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Overview
Keyplay is an AI-powered account research and sales intelligence platform for go-to-market teams. Its focus on B2B SaaS modeling requires clear market segmentation, but it delivers high-fidelity lookalike scoring and behavioral insights that align sales and marketing around a shared ideal customer profile.
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Starting Price
Custom
Keyplay Specifications
Lead Management
Sales Pipeline Management
Contact Management
Lead Scoring
What Is Keyplay?
Keyplay is a modern account selection platform built to reduce waste in traditional B2B data and ABM tools. It serves as an analytical foundation for go-to-market teams, using AI to score accounts based on custom ‘company personality’ signals. By creating mathematical ICP models from best customers, Keyplay identifies and prioritizes lookalike accounts through two-way CRM sync. Its transparent scoring explains why accounts rank highly, while continuous data refresh keeps target lists accurate as markets change.
Keyplay Pricing
Keyplay pricing consists of different services plans. These plans include:
- Test Drive: $0k/year
- ICP Modeling: $20k/year
- Full-Service ICP + Intent: Custom pricing
It offers a free POC.
Disclaimer: The pricing is subject to change.
Keyplay Integrations
Keyplay integrates with the following software:
Who Is Keyplay For?
Keyplay is built for strategic revenue teams, including:
- Demand generation teams
- Sales development representatives
- Revenue operations leaders
- Marketing teams
Is Keyplay Right For You?
Keyplay is a robust choice for B2B teams that are tired of "black-box" intent data and want a highly transparent, signal-based approach to account research. Its ability to create "custom signals" by scraping websites for specific keywords—like identifying if a company has a specific type of partner program—makes it a powerful asset for niche markets. The platform is particularly valuable for companies using HubSpot or Salesforce that want to move away from generic LinkedIn industry filters toward a more scientific account selection process.
Still not sure about Keyplay? Contact our support team at (661) 384-7070 for further guidance.
Keyplay Features
The software allows teams to instantly replicate their best customers by generating an AI-powered similarity score for every account in the CRM. With as few as three example accounts, Keyplay recommends net-new prospects that share the same ‘DNA’ as your most successful deals. This automated discovery eliminates generic lists and ensures that sales efforts are focused on accounts with the highest statistical likelihood of conversion.
Keyplay features a transparent scoring engine where GTM leaders can define their own ideal customer profile (ICP) criteria without writing code. Instead of relying on ‘black box’ algorithms, users control the specific ‘knobs and dials’ to weigh different signals based on their unique business needs. This flexibility allows teams to backtest and iterates on their scoring models to ensure they remain accurate as market conditions shift.
The platform functions as a ‘sales detective’ enriching accounts with unique signals that replace hours of manual research by SDRs and AEs. Users can choose from hundreds of pre-built signals or request custom ones—such as ‘recruiting velocity’ or specific back-end tech stacks—to be composed within days. These signals provide deep behavioral context, identifying growth clues like specialized hiring or specific content types on a prospect website.
Traditional, outdated industry codes are replaced by high-fidelity categories generated through modern AI models for better segmentation. Keyplay also maps ‘hard-to-find' back-end technology signals, such as data warehouses, programming languages, and HR tech. This level of technical intelligence enables sales teams to filter and score accounts based on the actual infrastructure their prospects are using.
The software provides a complete workflow for mapping your serviceable market and surfacing new accounts tailored specifically for B2B SaaS. It enables leaders to fill out territories with high-fit, correctly classified accounts and offers a streamlined interface to approve or disqualify them. This visual research layer allows reps to quickly browse key account pages in context, making the territory planning process faster and more accurate.
