“clean interface for campaigns”

Pros

Right away, the simple interface stood out to me. It feels modern and well thought out and it makes setting up and tracking email campaigns quick.

Cons

That said, the feature set feels a little limited for the price. I'd expect a few more supporting tools to help make campaigns more effective especially an email validator which oddly comes at an extra cost.

“good for cold outreach”

Pros

It works well for simple cold email use cases.

Cons

Once you get into automation or more advanced workflows, it becomes harder to adopt.

“broken scheduling from day one”

Pros

Honestly, there wasn't anything positive I could point to because I never even got a real chance to use the platform properly.

Cons

Right from the start, the scheduling feature wouldn't work for me at all and even after reaching out to the support team, the issue still wasn't resolved.

“personalized campaigns that work well”

Pros

Creating highly personalized email templates and campaigns is one of the best parts of using this platform especially with the ability to add plenty of variables, including images. The A/B testing feature is also really useful for improving and fine tuning email campaigns. On top of that the interface feels very user friendly so even someone completely new to email marketing can get started without much trouble.

Cons

It does include analytics for email campaigns but the reporting and insights are not as detailed or extensive as what some other email marketing tools currently offer.

“standout reports”

Pros

Getting started with it was quick, the reporting is excellent and the support team responds incredibly fast. It also has some really cool features like custom images that help make campaigns feel more original and unique.

Cons

This is a solid platform and I can't point to any pitfalls.

“needs CRM integration”

Pros

A big plus was the strong focus on deliverability and it helped us stay out of spam folders.

Cons

The dealbreaker for us was the lack of solid CRM integration. Since we use Zoho CRM, not having a native connection made things really difficult and that's ultimately why we stopped using it.

“Responsive customer support”

Pros

One thing that really stands out is the strong community, responsive customer support and the range of features the platform offers.

Cons

I ran into a few bugs now and then but customer support replied quickly and handled things fast.

“powerful personalization tools”

Pros

Right away, this feels like a strong email marketing platform because the interface is very user friendly. Being able to review everything before sending is a big plus especially when you want to make each message feel more personal. On top of that adding and scaling dynamic media elements like video thumbnails and images is very easy.

Cons

One limitation is that while the platform lets you build sequences and move contacts through an email flow, its automation capabilities are not very advanced. Because of that, setting up more complex journeys that send contacts to different lists or sequences based on what they do or don't do can be a bit harder.

“top click through rates”

Pros

With this platform, we're getting our best click through and open rates. Personalizing content is simple and managing landing pages is also well supported. It has really boosted and automated our sales prospecting.

Cons

Because the free plan is very limited, we had to move quickly to the first paid tier which requires a fairly significant budget.

“impressive emailing campaigns”

Pros

When it comes to running marketing email campaigns, this is the best software I've used.

Cons

The downside is that it isn't available in multiple languages and is only in English. We have to rely on Google Translate for the whole page and the email content gets altered because of the translation.

“makes cold outreach more manageable”

Pros

Cold outreach is usually tough for any business but this makes the whole process much more manageable with its ability to personalize images, build custom landing pages and automatically warm up email addresses.

Cons

A few features do take some time to figure out especially things like setting up custom tracking domains.

“templates are easy to customize”

Pros

It lets you run email marketing campaigns from start to finish in one place. It comes with ready made templates that are simple to customize and the platform is easy to pick up even if you're just getting started. It's clearly useful for improving performance and helping drive more sales.

Cons

It doesn't include every feature you might find in some of the larger, long established competitors. The pricing can also feel a bit high if you're running a small business.

“Simple campaign setup”

Pros

After running several email campaigns with it, one thing that keeps standing out is how easy it is to work with. Setting up campaigns doesn't take much effort and it's just as simple to keep an eye on performance and see how everything is going.

Cons

One issue I've had is how it handles contact lists for campaigns. You can upload the contacts you want to use for a specific send but the platform doesn't really keep those email records stored in its own database for ongoing use. Because of that, we had to rely on another tool to store organize and tag all of our contacts, then upload the list into this each time we wanted to launch a campaign.

“solid cold email automation”

Pros

Right from the start, it feels great to use and stands out as one of the top tools for cold email automation. It saves a lot of time and money and the features I appreciate most are the email warm up and personalization options.

Cons

Only downside is that the pricing feels a little high compared with other tools available on the market.

“helpful support”

Pros

Getting started with was quick and the site has a really welcoming feel. Customer support was especially impressive. I ran into a few issues and they helped me sort everything out very quickly. Even when the problem was actually on the email provider's side, they clearly explained what I needed to tell them in simple terms and that made it possible to get everything resolved.

Cons

Some parts felt a little complicated but that's probably more because I'm not very good with this kind of stuff.

“billing support disaster”

Pros

I can't think of anything I liked about this software.

Cons

Customer support and billing have been terrible. I canceled my account months ago yet they kept charging us anyway and trying to get a refund has turned into a complete mess.

“improves spam rates”

Pros

Running campaigns feels a lot more reassuring because the platform is warming up my domains in the background and helping improve deliverability and spam rates.

Cons

The initial setup felt a little awkward at first but that's really the only issue I ran into.

“fantastic features”

Pros

The product has been really solid and the features are fantastic. On top of that the customer support feels like the cherry on the cake quick to respond and accurate with their help.

Cons

Reporting side could be a bit more elaborate and include more detailed information.

“powerful personalization options”

Pros

One of the best parts is the first line customization it offers which makes outreach feel much more personal. On the higher tier plans, you also get image customization and that adds even more flexibility.

Cons

At times, getting around the platform can feel more complicated than it should be and navigation is also a bit difficult to figure out.

“Quick setup process”

Pros

Getting started took almost no time at all. I had my first campaign live within minutes. It works with my own server through IMAP which I really appreciate since it doesn't lock me into a specific service. The personalization options are also excellent for outreach campaigns. One feature I especially enjoy is being able to customize the images I send to subscribers. The icebreaker feature has also helped me land several important clients. Its a really fantastic product backed by a fantastic team.

Cons

Since Lemlist isn't a huge company, that does show from time to time. The documentation can be a little outdated or miss small details here and there. Other than that, I genuinely love it for what it is and honestly wouldn't change anything right now.