ActiveCampaign Software Reviews

“versatile tools for customer engagement”

Pros

Versatility is the standout for me. There's a solid set of features that cover a lot of ground in customer engagement. That includes email marketing, workflow automation and CRM functionality so I'm not bouncing between different tools as much.

Cons

UX can feel a bit challenging to get used to.

“easy email marketing”

Pros

The platform is simple to use. I've tested a bunch of different email tools and this one quickly became my go to for email marketing.

Cons

Nothing negative comes to mind.

“affordable automations”

Pros

Made it cheaper to run marketing campaigns because it doesn't force you into any time consuming manual processes.

Cons

Mobile users can't access their data offline which is pretty limiting.

“My go to software”

Pros

It's extremely effective and has quickly turned into one of my go to choices.

Cons

It's not very beginner friendly at first but once you're onboarded, it becomes really strong.

“Fell short of my expectations”

Pros

We kicked things off with serious momentum and at the start it actually seemed like everything was working.

Cons

Unfortunately, a lot of the features ended up falling short and felt incomplete.

“fantastic onboarding and support”

Pros

Recently I had the chance to use ActiveCampaign for my business and I genuinely can't get over how impressed I am. The platform's functionality feels strong from the start, the onboarding process is clear and genuinely attentive and customer service has been top notch every time I've needed help.

Cons

At the moment, I haven't run into any issues.

“Helpful multi audience targeting”

Pros

Very user friendly and lets me automate a lot of tasks. I can also reach different target groups from within a single system without switching tools or setting everything up again.

Cons

Deleting the Lite plan for 500 contacts feels really misguided and it'll unfortunately push me to look for a different and cheaper option for small companies.

“frustrating phone support”

Pros

Not much to speak of. The only real upside for our company was the ability to COLLECT & STORE our contacts.

Cons

We couldn't reach ActiveCampaign by phone unless it was for Sales. The company provided just a single phone number and it took some digging to locate it (and it was essentially the Sales line). On top of that the automatic charges when we weren't trying to renew caught us off guard and definitely weren't appreciated.

“solid investment”

Pros

This is an excellent email marketing tool and it honestly feels like one of the most complete options on the market.

Cons

If you're just getting started, it can feel pricey. Still, once you factor everything in, it ends up being a solid investment.

“Many useful features”

Pros

Simple to use and there are several really handy features that come in useful right away.

Cons

Not beginner friendly and getting started can feel a bit difficult at first.

“user friendly scheduling”

Pros

Interface feels really user friendly and setting up scheduling campaigns becomes effortless. The automation side performs impressively using the AI automation builder with clear instructions makes it much easier to build automations. It's also cost effective compared to other options I checked.

Cons

Creating a new list takes a bit longer than expected. E commerce templates aren't available but overall that didn't bother me much and I was totally fine with it.

“top tier automations”

Pros

Automation management system is genuinely among the best out there. Like you mentioned, it may take some effort to handle deep, manual integration if you have specific e commerce requirements especially subscription products where membership status has to trigger automation actions. Still, their overall approach feels top tier for those use cases. It also helps that there's an automation map so you can clearly see how different automations connect to each other.

Cons

Cost is the main sticking point right now. There are newer alternatives that are available for a fraction of its license price and can deliver similar performance, as long as you're okay with trading off usability and a few specialized features. Data export is another limitation. It makes it harder to migrate elsewhere. For example, exporting contacts together with the lists they belong to isn't handled in one go then you have to export each list separately. On top of that ecommerce data can't be exported alongside your contacts, meaning you'll need to resync your ecommerce setup on the new platform.

“excellent support”

Pros

Customer service was genuinely great and the marketing automation features are solid. It also connects with basically everything so integration hasn't been a hassle.

Cons

I was using an industry specific version of the platform and it ended up being a poor match for what I actually needed. Getting the most out of the marketing automation took quite a bit of effort since the setup and workflows are pretty complex.

“Easy to use interface”

Pros

It's simple to use and feels very user friendly. The interface is pleasant to work with and navigation doesn't get in the way.

Cons

Target and contact management could use additional features. There aren't enough options yet in those areas so it's missing some functionality I expected.

“Powerful tool with lots of features”

Pros

There are a ton of features packed into this platform and it feels like a really powerful tool overall. Setup and day to day use have been fairly easy too so it hasn't been a hassle to get going.

Cons

One downside I've noticed is that it seems to have increased the number of emails landing in recipients' spam folders compared to the previous emailing platform I used.

“Set up didn't take much effort”

Pros

I was able to connect it to the Kajabi platform to capture and add leads and the setup is pretty user friendly. Overall, it's easy to use.

Cons

A drag and drop builder would make things more dynamic especially for designing newsletters with a more flexible layout of the content.

“easy to access for small businesses”

Pros

Easy to use and its designed to be accessible to users of all skill levels, plus it comes with an affordable price point that works well for small businesses.

Cons

The only part I liked less is that the advanced plans are pretty expensive.

“pipeline tracking for smarter goals”

Pros

This tool helps me track my sales pipeline as it fills up which makes it much easier to set my sales targets with confidence and get a clearer picture of what I might have coming in.

Cons

Adding contacts manually can get a bit frustrating at times and it also doesn't make it obvious which contacts are already part of a deal handled by a colleague.

“ActiveCampaign review”

Pros

Using this software has felt pretty simple as everything is very easy to grasp.

Cons

Nothing bad to say for now.

“strong lead reception”

Pros

The lead reception for me and incoming potential clients is really solid and reliable.

Cons

No complaints about the service.