Kentico
Last Updated
Overview
Kentico offers a hybrid headless digital experience platform (DXP) with tools for content management, digital marketing, and customer engagement. Teams with limited developer resources may struggle with its flexibility, regardless, the platform offers extensive customization. Overall, Kentico’s scalable architecture and structured content management make it a strong option for businesses.
Kentico Specifications
- Content Creation And Editing Tools (WYSIWYG)
- Media Library Management
- Content Versioning
- Role-based Permission
Kentico Features
Page Builder
Kentico features a ‘Page Builder’ that lets users design web pages using a drag-and-drop interface and reusable widgets. Editors can personalize content of any size or type without technical support and save reusable templates to streamline workflow.
Structured Content
With structured content modeling, editors define reusable content types that can be shared across multiple sites, email campaigns, or mobile apps. The separation of data from presentation ensures consistent and flexible reuse across channels.
Marketing Automation
Xperience by Kentico provides a visual drag-and-drop campaign builder with built‑in analytics for automation across digital channels. Users can create reusable templates and integrate triggers based on behavior or lead score to nurture prospects efficiently.
Multi-Site Management
Marketers can manage multiple websites from a single Kentico instance, sharing content, code, user data, and credentials across them. This central administration reduces redundancy and supports brand consistency across teams and regions.
Analytics And A/B Testing
Built-in analytics dashboards provide real-time metrics on page views, conversions, and campaign performance. Users can conduct A/B tests on pages and emails to refine messaging and optimize conversion rates.
Pros And Cons of Kentico
Pros
Exemplary customer support
Highly customizable due to flexible design
Strong solution partner network
Cons
The pricing structure can be made simpler
Platform may be resource-intensive
Kentico Reviews
Total 7 reviews
3.6
All reviews are from verified customers
Rating Distribution
5
Stars29%
4
Stars43%
3
Stars0%
2
Stars14%
1
Stars14%
Share your experience
Information Technology and Services, 500+ employees
More than a year
“Great for creating integrated solutions”
Pros
It brings together CMS, digital marketing and e-commerce tools in one platform, making it a great all-in-one solution for businesses.
Cons
While the basic features are easy to use, I noticed that more advanced tools like marketing automation require training or specialized knowledge.
Rating Distribution
Ease of use
7
Value for money
7
Customer Support
5
Functionality
7
Banking, 500+ employees
Less than a year
“Doesn't meet most enterprise email marketing needs”
Pros
I do not have much to praise but it does attempt to replicate features found in more popular ESPs.
Cons
There is no connection between their CMS and Email Marketing Platform. Also the UI feels clunky and is not as user-friendly or as feature-rich as other more popular ESPs I come across.
Rating Distribution
Ease of use
3
Value for money
3
Customer Support
3
Functionality
5
Hospitality, 500+ employees
More than a year
“Company you can't count on”
Pros
There is only one good thing about it and that is the CMS was designed to be simple enough for non-technical employees to use.
Cons
Their business practices are a concern. We started with them five years ago and now they have stopped supporting it. They raise prices by more than 20% each year and push for long-term contracts even though their product only works well for a couple of years.
Rating Distribution
Ease of use
1
Value for money
1
Customer Support
1
Functionality
1
Frequently Asked Questions
What level of support does Kentico offer?
The platform offers support via form submission, email, phone, and a dedicated knowledge base.
Who are the typical users of Kentico?
Kentico is typically used by marketers, developers, and digital experience teams across sectors, including healthcare, financial services, education, manufacturing, and sports.
Does Kentico offer an API?
Yes, Kentico offers an API.
What language does Kentico support?
The software allows users to translate and manage websites in many languages, including Chinese, Russian, Spanish, Hebrew, Arabic, and Eastern European languages.
Does Kentico have a mobile app?
No, the platform does not offer a mobile app.
What other apps does Kentico integrate with?
Kentico integrates with various tools like Zapier, Salesforce, Dynamics 365, Twilio, and Jira.
What types of pricing plans does Kentico offer?
Kentico follows a per-channel licensing model, letting businesses choose only the digital channels they need—such as web, email, or headless channels—and scale as needed. It offers two tiers: Standard and Advanced. The SaaS version uses fixed pricing with no usage-based surprises. Request a personalized Kentico cost quote tailored to your digital strategy.