ActiveCampaign Software Reviews

“Easy automated outreach”

Pros

The way it simplifies lead management is a big win. Automation handles the repetitive parts and the personalized communication helps keep outreach relevant. Overall, it's a strong tool for businesses trying to upgrade their marketing workflow and push sales growth.

Cons

While it's powerful, it might not suit every team or workflow. The one feature I liked least is the limited landing page builder.

“responsive support”

Pros

Support team has been quick to respond and I've really enjoyed the complimentary consulting hours they provided. They also offer a lot of resources that help us make better use of the tool and get more value from it.

Cons

I don't feel fully confident that the email campaign performance metrics are perfectly accurate. Click bots, for instance, can skew our click through rates. It would also help if the custom reporting interface were easier to work with.

“Strong email campaign control”

Pros

I'm able to manage my email campaigns without hassle, receive sales emails and steadily grow my customer base.

Cons

Doesnt have many features I dislike though the customer support could use some improvements.

“quick setup with great tracking”

Pros

Easy set up process and it gives us useful tools and insights for tracking performance and making decisions. It's also handy for monitoring our sales funnel and keeping an eye on each salesperson's activity.

Cons

Handling some of the reports isn't ideal. There should be more auto editable reports or simpler options so we can adjust them without any extra difficulty.

“Installation was quick”

Pros

User friendly and the installation process was quick and easy.

Cons

There's some rigidity in a few parts of the development side which can limit flexibility depending on what you're trying to build.

“smooth performance”

Pros

Runs really fast, there's no noticeable lag on the pages and the buttons respond immediately. I also haven't hit any error pages the way I have with other email marketing tools. On top of that the platform offers a ton of features and most of what you'd want is there even if it can be overwhelming.

Cons

The pricing model isn't my favorite. Charging based on how many contacts you have feels a bit discouraging especially if your list grows quickly. If you're already making strong money from sending email campaigns, you might not mind it as much but the structure still doesn't sit well with me.

“Monthly campaigns made simple”

Pros

AC lets me launch monthly campaigns without much hassle and the workflow feels very comparable to other tools like MailChimp.

Cons

Lead management doesn't feel as strong or as user friendly as it could be. When I add new contacts, I also seem to have to remove old ones which should be more flexible. Ideally the platform could automate or better modulate that process.

“annoying data glitches”

Pros

Campaign setup is simple but we've still run into some data related problems along the way.

Cons

Data issues we reported need to be addressed to make the process more reliable.

“efficient funnel automation features”

Pros

Funnel automation is really well put together and comes with a full set of features.

Cons

On new accounts, setting up new funnels can feel a bit tricky.

“Easy to launch email campaigns”

Pros

You can spin up lots of automations quickly organize contacts into sub groups without any difficulty and launch email campaigns when you need to. Whenever anything comes up, the customer support team has been genuinely excellent.

Cons

The email marketing module feels weaker than MailChimp.

“flexible marketing automation”

Pros

The flexibility this tool offers has been really helpful. It's easy to scale our email volume and automate marketing workflows without feeling boxed in.

Cons

Onboarding feels a little challenging, particularly for users who are new to marketing so getting started can take extra effort at first.

“user friendly”

Pros

Using it has been easy and it's genuinely effective for getting marketing results.

Cons

Would still be good if every person on my marketing team could use it without any extra help or setup.

“Clean interface”

Pros

The system is organized in a really clear way and it's also quite simple to use.

Cons

The only catch is the price as it feels too high for small businesses.

“powerful lead automation”

Pros

Really enjoying the ability to build automations that handle my leads and sales and it's cut down a ton of the time I used to spend on repetitive tasks. Being able to automate those workflows has made my day to day much more efficient.

Cons

Automation builder is a little slow and the interface is fairly large so there's definitely a learning curve. That said, it seems to be improving over time.

“great results despite limited setup”

Pros

There are quite a few features available but I haven't tried all of them yet since I haven't had much time to set everything up. Even with that limited usage, the workflow still feels solid.

Cons

Every single email ends up in SPAM. I even double check the spam score for my messages and it consistently looks fine so it's confusing that they're still getting filtered.

“wide range of features”

Pros

After testing a few email marketing tools, this one's been my favorite thanks to its wide range of features and how easy it is to use.

Cons

The pricing is a bit too much and there's a noticeable reduction in available features.

“Simple onboarding”

Pros

User onboarding is simple and the free trial days give plenty of time to test the product before buying.

Cons

Campaign creation could use a few guided steps for people who are starting from scratch.

“helpful features for professional email marketing”

Pros

It comes with a ton of features and it covers pretty much everything you need to run professional email marketing campaigns.

Cons

Loading times can be very long at times and that really disrupts the workflow.

“great usability”

Pros

Easily lets you integrate other products into the workflow.

Cons

Setting up the right automations can get a bit complicated especially when you're trying to make sure everything behaves correctly.

“Smooth communication with clients”

Pros

Helps us run much more personalized marketing strategies and that's directly brought in more customers who end up buying our furniture. The platform also supports a smooth communication flow with customers during the marketing stage which has led to stronger, more successful sales conversations. On top of that the system is simple to use and its automation features really come in handy. Things like automated replies let us answer product questions quickly and guide customers on how to purchase what they're interested in.

Cons

ActiveCampaign's performance has been excellent overall and there isn't anything that's been getting in the way of our needs.