Last Updated
Overview
FullStory helps businesses track user behavior with tools like session replay and heatmaps, making it easier to optimize digital experiences. While setup can be challenging for beginners, FullStory’s powerful features provide valuable insights for improving user experience.
Overall Rating
Based on 9 users reviews
4.2
Rating Distribution
Positive
78%
Neutral
11%
Negative
11%
Starting Price
Custom
FullStory Specifications
- Data Visualization
- Customizable Dashboards
- Data Collection and Management
- Data Analysis and Reporting
What Is FullStory?
FullStory is an analytics platform that helps businesses track and understand user interactions on their websites and apps. The platform provides tools like session replay, heatmaps, and funnel analysis, enabling industries like e-commerce, SaaS, and healthcare to gain insights into user behavior. This allows businesses to enhance UX, optimize conversions, and reduce friction in customer journeys. FullStory features include detailed session replays, real-time user data, and integrations with other platforms to enhance UX and improve conversions.
FullStory Pricing
FullStory pricing includes the following plans:
- Business
- Advanced
- Enterprise
- Workforce
- Warehouse
- Activation
FullStory Integrations
FullStory integrates with a variety of third-party software platforms, including:
- Google Cloud
- Adobe
- Twilio Software
- Optimizely Web Experimentation
- Google Analytics
Who Is FullStory For?
FullStory is built for businesses across various industries, including
- E-commerce
- SaaS
- Retail
- Financial services
- Travel
Is FullStory Right For You?
FullStory helps product, marketing, and support teams understand user interactions on digital platforms. It's valuable for industries like eCommerce, SaaS, finance, and travel that rely on data for decision-making. Compliant with SOC 2 Type II and ISO 27001, it ensures data protection. Features like session replays, funnels, and behavioral analytics help businesses identify friction points and enhance online user experiences.
Still unsure if FullStory is right for you? Contact us at (661) 384-7070 for further guidance.
FullStory Features
Session Replay
Session Replay captures every interaction a user makes (clicks, scrolls, taps, and page transitions), creating a full visual playback of their experience. This feature helps teams watch sessions exactly as they happened, making it easier to investigate bugs or confusing flows. There's no need for manual tagging, so issues can be explored instantly and in full context.
Dashboards And Notifications
Dashboards provide a clear overview of real-time metrics, trends, and key performance indicators across the product. Teams can set up automatic alerts for specific user behaviors or changes in traffic patterns. These notifications support faster decision-making and help teams stay ahead of performance issues.
Journey Mapping
Journey Mapping visualizes the exact paths users take through a product or site, from entry to conversion—or exit. Patterns are generated automatically, showing where users are dropping off or looping back. This clarity makes it easier to optimize common paths and remove hidden friction points.
Sentiment Signals
Sentiment Signals highlight moments when users express frustration, such as rage-clicking, dead clicks, or repeated failed interactions. These signals are tied directly to session data, allowing teams to trace the root of the issue quickly. By catching signs of dissatisfaction early, teams can prevent churn and improve the overall experience.
Funnels And Conversion Analysis
Funnels track each step in a conversion journey, identifying where users drop off and how much potential revenue is being lost. The analysis is automatic and quantifies each missed opportunity in clear, actionable terms. This data helps prioritize design or functionality updates that will have the biggest impact on engagement and sales.
Pros And Cons of FullStory
Pros
Session replay offers clear, real-time insights into user actions
Easy-to-use interface enables non-technical teams to explore data
Funnels and conversion tools identify lost revenue opportunities
Customizable dashboards allow for specific user behavior tracking
Cons
Search functionality could be more precise for session retrieval
"Rage Click" detection occasionally needs fine-tuning
Mobile platform experience could benefit from further optimization
FullStory Reviews
Total 9 reviews
4.2
All reviews are from verified customers
Rating Distribution
5
Stars67%
4
Stars11%
3
Stars11%
2
Stars0%
1
Stars11%
Share your experience
Mid Market, 500+ employees
“Helps us analyze user flow easily”
Pros
The feature that lets us create detailed funnels is our fav. Plus segments gives us a really close look at the problems our users face.
Cons
One thing I dislike is that the massive number of tracked events quickly eats up its quota.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
10
Functionality
8
Enterprise, 500+ employees
“Highlights user pain points fast for us”
Pros
Fullstory has become a must have for our Autodesk team used by Product Managers, Designers, Analysts and Engineers alike. Also it has been especially useful for spotting customer issues during new product rollouts, letting us truly see things from our users perspective. Watching real user sessions has helped us quickly find friction points and fix them which makes the experience smoother. Plus our enablement team Jasmine and Liz has been amazing with support. I highly recommend Fullstory for anyone wanting deep insights into user behavior to improve digital experiences.
Cons
It would be awesome if it offered a Chrome plugin to see heatmaps directly on our site without jumping into the main tool. Our previous provider had this feature. Also FullStory gets too expensive when tracking all our sessions, so we limit coverage to about 30%.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
8
Small Business, 11-50 employees
“Love how it works”
Pros
It is pretty helpful to see exactly what customers do inside our app and when. We rely on it a lot in support to trace user actions and get to the root cause. Also I like the detailed logs for creating Jira bug tickets. The option to adjust playback speed and toggle skipping through activity is fantastic too.
Cons
I wish I could view the documents customers see within FullStory since we already log into their systems anyway. And it'd be handy to review those during session videos. Also it will makes it even better if timestamps showed time zones so we know exactly when users acted. Plus I want to adjust how far back to rewind in the videos as 7 seconds feels random and a setting from 1 to 60 seconds would be perfect.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
10
Functionality
8
Frequently Asked Questions
Does FullStory have a mobile app?
No, FullStory does not offer a mobile app.
What types of pricing plans does FullStory offer?
FullStory offers several pricing plans, including Business, Advanced, Enterprise, Workforce, Warehouse, and Activation. It also provides a free plan that includes basic session volume and storage. Additionally, users can explore the full capabilities of the Business plan through a 2-week free trial. Users can request a quote for the plan that aligns best with their needs.
Does FullStory offer an API?
Yes, FullStory provides an API.
What level of support does FullStory offer?
FullStory software offers support primarily via email, an online contact form, and phone or video calls by request.
What other apps does FullStory integrate with?
FullStory integrates with a wide range of third-party software platforms, including Google Analytics, Adobe, Twilio, Optimizely Web Experimentation, and Google Cloud.
What language does FullStory support?
FullStory currently supports English and German languages.
Who are the typical users of FullStory?
Typical users include product, engineering, and data teams across industries like retail, finance, travel, and SaaS.