ActiveCampaign Software Reviews

“Email marketing made simpler”

Pros

Using this made managing my email marketing a lot easier. The platform feels user friendly once automations are set up organizing campaigns and customizing the design to match my brand is pretty simple.

Cons

Learning how to set up automations took more effort than I expected. If you're not already comfortable with email marketing and want to connect with your audience via email, that learning curve could be a real obstacle. The online guides also didn't always explain things thoroughly and I often finished reading them with more questions. One more thing: as a customer, I couldn't find the live chat option (even after checking the guide's steps) so that's an area that could use improvement. That said, the customer service I did reach was excellent.

“complicated interface”

Pros

It used to feel easy to use but that doesn't hold true anymore.

Cons

Using it has become harder over time and the interface feels more complicated than it used to. The biggest issue is that they're removing features that were genuinely important and practical to keep like image resizing and even the details shown on recent activities. Those changes have noticeably eroded the usability and overall appeal of the original program, effectively turning it into a downgrade.

“helpful email automation for business”

Pros

Really love it as it feels solid and it's easy to use for my business.

Cons

No complaints at all. Everything feels perfect with ActivCampaign.

“solid wordpress integration”

Pros

From the beginning, the integration with WordPress really stood out and the way contacts are organized into lists is both quick and simple making it much easier to move into automations with an Inbound strategy in mind.

Cons

Things are going well right now so there's not much to complain about. Still, I'd suggest improving the user interface a bit and offering stronger guidance for anyone using this tool for the first time especially through dedicated video tutorials that cover both the key features and the kinds of projects you can create with it.

“everything you need in one platform”

Pros

Having both email marketing and sales follow ups in a single workspace is a huge win. I don't need to hop between different platforms and that means the full dataset stays together in one place. Campaign creation is simple and setting up automations is also pretty smooth.

Cons

Performance can be hit or miss. Everything occasionally feels a bit laggy especially the email builder and the automation flows. I'm in Spain and the slow responses from their server made it feel like I was dealing with dial up speeds at times.

“online form changes broke down everything”

Pros

CRM and email marketing automations being in a single place was genuinely helpful. It made lead tracking simpler and allowed us to send multiple follow up emails to contacts who showed interest.

Cons

A small update to one form option wording ended up breaking the automation completely and we didn't realize it had been failing for about six months which led to tens of thousands in lost revenue. We were using AC's web form specifically to capture our highest quality leads and once that automation stopped running, the whole channel essentially went dead. When we reached out to Customer Support, we were told the system was working as expected but there wasn't any alert or warning letting us know the automation was at risk of breaking. Their user guide also didn't mention anything about how minor wording changes could disrupt an active automation.

“powerful email suite”

Pros

After adding ActiveCampaign to my email marketing workflow, the results have been genuinely encouraging. The platform comes with a full set of tools, including the ability to build personalized campaigns and handle advanced list management so you can get more out of every email you send.

Cons

One downside is that it can feel like a steep learning curve at the start. There's a lot packed into it and it took some time to get comfortable. Pricing is also on the higher side and costs become more noticeable as your contact list grows.

“Polished interface”

Pros

Even as a newcomer to this space, it was easy to get the hang of. The overall design feels really polished and the third party integrations are on a whole different level compared with other email marketing tools I've tried.

Cons

A bit out of my my budget and I could get access to many more products/features for the same money elsewhere.

“helpful learning resources”

Pros

The program is well structured and there are genuinely helpful texts for every kind of question, with step by step explanations that make it easy to follow what you need to do.

Cons

Despite the learning resources provided the program can still feel fairly complex, you have to really dig into setting up the different functions which takes a lot of time.

“automation sequences are quick to build”

Pros

Automation feature is genuinely solid and the way you can set up sequences is surprisingly easy. Building those step by step flows feels efficient and I didn't have to fight the setup process much.

Cons

One thing that slows me down is the need to add fields manually and there's also a limitation that you can only enroll a single email address one time.

“easy to make personalized reports”

Pros

The range of automation options here is genuinely impressive as it goes well beyond the usual "basic flow." I use it heavily to generate personalized reports especially by combining automation with custom fields. I've also set up automated flows that score how engaged my subscribers are, then handle unsubscribing automatically for those who are less engaged. It saves a lot of manual work while keeping everything organized the way I need.

Cons

Pricing is the part that worries me. Not long ago they introduced a fee based on the number of sends which wasn't the case before when emails were effectively unlimited. From my point of view, that change is a drawback because it used to be a competitive advantage in the market. It doesn't hit me too hard right now since my databases are small and I'm not doing daily email marketing but once the list starts growing, I'll probably have to reconsider my plan.

“Very helpful copy function”

Pros

Copy function makes it really simple to create a brand new automation without starting from scratch.

Cons

Dont have anything negative to mention.

“personalized campaigns with automation”

Pros

Helped us run much more personalized marketing campaigns so we can reach our customers more effectively. It also keeps our communication with potential leads smooth especially during the key stages when timing matters most. The automations have been a big win too, letting us send quick responses to both customers and leads.

Cons

Honestly, there isn't anything I dislike here. The platform has been excellent for us and we haven't run into any major problems worth complaining about.

“Great CRM and marketing analytics”

Pros

It really simplifies contact management and sales tracking. The CRM features are strong and the marketing analytics are handled without any hassle.

Cons

No real complaints or dislikes to mention.

“satisfied with french site request”

Pros

Overall, I'm pretty satisfied. I'd simply like the site to be available in French so it's easier to use.

Cons

Nothing specific to report. There's really nothing I'd change or add.

“LinkedIn integration for contact emails”

Pros

Having it integrated with LinkedIn is a big win for me. I can pull in and capture email addresses from my contacts without doing everything manually.

Cons

Only downside is that there's a short learning curve while you get familiar with how the software works.

“email optimized marketing wins”

Pros

Really helped cut down on older style marketing like billboards by putting more focus into email marketing and optimizing campaigns for better results.

Cons

Compared with many of its alternatives, this doesn't offer website builder tools.

“simple setup”

Pros

Setup process is simple and the emails look really well designed. Everything easy to use and it's easy to put together campaigns without getting stuck.

Cons

I honestly don't have much to complain about.

“wide range of automation possibilities”

Pros

I'm really enjoying the wide range of automation possibilities. It's been great for exploring workflows and setting things up in a way that saves time.

Cons

A downside is that there isn't direct integration for some of the tools I use so I sometimes have to look for workarounds.

“really love the communication toolkit”

Pros

Communication toolkit is simple to use and helps us reach leads and customers in a more personal, direct way. The automation features are also a big plus since we can set up automated replies that deliver quick answers to questions from our audience. Overall, it makes it easier for us to refine our marketing strategy which really helps intensify our efforts and drive stronger results especially when it comes to bringing in new customers.

Cons

No problems at all with it. It delivers exactly what we need and we haven't run into any setbacks.