Last Updated Jun 14, 2025
Overview
FullStory helps businesses track user behavior with tools like session replay and heatmaps, making it easier to optimize digital experiences. While setup can be challenging for beginners, FullStory’s powerful features provide valuable insights for improving user experience.
Overall Rating
Based on 9 users reviews
4.2
Rating Distribution
Positive
78%
Neutral
11%
Negative
11%
Starting Price
Custom
FullStory Specifications
Data Visualization
Customizable Dashboards
Data Collection and Management
Data Analysis and Reporting
What Is FullStory?
FullStory is an analytics platform that helps businesses track and understand user interactions on their websites and apps. The platform provides tools like session replay, heatmaps, and funnel analysis, enabling industries like e-commerce, SaaS, and healthcare to gain insights into user behavior. This allows businesses to enhance UX, optimize conversions, and reduce friction in customer journeys. FullStory features include detailed session replays, real-time user data, and integrations with other platforms to enhance UX and improve conversions.
FullStory Pricing
FullStory pricing includes the following plans:
- Business
- Advanced
- Enterprise
- Workforce
- Warehouse
- Activation
FullStory Integrations
FullStory integrates with a variety of third-party software platforms, including:
- Google Cloud
- Adobe
- Twilio Software
- Optimizely Web Experimentation
- Google Analytics
Who Is FullStory For?
FullStory is built for businesses across various industries, including
- E-commerce
- SaaS
- Retail
- Financial services
- Travel
Is FullStory Right For You?
FullStory helps product, marketing, and support teams understand user interactions on digital platforms. It's valuable for industries like eCommerce, SaaS, finance, and travel that rely on data for decision-making. Compliant with SOC 2 Type II and ISO 27001, it ensures data protection. Features like session replays, funnels, and behavioral analytics help businesses identify friction points and enhance online user experiences.
Still unsure if FullStory is right for you? Contact us at (661) 384-7070 for further guidance.
FullStory Features
Session Replay captures every interaction a user makes (clicks, scrolls, taps, and page transitions), creating a full visual playback of their experience. This feature helps teams watch sessions exactly as they happened, making it easier to investigate bugs or confusing flows. There's no need for manual tagging, so issues can be explored instantly and in full context.
Dashboards provide a clear overview of real-time metrics, trends, and key performance indicators across the product. Teams can set up automatic alerts for specific user behaviors or changes in traffic patterns. These notifications support faster decision-making and help teams stay ahead of performance issues.
Journey Mapping visualizes the exact paths users take through a product or site, from entry to conversion—or exit. Patterns are generated automatically, showing where users are dropping off or looping back. This clarity makes it easier to optimize common paths and remove hidden friction points.
Sentiment Signals highlight moments when users express frustration, such as rage-clicking, dead clicks, or repeated failed interactions. These signals are tied directly to session data, allowing teams to trace the root of the issue quickly. By catching signs of dissatisfaction early, teams can prevent churn and improve the overall experience.
Funnels track each step in a conversion journey, identifying where users drop off and how much potential revenue is being lost. The analysis is automatic and quantifies each missed opportunity in clear, actionable terms. This data helps prioritize design or functionality updates that will have the biggest impact on engagement and sales.