Keyplay

The software allows teams to instantly replicate their best customers by generating an AI-powered similarity score for every account in the CRM. With as few as three example accounts, Keyplay recommends net-new prospects that share the same ‘DNA’ as your most successful deals. This automated discovery eliminates generic lists and ensures that sales efforts are focused on accounts with the highest statistical likelihood of conversion.

Keyplay features a transparent scoring engine where GTM leaders can define their own ideal customer profile (ICP) criteria without writing code. Instead of relying on ‘black box’ algorithms, users control the specific ‘knobs and dials’ to weigh different signals based on their unique business needs. This flexibility allows teams to backtest and iterates on their scoring models to ensure they remain accurate as market conditions shift.

The platform functions as a ‘sales detective’ enriching accounts with unique signals that replace hours of manual research by SDRs and AEs. Users can choose from hundreds of pre-built signals or request custom ones—such as ‘recruiting velocity’ or specific back-end tech stacks—to be composed within days. These signals provide deep behavioral context, identifying growth clues like specialized hiring or specific content types on a prospect website.

Traditional, outdated industry codes are replaced by high-fidelity categories generated through modern AI models for better segmentation. Keyplay also maps ‘hard-to-find' back-end technology signals, such as data warehouses, programming languages, and HR tech. This level of technical intelligence enables sales teams to filter and score accounts based on the actual infrastructure their prospects are using.

The software provides a complete workflow for mapping your serviceable market and surfacing new accounts tailored specifically for B2B SaaS. It enables leaders to fill out territories with high-fit, correctly classified accounts and offers a streamlined interface to approve or disqualify them. This visual research layer allows reps to quickly browse key account pages in context, making the territory planning process faster and more accurate.