
9
Not Specified, 11-50 employees
“affordable mailing”
Pros
Sending emails with this tool has been a really good experience. I especially appreciate the pricing and the mailing feature is easily the part I value most. Getting everything set up at the beginning was quick and hassle-free.
Cons
No issues for now.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Marketing and Advertising, 11-50 employees
“personalized outreach”
Pros
Working with this tool has taken a lot of hassle out of my workflow. I sent more than 300 emails, connected with an agent and also used it for a 250 email campaign pitch, all while keeping each message personalized. I really can't recommend it enough.
Cons
Honestly I can't think of anything about it that I dislike.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
9