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Overview
Pathmatics by Sensor Tower delivers deep digital advertising intelligence, enabling brands to track competitor spend and creative strategies across social, video, and display. Although its estimated data requires verification against internal metrics, the platform’s granular insights and intuitive visualizations make it indispensable for strategic media planning.
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Starting Price
Custom
Pathmatics Specifications
Reporting and Analytics
Performance Tracking
Customizable Dashboards
Lead Management
What Is Pathmatics?
Pathmatics software is a market intelligence platform designed to provide visibility into the digital advertising ecosystem for enterprise brands and agencies. It aggregates data from opt-in panels and web crawlers to reveal competitor ad spend, impression metrics, and creative strategies across social, video, and display channels. By programmatic buying, the software enables marketing teams to optimize budget allocation and counter-strategize effectively.
Pathmatics Pricing
Disclaimer: The pricing is subject to change.
Pathmatics Integrations
The software supports integration with multiple systems and platforms, including:
- Snowflake
- Salesforce
- Slack software
Who Is Pathmatics For?
Pathmatics is ideal for a wide range of industries and sectors, including:
- Consumer packaged goods
- Travel and transportation
- Mobile gaming
- Financial services
- Media and publishing
Is Pathmatics Right For You?
Pathmatics is the premier choice for enterprise organizations that require deep visibility into ‘walled garden’ environments like Facebook, TikTok, and YouTube. Its standout capability is tracking ‘dark posts’ and unearthing competitor creative strategies that are otherwise invisible. It is also trusted by global digital leaders like the Western Union, Apple, Spotify, and Duolingo. If your team manages significant media budgets and needs to benchmark share of voice against competitors in real-time, this platform offers the strategic data necessary to defend market position.
Still doubtful if Pathmatics is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.
Pathmatics Features
Marketers can stay ahead of seasonal shifts and industry trends by analyzing historical ad spend, creative rollouts, and channel performance. This data ensures optimal budget allocation by revealing exactly where, when, and how competitors are investing in digital ads.
Users can track their Share of Voice (SoV), brand visibility, and competitive ad spend across various industries and geographies. By benchmarking against top advertisers, teams can identify growth opportunities, justify media budgets, and significantly improve overall campaign efficiency.
Pathmatics features ‘Data-Driven GTM Strategies’ which allows teams to develop winning go-to-market (GTM) strategies by analyzing competitor ad spend, creative trends, and audience targeting. The platform identifies which messaging, offers, and digital channels drive results, enabling users to confidently position and launch new products.
The software unlocks deep insights into ad creative performance, covering format, placement, and engagement trends. Users can research localized strategies with language detection and analyze spend by creative type to refine messaging and maximize their advertising impact.
This module tracks co-branded advertising and sponsored product listings within major retail networks like Amazon. It allows brands to measure their share of voice on the digital shelf and evaluate how competitors are investing in retail-specific advertising environments.
